Show I I I 11 f 1 j a U I t 0 y yr r 1 r- r a J o of the ude of Grow h j Success of Col W J I IL L j If the entire floor space apace space in the Department r Sto Stores ea of the Company were merged into one structure and that a building uil g was u set down own in inthis inthia this Community unity what whal I I an ate imposing sight light it would make ma e The b building ld shown 1 I bl in this this' announcement o t is 18 bur artist artists artist's conception tion of a com corn comI composite r mJ r I I t 4 posit pOlite picture e of a proposition so gigantic giganti c q 1 i w i I t It l j I I 4 Ia 11 We IVe ar are addressing e sr f o ourselves ves to t the the families in n in this h s I 0 community and vicinity y whom we do not yet number among 1 7 s siS iS our c customers rs and fri friends but who ho would wo jon n the they t i ift feel t the moment t h he doors door Store Str here her ft r W we sure sur mome of our ur n new w I J J. J I S ar are opened to th the public if we could sit lt dow with I h them If z S S a and explain the th ideals an and the policies of our our Jaily family of f. f s II D Department Stores th the principles upon W which IC it 1 is s based F- F and nd its unusual record of achievements 1 It being impossible ible to tell te our story by word Worl of mouth lf I I 1 S jo so that thal all may hear we ask your consid consideration of the facts 1 S RI I I which 0 we print that tbt y you may my know the kind of organization organization I. I I th that l the J. J C. C Penney Company is rs and the kind of f t A I S De Department a S 'S Stores ores it iI conducts conduct that ar are serving more 11 than thana a a a million homes I l- l III r rI rj tI r 4 I c L tJ t I I J O 0 A I i I iI I I. I-I. I S JI 0 fI i HE story of the J. J C. C Penney Company is an important I i T THE chapter in in the history of modern mercantile methods tI tIt t a It is more than important It tIt is inspiring It is a story of ofa 4 I 0 a business w with t a Big Idea behind it it-an it an Idea Idea that is clean clear I I III cut The Big Idea has been for f r 21 years and is today the patent x 4 I L fact that it is unfailingly by the Golden Rule Whatsoever What II II I ye would that M Men n should do to you do ye even to them I Every custo customer er pays the one and same price no more no lessl less r 4 0 r I And that price assures a superior value the year round No NoI I sales 1 No discounts 1 No charge accounts I The same square deal dealand I I and just treatment tr alike to all 1 In all its Department Stores distributed in In 33 States I I I I I Is' Is The Supreme Achievement of 0 I 1 I l JI 14 l r IS IS SERVICE SERVICE- I v M f I I I ra I SERVICE qualified by courteous courteous' attention tt tion of sales people to cusI customers cus cus- I I I it I I a and d their wants vant t l lL SE vICE by providing quality that endures over the r L 1 f SERVICE unfailingly I of time longest f f r- r span I 8 1 SERVICE by affording ding prices for t that t superior quality goods which h i ii I I assures the utmost the utmost that money will buy anywhere J- J i j 1 A I I T This This supreme achievement the J. J C. C Penney Company has hasI I irr I j 11 r I 14 at attained ned by mas masterly organization by operating liberally and with I I i II r r greatest greatest broadmindedness with both manufacturers and customers I II This Company stands in an indisputable leading position as asa tr 11 E r II I II Nation wide distributor of a r I- I I L r fI 2 DRY WEARING APPAREL a GOODS GOADS rU I. I I IIII 4 I Ii I I tf i r I I L CLOTHING FURNISHINGS SHOES I III I R II I J t II I I I II FI NOTIONS AND KINDRED LINES I r rl TI r I I I II r rc I c 1 I. I I II I ir I 4 c The Symbol Below Is Your YourI I 1 Fut Future Guide to Better Values II I q re r IS 1 i I I II I d- d I an and d More 0 of f Tn Them Them l em r l' l c i f t tI I I p i ii I I n- n j I 1 I i I I I II I 1 dyl 7 ON AT oE fI j I I 0 b J I J 1 I I I tI I r i I 0 t 1 l I. I i DEPARTMENT STORES d r I I I I co t tC 0 J C I I li cow O IT CEDAR CITY UTAH L 0 Ir 1 L I LJ J Watch for Future Announcements it r x 0 JJ ate o t T |