Show NEW STORE TO TOBE BE HERE I 00 interest is being man manifested manifested manifested in the new mercantile con- con concern cern ern soon to occupy the store on Man Main street sheet being u erected by W. W H. H Leigh for fur the J. J C. C Penny Co The opening date late has not been an an- The new store will be conducted cond by the J. J C. C Penny Company operating operating opera opera- ting one of the largest argest if not the largest multiple of department stores in the world It has has stores scattered scattered scat scat- in 33 states It is a strong organization ally The annual statement statement as of December last shows a surplus of Mr James Cash Penny founded the company in April 1902 at Kemmerer Kemmer- Kemmer er Wyoming doing a gross business the tint first y year ar of If In 1922 twenty years n later th the gross gros o. o b 1 ln ss amounted to 49 03 We are areto areto to to tod d that the company compan estimates its business this ye year r in excess of 01 Some people receive a wrong impression impression im im- of the kind of merchandise sold by the J. J C. C Penny Company because because because be be- cause of the founders founder's name The name Penny is confused with the word penny The company handles dry goods apparel or women misses and children chil en clothing for men young men youths and boys furnishings and shoes for the whole family notions notions no no- ant and kindred lines Jines It is plain to be seen that because of the enormous amount of merchandise merchandise dise required for lor stores their ability to bu buy from manufacturers is unexcelled and rarely equalled Uniformly Uni Uni- Uniformly Ow w selling prices are a natural natural nat nat- urn ural outcome e of the strong strong the company occupies in the market The manager of each store sele selects ts i his own goods from the stocks sub- sub b by the company's buyers in New York who are constantly in the market thus thus being in a position to continuously provide the requirements require require- ments of the people in his ty In fn this respect and in many other ways the J J. J C. C Penny Company differs differs differs dif dif- fers from what are arc commonly called chain hain stores Further individual ef effi- effi i- i ency is had in each store owing t to tp the he fact that the manager is is a copartner copartner co co- co partner owning stock in the com com- pany Our readers will wUl be interested in inthe inthe the f thAt fact t the company never holds a sale of any any kind The selling price of an or a piece of goods is it fixed at the lowest possible figure the moment it is received leaving no margin marI mar mar- gin I for a further reduction in order i to hold a sale I The company has no charge ac accounts accounts accounts ac- ac counts selling for cash only and thus sustaining no oases esses Another saving to customers is by their carrying carrying car car- home all purchases Cash and carry save the customers many thousands thousands thou thou- sands of dollars in the course of a year Mr A. A A. A h Firmage of Heber Utah will be in charge of the lo local aJ store |