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Show EDgllsh and American Advertising. "It is a mistake," said a well known advertising agent to mo recently, "but a. common ono to suppose that Americans spend more in advertising than do tho business men of other nations. I think Americans spend- more wisely and got moro display for their money, but the actual sums expended by English advertisers adver-tisers exceed thoso expended hy Americans. Ameri-cans. Ono English firm alone spent last year at least o00,000 in advertising ouo commodity. Two hundred and soventy-fivo soventy-fivo thousand dollars of this monev was disbursed in England and 150,000 of it in.; this country, tho baianco elsewhere. ! They get moro display out of tho $150,000. spent here than out of the $275,000 spcut: in England. No American firm can equal j this record of expenditure, which is not a solitary instance, but will be repeated by: tho same tirm this year, and may bo furj years to come." Tho Epoch. j |