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Show THE POWER OF ADVERTISING One of the best recent statements .on the power of advertising was one by Mr. Francis H. Sisson, Vice-President of the Guaranty Trust Co., New York. In a speech at the first convention of the allied advertising interests of the U. S. held in, New York, Mr. Sisson said, in part: "Advertising is on the threshold of its golden age: Its possibilities possibil-ities for service challenges the most far-reaching imagination. That day is long past, if indeed it ever existd, when advertising under ' proper conditions, can be considered as an experiment or a speculation. specula-tion. Advertising has long since become a demonstrated factor as a business builder and a clearly proved educational force. "That advertising may not always, in all hands, operate 1 00 per-cent efficiency, is no more proof of its failure than an unsuccessful unsuccess-ful operation on the human body by a horse doctor would be a proof of a failure of surgery." |