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Show I ADVERTISING "BIG" Business success and advertising adver-tising go hand in hand. The host way to judge the business enterprise of any community is by the size of and frequency ' of its newspaper advertisements. advertise-ments. The display the community com-munity makes of its moral and economic wares speaks volumes vol-umes to the stranger and maintains main-tains the growing respect of the acquainted. "Large size displays impress im-press and imbue the stranger with an opulcncy of ready values," val-ues," says Charles C. Grain-licit Grain-licit of Colorado Agricultural college. To the nowcomor large lar-ge size "ads" say: "behold us, wo have things to sell and things to buy." The stranger is convinced of a thriving enterprise en-terprise because ho knows big displays are sustained only by success. lie knows that goods are bought where goods are sold; he knows that goods are sold where goods are advertised adver-tised in a big way." All readers are strangers .until they buy. The stranger within your gates feels acquainted ac-quainted after ho has bought a few menls; but the porman-tnt porman-tnt resident is very much a stranger at business houses I which bo has never patronized. To the merchant and trndsman till who must bo acquainted, developed and held in business ox change. The large sizo display attracts at-tracts and holds the attcntiton of tho reader. Tho largo sizo "set up," with quality do-tails, do-tails, immediately arouses respect re-spect and confidence. Tho do-1 do-1 1 tfiils of tho largo sizo advertise- I ,; niont shout variety and quan- tity, quantity screams out: II "low costs, low overhead, low 1 soiling prices, quality goods." 0 Tho big "set-up" discounts II its smaller neighbors in ovory I A item of successful advertising. 1 $ Tt dominates tho pnge, thore-II thore-II & by monopolizing tho attention, !f H capturing tho interest and got-i got-i M tiiiff tho money from tho buy-1 buy-1 m cr "10 mrK advertisements IB toll of values worth advert is- H It pays best to advertiso Iff flood Goods in a Big Way. |