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Show printed stationery bearing the name of the farm, with envelopes to match. If the farm is not named an appropriate appropri-ate name should be selected. A simple, sim-ple, though attractive and businesslike letterhead can be printed without much cost. It should give tha name and location of the farm, the farmer's name, and a simple statement of the business. Elaborate and highly colored col-ored letterheads embellished with illustrations illus-trations of buildings, fruits or animals should be avoidefJ. Blank statement forms or Invoices to fill in and inclose with shipments should be supplied.. Persons receiving produce by mail wish to know the price of the shipment, and by the use of printed statement forms the shipper ship-per can furnish this information without with-out much trouble. Labeling Parcels. Each parcel must bear the name and address of the shipper, the name and address of the person for whom Intended, In-tended, and the nature of the contents, con-tents, such as "Fragile" or "Perishable." "Perish-able." As tags frequently are torn off, it is best to have this information written or stamped directly on the outer wrapper or container. If the only mark of identity of producer and consumer is on a tag and the tag Is lost, the parcel can neither be delivered deliv-ered nor returned to the sender. Producers who have business enough to Justify them may secure gtimmei labels worded somewhat as follows: From Fair View Farm, John Brown, Proprietor, Blank, Virginia. PERISHABLE. EGGS. The wording may be changed to suit the product shipped, changing "Eggs" to "Poultry," "Butter," or "Vegetables," "Vegeta-bles," and "Perishable" to "Fragile," as the case may require. These labels, if properly applied, should not come off-. .They wfu serve as an advertisement and may result in Inquiries from other customers. Business Relations With Customers. Once contact has been made and shipping begun it is important that proper business relations be established estab-lished and maintained, for on these depend de-pend success. The dlfflcujty frequently met in obtaining the first order makes It important for the producer to us businesslike methods to retain tha trade that he secures. Whether a person is successful In parcel-post marketing depends largely on his adaptability to this work. If routine and detailed work is distasteful distaste-ful to him he may never learn how to keep up a business relationship. Thousands Thou-sands of persons who have been successful suc-cessful In obtaining customers have been unsuccessful in keeping them. The most important feature in a business relationship is a square deal. Good grading of produce, strict business busi-ness honesty, prompt attention to correspondence cor-respondence and orders, and satisfactory satisfac-tory adjustment of complaints are needed. The consumer as well as the producer should do his part in these matters. CUSTOMERS FOR FARMJTOIJCE Most Satisfactory Way Is to Write to Friends and Relatives Rela-tives Seeking Trade. PROPER BUSINESS METHODS Newspaper Advertising, Circulars and Bulletin Boards Helpful to Farmer in Securing Purchasers Stationery Sta-tionery Helps. For producers who wish to market by parcel post the most satisfactory way of finding customers is to write to friends, relatives or acquaintances In cities, seeking their trade. Purchasers, Pur-chasers, on the other hand, often cn locate reliable producers by correspondence correspond-ence with friends, relatives or acquaintances ac-quaintances In the country. More than 75 per cent of the produce being marketed mar-keted by parcel post in a number of cities In which investigations have been made is sent by persons who obtained ob-tained their customers through friends, relatives or acquaintances, according to specialists of the bureau of markets, mar-kets, United States department of agriculture. ag-riculture. This method of establishing busi-nes8 busi-nes8 relationship is especially recommended recom-mended for the general farmer who has a limited amount of produce. Those who wish to market a great deal of produce by parcel post may find it necessary to obtain customers by personally per-sonally soliciting strangers or through advertising in newspapers and by other oth-er means. Information received from persons who have advertised farm produce for sale indicates that usually advertising is not profitable for the general farmer, farm-er, but often gives satisfactory results to the producer who specializes in some product that can be shipped throughout through-out the year. Advertisements should be short and should give a description of the goods, with the prices, and the name and address of the person advertising. ad-vertising. In some cities the Sunday edition of n newspaper gives better results re-sults thi.n the dally edition. The person per-son who Advertises must offer a product prod-uct that Is wanted by the persons who read the paper at the time the product prod-uct is advertised, in the places where the paper has a circulation. In other words, he must know what to advertise, adver-tise, when to advertise, and where to advertise. Must Use Circulars Carefully. Form letters, circulars or cards sent to a selected list of persons have been suggested often as means of obtaining customers for produce by parcel post. The cost of obtaining customers by circularizing is often great, and unless the names of persons to whom the circulars cir-culars are sent are selected very carefully care-fully this method of obtaining customers cus-tomers cannot be especially recommended. recom-mended. Customers may be obtained by making mak-ing a personal canvass In a selected neighborhood In a city. The neighborhood neighbor-hood should be one which is not supplied sup-plied with a great many markets or green grocery stores In order that the competition muy not he as keen os It would be In a neighborhood that has excellent marketing facilities. A suburban su-burban district of homes with good incomes in-comes offers a good field in which to solicit trade. In many such districts the delivery service of the groceries is not as satisfactory us In the city. If a producer's farm Is on or near a much-traveled road an attrnetive farm bulletin board placed conspicuously conspicu-ously near the road Is a help to both producer and consumer In making business contact. Many city dwellers now travel far out lido the country'by automobile, and this fact can be turned lo account In securing customers by using n bulletin board. This method will be especially useful on clean, well-kept well-kept farms. The slalements- on the board should glvo tin; arllcles for sab1, together will) Ihelr prices, delivered to the purchaser's door by parcel post, and the main llcni.s should be In lettering letter-ing largo enough to be rend quickly. Stationery a Help. If a farmer expects to develop n business of selling produce to strung' oi-M ho will find It advisable to have |