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Show in every other business which advertises adver-tises its wares to the public. The audience seemed to agree with Mr. Balliett's ideas on the subject and the chairman decided the question at issue in his favor. DEFENDS POPULAR REMEDIES Speaker Says Newspapers Should Investigate In-vestigate Merita of Medicines Before Be-fore Barring Advertisements. That an organized attempt has been made to blacken the reputation of the popular family remedies of this country, coun-try, and to mislead the newspaper publishers into rejecting the advertising adver-tising of such medicines, was the charge made: by Carl J. Balliett, of Buffalo, N. Y., at the convention of the Advertising Affiliation at Detroit. Mr. Balliett is a director of the Proprietary Pro-prietary Association of America, which includes in its membership two hundred hun-dred firms which make the popular prepare medicines of America. Mr. Balliett pointed out that it Is the duty of the newspaper publisher to refuse the advertising of any fake or fraudulent medicine, just as it is his duty to refuse any fake or fraudulent fraudu-lent advertising, but it is not right to shut down on all medical advertising because there have been some fakers, any more than it would be right to refuse to publish all department store advertising because certain stores have made a practice of lying about bargain sales. Disease and death are mysteries. People who are perfectly well are skeptical. They laugh at the time-worn time-worn patent medicine joke, just as they laugh again and again over the many variations of the operation joke "The operation was a success but the patient died." This so-called humor hu-mor has perhaps hurt the medicine business with well people, but when the hitherto healthy man feels a severe se-vere pain or illness, he immediately wants medicine, and will bless the cure whether it be at the hands of a egular doctor, a homeopath, an osteopath, osteo-path, a Christian Scientist or patent medicine. There is nothing more deadly than disease; nothing more honorable than to cure it. Mr. Balliett refuted the idea sought to be spread about that patent medicines medi-cines are unpopular by showing that from 1900 to 1912 the amount of prepared pre-pared medicines consumed in America increased from $100,000,000 to $160,-000,000 $160,-000,000 annually. He showed that, although al-though the American Medical Association Associ-ation is trying as an organization to exterminate so-called patent medicines, medi-cines, the family doctor, individually, is not fighting them but prescribing them. He estimated that 40 of the prescriptions written by doctors today include proprietary medicines. The writings of Dr. Harvey W. Wiley, Wi-ley, he said, have also aimed to destroy de-stroy confidence in proprietary medicines; medi-cines; but that Dr. Wiley's ideas are not infallible is shown by cases where his analyses were entirely wrong. Mr. Balliett mentioned a case where, with all the power of the Government, he fought a preparation as being dangerous danger-ous to health, and was ingloriously walloped. There has been spread the idea that a clever faker can mix a few useless ingredients and, by smart advertising, sell tons of it and win sudden wealth; whereas, as a matter of fact, the medicine medi-cine business is notoriously difficult, and, where there has been one success at lt, there have been a hundred failures. fail-ures. Any medicine which has no merit cannot live, because persons who are duped into buying it once will not buy it again, and the profit from advertising a medicine can only come from repeat Eales to the same, satis-fled satis-fled people. Therefore, any medicine which has been on the market for a number of years, and is still advertised, adver-tised, must have mprit behind it to account ac-count for its success. In conclusion Mr. Balliett declared that no newspaper is doing justice to its readers in the matter of medical or other advertising, unless it investigates, investi-gates, not only the wording of the advertisement ad-vertisement offered for publication, but the merits of the article advertised. adver-tised. He pointed out that the few newspapers who have been deluded into the policy of barring out medical advertising have adopted this general policy, rather than to form an investigation inves-tigation bureau of this kind which could, in a constructive and useful effort, ef-fort, investigate and decide what is a good product and what is a fraud, in not only the medicine business, but |