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Show POETIC ADVERTISING An advertising man who has returned re-turned recently from the Orient says the Japanese merchants and manufacturers manufac-turers who have occasion to make use of printer's ink are not disposed to limit themselves to dull, prosaic statements state-ments concerning the excellence of their wares. Among the enteitaining bits that the traveler noticed in his study of Japanese advertising are these: "Goods despatched expeditiously as a cannon-ball." "Parcels done up with such loving as a wife bestows upon her husband." "The print of our books is clear as crystal; the matter charming as a singing girl." "Customers are treated as politely as by rival steamship companies.' "Our silks and satins are as smooth as a lady's cheeks and colored like the rainbow." It ought to be possible to get advertisements adver-tisements read in Japan without scattering scat-tering them around next to "pure reading matter." Dayton News. |