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Show APROPOS OF THE LAMENT. Not long ago the Weekly reprinted without condemning an editorial from tho facile pen of Mr. Casey in tho Ogden Examiner. It had to do with billboards, and the fatuity of merchants and manufacturers spending their money on those agencies of publicity. My other old friend Dan Collett, secretary of tho Manufacturers' Manufac-turers' Association recends upon mo with a sheaf of ads clipped from tho Examiner, and assures as-sures mo that his campaign has resulted in other sheaves of clipped exploitation in other Utah publications. All of which is true. But the point is hero: The newspapers help the manufacturers and the merchants beyond tho limits of announcing the merit of their goods, and tho billboards don't. Get that? You give your advertisement to the billboard man, and ho puts it on tho billboard. He puts it on in a workmanlike manner. He protects it from defacement of tho action of tho elements. Ho keeps it there during tho period for which you pay. Of course. And that's all. He doesn't sell you a ton-sheet space for thirty days, and then give you another ton-shoot space for sixty days. And tho nowspapor does. - Got that, too? ' Not an enterprise in Utah but has received gratuitous newspaper advertising bushels of it! Not a-man with a prospeot but' can got a boost in tho newspapers. Not a factory, but knows it oanconfldently-rely- on tho. pjjpersVfor fr-iondly notices, for advertising e"r9ibs, outside the SDrfco ibaid for ' 6,? ' & ' !rtsii3oi ' And becauso 'Of this 'on'nSilAotiflb'd'iuT-prised 'on'nSilAotiflb'd'iuT-prised if the newspaper makers now fftridj again express, th$r desire 'for retiiprobUy. ' H''1 'In- all" fairness,-'the papors' ought i& have whatover "moriey "Uife, manufaUurofsUtfti, $0 merchants caro to spend in tellings tiro public about their wares. , 1 , ?nun'l"i "Do unto others as you would have them .do unto you." --,- |