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Show Big Business I Big Business does not always hold a menace , H Sometimes it is a necessity and works for the welfare of the public it serves H Handling a million telephone messages every day is the biggest kind of Big H Business H Our task would be easy if this million messages were evenly distributed dur- H ing each twenty-four hours But the telephone business doesn't work that way; people use the telephone H h" when they want to and we must be ready to serve them when they want to H be served H M 1 ! In one single hour every morning, "the busy hour," over one hundred and H twelve thousand telephone messages pass over our wires H It is our task to provide switchboards, equipment, apparatus and operators H to meet the needs of this "busy hour" and to handle each call as soon as it is H received H A good part of this expensive equipment is not in use during the rest of the H day, but it must be ready for use when needed H All of these things cost money big money and a portion of this big in- H vestment brings no return during many hours of the day H Combinations of capital and combinations of brains, industry and labor make H Big Business H It is only because of this kind of Big Business that such investments and H such service are possible H The Mountain States Telephone and Telegraph Co. I "The Corporation different" I |