| OCR Text |
Show MOTOR MOTIONS Local motor enthusiasts were given a treat Monday when C. A. Quigley, general manager of the Studebaker Brothers Company of Utah, together to-gether with F. H. Smith, supervisor of agents of the B. M. F. company Jof Detroit, W. J. Lane and J. O. Hahn of the sales force of the same company conducted a hill climbing exhibition on the A street hill, between South Temple and First av-' av-' enue and from three to five o'clock Monday after-v after-v noon were hosts at the Daniels theatre at a motion mo-tion picture show wherein was illustrated by ten thousand feet of film the manufacturing process of an B. M. F. car from the time the raw material was shipped into the plant to the completion of the finished car. A similar event has never been given in Salt Lake and the hundreds who attended the hill climb and the run of the big moving picture film in the afternoon, Monday, were more than repaid. Nothing like the big filme has ever before been attempted by a commercial concern and the pictures pic-tures furnished a vivid and splendid illustration of the operation of one of the greatest automobile automo-bile manufacturing plants in the world the B. M. F. company's establishment at Detroit, Michigan. Mich-igan. The intermountain agents of the Studebaker Brothers Company of "Utah were in town for the day and in Salt Lake auto circles it was very much Studebaker and B. M. F. day. Messrs. Smith, Lane and Hahn are taking the E. M. F. pictures through every state in the Union and to every E. M. F. agent's territory on a motor car educational and advertisement campaign second to no other event before conducted by an automobile auto-mobile cone ern. The hill climb Monday morning demonstrated thoroughly and graphically the power of the various B. M. F. models carried by the Studebaker company here and in particular the Flanders "20," the three speed, foredoor car taking the twenty per cent, grade of the A street hill with the least possible trouble, even when loaded with a full complement of passengers. William Sowles, one of the B. M. F. company's racing drivers, piloted the cars and sent them up the steep incline in a manner that proved a revelation to those who entertain the popular opinion of the lack of power and hill climbing abilities of the smaller, medium priced cars of B. M. F. quality and standard. At noon, General Manager Quigley entertained enter-tained the Studebaker agents, the E. M. F. officials offi-cials and a number of newspaper men at a splendidly splen-didly appointed luncheon at the Louvre. The show at the Daniels began shortly before three o'clock and before the first picture was thrown on the screen the house was more than filled. Mr. Smith of the E. M. F. company lectured lectur-ed as the film was run and explained the views as they were given. The officials of the M. F. company who campaign originated v Walter B. Flanders, were present declared that the scheme of the big president of the E. M. F. company and that he had personally worked out the details of the immense film of pictures necessary to convey to the public who saw it an adequate idea of the operation of his great plant. r In extending its sales activities to the French capital, the Packard Motor Car company has departed de-parted from a long established policy which limited lim-ited its field to the United States, Canada and Mexico. Herbert Hughes, who came up through the Packard shops and now ranks as a technical I PREPARING A PACKARD FOR SHIPMENT TO EUROPE expert, will look after the selling end of the en- terprise in Paris as well as aiding Packard tour ists in getting through the red tape of the continent conti-nent "Up to the present time the Packard establishment establish-ment in Paris has been devoted to extending Packard service to owners who had taken their v cars abroad. A growing demand in France, encouraged by Packard tourists, for a car combining a reasonable reason-able amount of speed and power with a high standard of efficiency and adaptability, has influenced in-fluenced the company in extending its sales operations oper-ations to French territory. A dependable car, completely equipped, for one fixed price, is declared de-clared to possess certain advantages in competing compet-ing with French dealers who quote a figure for the chassis and have supplemental prices for such essentials as body, top and tires, as well as the usual accessories. It just happens that the move in Paris is coincident coin-cident with a venture in Buenos Ayres. Louis R. Mack, recently associated with Alvah T. Fuller, the Packard dealer in Boston, has applied for this territory and recently sailed for Buenos Ayres to look over the ground. Import figures show a large demand for high grade American cars, and he is confident of working up a prosperous pros-perous trade. It is not unlikely that other dealers will be allotted territory in South America. |
