| Show ONCE OVER Movie Houses Seeing the Light By H. I. Phillips movie theaters are on the THE spot where vaudeville once What to do about video Is their big problem in many and there may be a historic step in the big deal whereby three movie-house Paramount and purchased exclusive video rights to the heavyweight It is the first step toward getting the picture fans out of the living room and back Into the If it can be done with a boxing bout why can't it be done with the Kentucky a Kefauver an Acheson program and with a top the Ringling a political convention or an all-star Broadway there la no away from the f i t that the moving picture as a novelty or special treat has been largely kayoed by Every home In many of the country Is a movie making It possible by twist of the fist to get more action and variety In living room in one night than you can get in the movie theater in a At home you can see the pictures in your Vou don't have to stand for those mile-and-a-balf credit And if you don't like the attraction you can get something else without calling a fighting with the bouse manager or writing a letter of indignation to Home sweet home has everything the cinema palace has except the long the big the militant ushers and the buttered For generations the American home had t go to the the ball park the football bowl and the boxing Now these places have come to the And a lazy public has taken as a good break the opportunity to be a playgoer or sports fan without getting off the The movie theaters are where vaudeville was when pictures came The difference Is that they didn't get such a long Video has come roaring out of the wide blue yonder like a bat out of a bat out of Hades must put on quite a and we would like to see it televised some Vaudeville was slow to see the menace and was dead before It realized it was Tho movie men are swifter to get the danger Video fans are In a way a great taken around the home and If the movies are to survive they have got to stage the greatest in the history of war and And they know The amusement world will be watching the telecasts of the heavyweight fight In scores of movie If the cash customers turn out In force It will mean bigger and better mergers with But suppose the fight ends in a one-round the movie house operators had better have something good up their |
