Show This Is Your Paper Little Means Trouble By William R. Nelson n PUBLICITY chairman df a prominent civic group rushes breathlessly Into the newspaper her face a picture of hope you will forgive my being late with our but I simply forgot what day this she Just have to get this announcement into the In a metro-Deadline news-Is paper office Deadline nothing could be done to help Deadline is deadline In the home paper office it is sometimes difficult to be so rigid about In the hypothetical Instance let us assume exception is Here is what would probably The breathless chairman would go her way much Although received after deadline her organization's news will be in the as At the the chairman's tardiness has precipitated a chain reaction of upset schedules that will affect virtually every member of the An editor will have to handle another news One or more items already In type will have to be shortened to make room for the late Type already set will have to be discarded and more Page dummies will have to be Lockup of page forms will be Printing and distribution will be off This probably Cause e x a g of e x a m p 1 a of Inconvenience happens when someone imposes late news upon the is even more whenever an advertiser fails to get copy to the paper on As long as humans are prone to have or otherwise be delayed in performing it will probably be necessary for stores and newspapers to occasionally accept such But these disruptions of necessary schedules will be materially no when people fully realize what inconvenience their tardiness Whenever you have news or advertising for the get it In well ahead of the You will get better and have the satisfaction of knowing that you did not impose upon the newspaper's |