Show Packaging of Poultry Is New Development Farmers of tomorrow must be poultry merchandisers as well as as as- producers i if they are to compete successfully successfully successfully suc suc- with the new broiler fac face tories Progressive poultry raisers must keep attuned to the times if 11 they are to meet the challenge of ol new developments in hi the industry Within a short time the consumer will prill have a wide r range of selection for or poultry and me meat t products TI This s swill will necessitate better merchandising ing on the part of the individual pou One of the principal means of meeting this challenge enge is for tor the poultry raiser to start selling chickens chickens chickens chick chick- ens under brand names in an effort to promote his product for the time when consumers again will be choosy To accomplish this good package packaging ing is essentiaL Modern transparent Y r rr rr r r c. c 1 Good packaging as demonstrated demonstrated demonstrated demon demon- by this wrapped cellophane-wrapped chicken is good adv advertising packaging of ready eat poultry will Increase sales and profits Tests conducted with the same Bame grade of poultry halt hall being sealed In tn flexible packages the others without without with with- out covering proved that demand for or the packaged birds was one to three times as large as for the unwrapped unwrapped un un- un wrapped ones For packaging cellophane trans transparent rans parent regenerated cellulose film or a rubber hydrochloride oride film are avail able They are arc proof moisture air air- proof strong flexible and resistant int to liquid and d grease |