Show II II IIII 11 S Spotlighting P li g g Utah III I T Tourist Dollars l Benefit er E Everyone ono All indications are that tho time year 1948 1945 will be the greatest year yet for tourist trade In the United States Slates and that Utah will sharp share in this increased activity Ever Everyone one In the tho state shares inthe In tho the benefits derived from the tourist dollar as shown in the c hart chart prepared from figures j established e by the Babson Dabson Institute tute During During- 1947 it was estimated that more moro than two million tourIsts tourists tour- tour visited Utah and loft behind behind be be- h hind ind them then This Is big business It Is fourth In importance importance importance im im- im- im to tho the State of Utah Only agriculture mining and manufacturing In the order named contribute more to the welfare of our state It Is estl- estl that with a prolonged stay of only one short day that the number of tourists now visiting visitIng visit visit- Ing Utah will raise this amount up to ninety million dollars The Time State Department of Publicity and Industrial Development Is proceeding on tho time theory that the best immediate job that can ibo be done dono is to prolong the time stay of the people who are already visiting visit visit- visiting ing ins Utah Every section of Utah has attractions at- at tractions with sufficient color interest historical background and recreational facilities to in interest interest in- in t terest erest anyone from anywhere Local people know and appreciate late these scenic and recreational fa- fa fa available a In their own I area The job jol is to sell what we wo have to offer to the time tourists passIng passing passing pass pass- ing through the time state To reach these people the Department Department Department De De- of Publicity as and cooperated with all other interested agencies in setting setting setting set set- ting up Bureaus of Information manned by trained personnel at ports of entry hotels department department department depart depart- ment stores motor courts etc to Inform tho the traveling public on what to see seo and where to go These agencies are supplied with literature that point out the attractions attractions attractions at at- tractions of the locality and of tho state and answer many of the questions asked by the time average av av- av- av tourist During During- 1947 tho the Department distributed pieces of literature each with a selling message message on Utah A film library has been established which now contains eight different films that are receiving receiving- wide circulation circulation tion throughout the time United States As many as two hundred prints of ono one of these films are arenow arenow arenow now being being- circulated through forty different outlets all selling Utah and Its scenic attractions Twelve thousand pictures on Utah have been s sent nt to onehundred ono one hundred twenty five leading leading- newspapers and a n d magazines Radio travel shows and every known means are being beins used to invited people to Utah and to tell that what to see sec and where whereto to go after they reach our state Every citizen cHizen of the time state can contribute to this project and by so doing can contribute to time tho welfare of or the state Be Informed Sell Utah to yourself your our neighbors and to the tho world |