Show Spotlighting UTAH Looking Into Utah's 1948 1048 Tourist Possibilities Since the tho tourist business Is Utah's third larget Industry and shows signs of even becoming more important the outlook for next season is worth reporting Despite the fact that Mexico and Europe are bidding strongly for the Amerl American an tourist business business busi busI- ness the average vacationers vacationers- this means 90 30 per ver cent of salaried salaried salaried sala sala- ried people people aro are still interested In visiting the scenic attractions of the tho United States The Tho air transport people admit that the tho tourist dollar Is going to be harder to get mainly because because because be be- cause of Increased living costs Tho The American Express company says that the publics public's acceptance of tho the idea to ex extend tho the vacation vacation vacation vaca vaca- tion season will help the tourIst tourist tourist tour- tour business considerably NatIonal National National Na Na- tourist agencies concur In inthe tho the opinion that the tourIst busI bus bus- I i. i L moss iness s will be good next year because bo- bo causo cause big hig industrialists have havo made statements to the effect that there thero will wiil be full employment employment employ employ- ment throughout th the nation next season v vA A pertinent fact regarding next seasons season's outlook is a quotation quotation quotation quota quota- tion from Crom an important travel authority who says You must remember that the backlog of or tourist business from Crom the war years ears has been exhausted we will again be bo catering to people who are looking for the tho greatest value for their dollar This means that next season season tourists will shop around a little more t for for hotel an and 1 motel accommodations accommodations accommodations and compare prices They will be bo more choosy about where they will eat cat and how much they I will pay In other words next I season eating places hotels and motels will have to start caterIng catering catering cater- cater ing ing to the tho traveling public who t tare con con- are again becoming dollar conI con con- I I |