| Show BUICK introduces ITS 1924 MODELS startling advances in power control and economy fourteen new body styles buick external braking system extended to four wheels specially designed carburetor longer wheel base on sixes many other notable developments j jm introduced to the public today the 1924 balck ours ehrs otter renewed proof ot of the unreliability of rumor for far months gossip of what buick would do on august has been prevalent and often solemnly asserted by the wise acres as on good authority yet so little tt e ot of it proves true and so many complete surprises characterize these bars cars that buick Is to be congratulated on keeping its secret so well there Is no question that these bulck buick cars will be hailed as a substantial advantage in automotive engineering but it will be noted at t the same time that the new features are developments rather than innovations evolutionary rather than revolutionary and consistent ant throughout with those bulck buick fundamental principles that have endured throughout twenty years ot of buick manufacture with fifty per cent more power claimed for its famous valve ln in head six cylinder engine its successful external brakes extended to four wheels I 1 in both sixes and F fours ours a s specially designed carburetor that is heralded as a wonder and literally dozens of other developments major and minor bulck proves that its engl engineering meering staff has b een very much on the job the thousands who are certain to see these cars in the leading centers this week and very soon in the show rooms of all biriuk dealers will first observe a change in body lines undoubtedly influenced to a degree by recent refinement sIn foreign design this a more modish appearance even than bulck buick has been accomplished by a dep departure artur e in radiator jadi ator toT and hood contour on both boh open open and closed bodies this applies to both the si six an and tour lour cylinder c linder models of which there are fourteen body styles exterior features noted at first glance are the new head lamps radiator on the sixes water tight hood hinge open hood support newly designed crown fenders a anore more effective weatherproof weather proof windshield windshield strip operating instruments conforming in design to the headlamps head lamps flush ventilator new mew dust apron and a heavier and gasoline tank it will next be noted that a two to tour four inch longer wheel base on the six cylinder chassis has created more room in both the front and rear compartments part ments thus affording greater comfort to loth both driver and passenger passenger and coupled with an improved spring suspension easier riding qualities also alio the finish is exceptionally tine fine even for buick and the appointments unusually complete but despite the notable advances in bulck buick appearance and roominess it Is the chassis that reflects most the 60 protracted and intelligent effort that the buick organization has applied in developing ve its car to this the hig highest hest attainment tain ment t CL ailts its history the siz cylinder valve in head eng ine which has probably brou e enduring tame fame to bu ack chri than any other unite of its construction has been been so redesigned designed re that it actually yields 50 per cent more power and a speed ot of I 1 I 1 I 1 60 to 70 miles achour aa hour it has forced teed feed lubrication removable heads larger valves heavier crank and parn cam shafts greater piston displacement and a new marvel vel that I 1 includes bludes a simple dash daill adjustment for economy regardless of weather or kind ot of gasoline employed emp loyid the extension to all tour four wheels ot of the abe highly successful i buick external brakes is a feature that it 1 is announced has been in process of development tor a period ot of years and recently subjected to more than miles ot of hard and varied road tests these brakes enable the car to be brought to a standstill much more quickly and smoothly thus affording an added factor of safety inestimable in its advantages the brakes are berated ape pe rated by a light pressure on the foot pedal and the mechanism Is both simple and ingenious the factory organization gives its complete approval to chis feature as perfected and in no sense experimental peri mental another outstanding factor Is the improved lubrication of the engine there are new cup top push rods and the rocker arms valve steams and springs connecting rod bearings are I 1 all automatically lubricated the foregoing are merely the high spots in the lka 1924 butek burcl the minor improvements and refinements of the line being in the aggregate scarcely less interesting and epochal and through it all basic buick ideas of construction st have been rigidly adhered to amplified marvelously but in no instance discarded of the fourteen body models of the line ten tea are mounted on ahe the 61 six x cylinder chassis and four our on the tour four cylinder chassis of the thea six cylinder body models there are two interesting departures from the 1923 line a five passenger sedan to ie be known as the double service and a 5 passenger brougham the former is painted a durable black and the interior inter lor Is lined and upholstered in easily renovated material the result is a car that can call be subjected to the roughest usages of business and at the same time buic quickly kly adap adaptable taVie to td social purposes the five passenger brougham paint ed la in a brilliant maroon ts Is a very smart model of the so called sport type it has all the refinements inside and out that are associated with cars ot of this character besides many features distinctly its own the five passenger touring car and the five sedan finished in lustrous blacic are distinguished by ample room the seven passenger touring and seven passenger sedan are fini beautiful soft shade of blue the sport roadster and sport touring are both maroon color of the tour four cylinder line tite the five passenger tourin gand the two tivo pass piss enger roadster are finished in blacki black the tour four passenger coupe la in maroon the five passenger sedan in blue WATSON BUICK AUTO CO IRA HEATON alar mgr phone 44 brigham city utah I 1 |
