Show Place in Nations Nation's Milk Takes Important I War liar Diet Dairy Industry freaks Breaks All Production Records to Meet Needs i By E. E M. M HARMON ION R Released by Western Newspaper Union In a time when milk has become become be be- come more important as a dietary factor than ever before before before be be- fore the U. U S. S dairy industry has taken a front rank in the war effort by smashing all records for production During During During Dur Dur- ing the first four months of this year pounds of milk were produced produced produced pro pro- pounds over last years year's mark for the same period That is enough increased production in quarts of milk to make a row of milk bottles bottles bottles bot bot- from San Francisco to Boston by way of Chicago and back through New York City Washington D. D C. C and St. St Louis to the Carlsbad Caverns Caverns Caverns erns in New Mexico In other words more than dairy cows on American farms are greatly exceeding last years year's record- record breaking production With the Ute single exception of April of this year milk production each month has been higher every month than for lor the corresponding month of the previous year since January 1940 In January 1943 production was pounds over January of last year and pounds over the aver average ige for January in the years ears of 1935 to 1939 In February 1943 these cows produced pounds more milk than in February of 1942 and in March production production production pro pro- exceeded that of March last year by pounds Due largely to the lateness of the season this year April production is pounds below last year but is still pounds above the average for the years 1935 to 1939 Hard Card ard Work Does Job But dont don't get the impression that these record breaking yields are being easily accomplished Labor and equipment shortages are making making making mak mak- ing what Is always hard work even more difficult On the one and a quarter million dairy farms of the nation these producers their wives daughters and small children are toiling long hours to take the places of the big brothers and hired hands who have gone to war On more than other farms where a afew afew few lew cows are kept as a sideline equal efforts are being made Always Important to health and well being of the nation milk and its products become come doubly so during the war emergency The master menus of the army call for tor fresh fluid uld milk every day and for butter at every meal They call for frequent frequent frequent fre fre- quent servings of cheese ice cream and other dairy products Field rations rations ra ra- ra are made up very largely of milk in concentrated forms Executives and managers of factories factories factories fac fac- tories and offices are coming to real real- ts tc I t vj z r ize the part that diet plays in efficiency efficiency effi em of workers and to insist on ona ona In Ina a greater utilization of milk and its products In many races by simply installing a mid meal milk service accident rates have been reduced as much as 30 per cent and the amount of work per employee materially materially mate mate- increased The nutrition program of the National National National Na Na- Dairy Council is of fundamental tal importance in developing this national national na na- na health consciousness Born of research discoveries which pointed to the place of dairy products in correcting some of the nutritional deficiencies of the first World War this program is now in its year For nearly a quarter of a century the Dairy Council has spearheaded a nutrition education program in the schools and among the more than doctors nurses dentists dietitians teachers and other ion forming leaders who ho largely determine determine de de- de termine the food habits of the na na- na tion It is fitting that the results of these efforts should come to their maximum fruition during this emergency emergency emergency emer emer- gency period when such information is so much needed to achieve war efficiency That the lessons on the value of dairy products to human health are being learned is shown by the fact that total consumption of all dairy products in milk equivalent rose from pounds per person in 1935 to 1939 to pounds per person per year in 1941 and from that to pounds per person in 1942 19 Consumption tion of fluid milk and cream per capita rose from pounds in 1935 INCREASED DAIRY PRODUCTS PRODUCT FOR OUR AIt ARMY IY Comparison of Dally Garrison Ration J World Wars I and II IL I World War I World Wo-Id War U n Fr Fresh sh milk 8 oz 02 oz Evaporated milk 4 Vt oz oz 1 oz Butter tt oz 2 oz Che Cheese se l oz Ice cream Is 15 a favorite with men lr In the armed forc forces s In World War II IL II It Is served on the average twice wee weekly y at regular meals and eaten in to large quantities In In canteens canteens In far larger amounts than In World War I. I 39 to pounds in 1942 Cheese consumption increased from 55 pounds to 64 pounds and ice fee cream consumption from a little over 7 quarts to 13 quarts per capita during during during dur dur- ing that same period Consumption of milk in most other forms in in- creased This growing appreciation of the food values of milk and its products products prod prod- has resulted in a realization by government that fighting forces must have adequate quantities of dairy products It has caused milk and its products to be given No 1 place among the protective foods Itis It Itis Itis is even made necessary the furnishing furnishing furnish furnish- ing of vast quantities of dairy products products prod prod- to our Allies All of this adds up to the greatest opportunity and the greatest challenge challenge challenge chal chal- lenge that has ever come to the dairy industry It means that the greatest contribution the skilled dairy farmer or dairy plant worker can make is to stay right on the production production pro pro- production line feeding soldiers and war workers Without foods of the right kind army efficiency goes down and the war workers' workers efficiency cy declines To feed these fighting forces and our Allies the Ute government requires dairy plants to set aside 30 per percent percent percent cent of all the butter made each month That will be approximately ki I pounds of butter a n year Almost pounds of milk are required to make that much butter butter but but- ter or more than pounds of milk a day Stated differently th the milk that Is required every day dayto to make butter for government needs would fill a train of pound capacity capacity ca cn tank cars 53 miles long But that Is only a part of the government needs for lend lease and for the army Fifty per cent of all the American cheddar cheese is being called for by the government for wartime needs It is anticipated that this will amount to about pounds of cheese this year ear Another pounds of milk are needed to make this cheese That Thatis is pounds of milk a day If we were to take an average farm from the one and a quarter million dairy farms of the United States and ask that they produce enough milk to meet the governments government's cheese needs for the war emergency forone for forone forone one day It would take tak that farm years to do so U. U S S. S to Increase Purchases During the period of heavy production pro pro- production beginning May l 1 I the government government government gov gov- is requiring that the amount of butter to be set aside for lend lend- lease and the fighting forces be increased in- in increased in creased from 30 to 50 per cent Likewise the cheddar cheese required required re re- re for these purposes is increased increased in increased in- in creased from 50 per cent to 70 per cent However it is assumed that this is done to get the bulk of the government needs while supplies are the largest and thus leave fairly I uniform amounts for civilians I throughout the year It is not anticIpated anticipated anticipated antic antic- I that the total governmental I needs will exceed 30 per cent of the butter and 50 per cent of the cheddar cheddar ched dar cheese for the entire year ear Evaporated milk is being called for by the armed forces to the extent ex- ex extent ex tent of cases a year ear That calls for more pounds In addition fresh fluid milk is on the army master menus every day and ice cream is served from 8 to 12 times a month Milk is also served frequently in cocoa and various other other oth oth- er forms Of defatted milk powder there is practically no limit to the needs of the government both for the fighting forces and for lend lease Manufacturers Manufacturers Manufacturers Manu Manu- are required to sell 90 DO per percent percent percent cent of all their spray process milk powder to the government Many of them dispose of all of itin it itin I in that way Altogether about I pounds of defatted milk powder powder pow pow- I Ider der was made last year from about 7 billion pounds of skim milk Probably another pounds of defatted milk powder could be made if it the price were high enough to encourage diverting it from livestock feed and l if 11 milk drying machinery could be ma made e available In spite of every effort along the production line it will not be possible to provide civilians with all of the dairy products they want Ice cream production has been reduced to 65 per cent of that made last year in order to make the additional milk solids available for our fighting forces That means there will only be 8 85 5 quarts per civilian this year as compared with 13 quarts last year After the necessary butter has been set aside for army and lend lease needs there will only be about 12 pounds each for civilians this year compared with 17 pounds in former years Taking out the army requirements requirements re reo re- re for cheddar cheese civilians civil ians will probably have to reduce their cheese consumption from 65 pounds last year to less than 5 pounds this year These curtailments represent a distinct sacrifice on the part of con con- sumers o UTe Lt Q DAIRY PRODUCTS manufactured in in the United States 1942 x 4 Shaded areas show amounts required for Lend Lease and Fighting Forces in 1943 SOURCE U U. U S S. S DEPARTMENT OF AGRICULTURE Percentages of butter and cheese requirements are higher in in heavy producing months and are expected to be reduced in inthe inthe in the low producing period |