| Show USING MORE illustrations the trend toward more and more illustrations in advertising is very definite the plain commonplace type appeal of other years is being discarded gradually and today illustrations have become the dominant factor in the printed message to the public in an address given by amous parrish new york member ai ot the association of 0 retail advertisers he said store advertising with more and more pictures store advertising with less and better copy CODY store advertising with bigger and better ideas will get and help to keep bigger and better store business mr parrish pointed out that the first books children comprehend are picture ture books this he used as an illus t ration I 1 to prove his contention P pictures ke tares are fundamental and that adult is merely the child grown U up P continuing his remarks be said this is an era ot of the picture in store advertising the picture I 1 which sells ideas the alcure picure which sells goods the picture which sells stores f one of the ways to get more results from advertising is to get more worthy of the results the use of 0 pictures la in all store advertising ver will bring more business into the till when you analyze the above remarks admit that some truths were spoken |
