Show moderation morale progressed in 1942 1042 NEW N Y tho role bt bl beer as a force for moderation and as a morale building asset tor for both civilian civil tan population and the armed forces was described today by alvin griesedieck chairman of the brewing industry foundation aa out ranking all other considerations by brewers in 1042 1942 in a year end statement tor for the industry the foundation chairman declared no single factor brightened the outlook tor for tho the brewer more than that military als in all branches of service and public officials their faith in beer bear as a force for moderation and temperance commenting on the favorable expression about beer since the self initiated solf bolt regulation program of the industry was launched in 1938 1038 mr Orie added today tile the brewing industry Is cooperating with state and local governments overn ments and with commanding officers ott kera of army anny posts and navy eta ata tlona to maintain wholesome condl lions in all retail beer outlets in a total ot of 37 states in which large concentrations of our armed forces are now located the foundation chairman corn com pared beer sales now a at t an average of ga million barrels per annum with increased national income pointing out that beer sales increased only 12 per cent over 1841 1941 while national income was up tip per cent mr Orie described the common trian as one who drinks moderately and whose beverage beve raga Is beer with national income soaring estimated at billion for 1942 millions of mon men are earning and wording beyond average levels and beer Is in ili demand the economic hazards of 1913 1013 not only encompass gasoline and rubber rationing as with all bustness business mr said but also include physical problems of packaging the product after manufacture liaa has been completed complete another factor confronting the brewer la Is increased consumption with decreased facility for distribution the brewers contributions to the war effort wore were various mr griese bleck declared but taxes war bond purchases and morale moral ebu e bu ild ing were their major contributions in the first year since war bonds were made available the industry has purchased more inore than 20 million dollars worth |