Show merchants allowed to adjust ceiling prices under recent order consumers were reminded this week by lians liana P ipson community service member of 0 the van pan duitch war price and Rat rationing toning board that merchants may legally increase their coiling prices on 11 cata gorles of foods in li line with maximum price regulation no recently issued by the office of price administration a colling ling prices may bo be advanced on breakfast cereals canned flat alah cooking and salad oils allgai t canned vegetables vegetable 4 coffee rice hydro gonat ed shortening other types of shortening dried fruits and lard according to spec tried mark ti ups ps on their whole salo cost ho he said increased at retail of these aro are necessitated by the fact that while the I 1 original coiling priced were plais ea cd on these at the march 1942 price level the costs costa to the manufacturers bo be tween the 1941 and the 1942 growing and processing season were vol very y materially increased lie he explained in the case cabo of canned vege ables for exare to in cost bt and cans cana the canners paid fa farmers from 20 to 70 per cent more for the 1942 canning crop than for the 1941 1041 canning crop on the advice of the department of 0 agriculture in order to encourage a maximum production of these crops alier thereby eby fp insuring suring an ado ade duato supply for tho the army lond lend lease and civilian use this winter r merchants may not ilot make an unlimited Itie increase rease but only the amount permitted by the OPA regulation according to the e commodity being abeln re priced and according to tho the kind of store ro pricing its articles mr air apson pointed out that merchants may make price adjustments just ments according t tp this formula until december 31 1942 at which level tho coiling cel ling price pot on these items wilt will be frozen arid aia may not increase beyond that date it wai was also stated that several other recent orde orders rs issued by tho the OPA will affect tho the pelting prices on a number of a F and b beverages averages ve rages |