Show international highway association gains membership to boost route ro U the international highway association so local membership campaign which started in phoenix june ath la Is being widely supported ly l y salt iziver valley mer merchants chauls according to P R helm executive vice president of tho the association mr air helm said that so far results have bave exceeded the most op expectations sponsors of tile tho project believe this indicates that arizona Is awakening to tho the need for closer cooperation and commercial unity with itoh and tho states in the group the route being advocated pasa es ca through the principal centers of population in arizona utah idaho and ana montana workers from the phoenix junior bior chamber of commerce the dons dens clup clap and tile tho phoenix real ibcal estate board are participating in ill tile tho two weeks drive dark clark smith of the J CIS frank Mos ss ahammer hit min er of the real estate board and tames james murphy president of the done dona club assisted 13 J russell organization director of the highway association la in plan aling tile tho campaign the international Ilig highway hway association so a non nonprofit profit arizona corporation was waa formed lost last february one hundred leading arizona citizens who incorporated tho the movement are working to public no IQ and develop a north and south inter mountain highway the road ls is to eventually connect with tho the pan american south american road and the canada to alaska route the phoenix civic organizations active in the anem bersh lp drive are anxious tio secure increased traffic which the highway will bring for arizona according to mr smith the junior chamber of commerce highway committee investigated potential commercial advantages 06 vs of the north south road mr smith said winter visitors this year contributed tri buted more to Ari zonas prod proc bority than either of our two big industries ho he continued tho the rn in tor ter national highway tapply ever every y c cast ast west transcontinental road and providing a direct route from canada and tho the pacific northwest into Ari zonas vacation land should bring increased every petion of the state and every com knulty along tho the route beginning at lake louise in canan area of unequalled unequal led beauty thero there are ten tell national parks and twenty three national monuments on the road between canada and mexico exico Al passing through every principal center of population la in the intermountain inter mountain area the now new commercial artery sponsors of tho the predict 1 so far the response to tho the work wo we are doing has been very pleasing mr russell said bald A great many business ruen men who can via the benefits of tho the new road have expressed a desire to join the organization and support the development similar campaigns will be started itt in every community along alone the entire route each section motion doing its share to fur further the entire project we believe that by co bordinat ing the energies of all the supporters in the entire area definite immediate results can ho obtained |