Show SOLICIT VIEWS OF OUTSIDERS VERY successful business EVERY eness executive must necessarily essa rily devote a great deal of thought and attention to his business he is gene generally rally thinking about it most of the time but this intense interest leads him to see his business n e ss from the inside and to completely miss the outside point of view he is like yankee doodle who could not see the to town wn it was so thick with houses the most important bunc function alon of the advertising man in modern bustness la Is to supply this outside point of view to see see a business product or service as the customer sees it it Is the business of the advertising man to interpret the public to a business and to trite interpret a business to the public A retail store a bank a laun laundry wry a florists shop in tact fact any enterprise that deals with the general public may have burled buried in it an interesting and appealing story that properly told would increase sales routine often deepa the very men responsible tor for Us its existence from appreciating its virtues it has been frequently observed that newspaper men and novelists who write most interestingly about the city are usually from the country to their ersh point of view routine things become novel and vivid like the advertising man they have the outside point of view dell bell e service |