Show DONT DON 7 GET IT TOO PERFECT ting ophe HE president of a wash ing machine company was going over the sales records with his sales manager heres a small dealer in a town of fifteen thousand people 0 who has been selling more of our rna machines chines than other dealers in towns five to ten times as big he said G go 0 out and find out why three days later the sales manager was back in the presidents office ive got the answer said the sales man ager he sells washing machines by making mistakes by not being too perfect the president was astounded he ha had worked for or years to fand tho the perfect way to sell a washing machine and had spent thousands of dollars to show dealers and salesmen how to make the perfect sale yes he sells by making mistakes continued the sales manager this man tells me he attended our sales school four years ago heard our talks about sales psychology memorized every wor word d of our perfect sales presentation and went to work to make a record despite his perfect sales talks he be sell a single machine in three months one day a woman asked him a question he be answer and tie he made such an awkward mistake in demonstrating the machine th that at t the he woman laughed at him she laughed but she bought the machine that night he realized zed what was the matter hla his story was too slick too perfect too much like the confidence man who has a ready answer tor for everything ills his little mistake had made him a human being instead of a machine grinding out a sales talk ile he has been making mistakes and telling selling washing machines ever since bell service |