| Show DOLLAR MAKERS KERS orle one method of advancing Is to retreat by GEORGE T EAGER pONSo ONS of rock frock and dirt must the J be excavated before a diamond Is found it Is just as unusual to ond find amo among ng thousands of salesmen that rarity among those who abo sell the in the sell m man an who believes ing ng po power of understatement A coffee salesman startled the retail grocers of a large his sales talk with the statement this Is the second best brand 0 of coffee on tho the market gr grocers acers IM naturally a who makes the best brand of cottec coffee to which t the h e salesman w would r reply e p I 1 Y each of my makes the best brand and they all will tell you so admitting the second best brand evidently placed him in a position where ho he was without competition tion and his sales results proved it A large baking company has successfully cess fully marketed a brand of bread in markets long held by established competitors the new bread was well advertised in local newspapers but under instructions from a president who knew the power of underselling salesmen sold each grocer one or two loaves less than the stores normal demand grocers were soon telling late afternoon customers im sorry wo we are arc all sold out of that brend bread it was not very long before storekeepers as well as customers unconsciously thought of it as the fastest selling brand and therefore the best bread grocers unconsciously recommended it to customers and customers soon began demanding it of grocers and its success was assured UP TO DATE REVOLUTION LUTION 9 convincing sphere HERE could be no more c convincing way for the historian of the future to point out the high standards of living prevailing in this country than to contrast demands of those who want to overthrow our institutions with the demands of the revolutionists of other eras in the worlds history the french masses cried tor for bread and tailing failing to get it brought on the tha french revolution but when a present day advocate of revolution hi fr this country recently made a speech he said why should the citizens at least 90 per cent of them be imprisoned behind the cruel bars ot of want when within r their grasp there are plenty of 10 all shoes of clothes A motu of motor cars of refrigerator rs to which they are entitled from this point 0 f view it Is the salesmen who sell modern conven conces who are our most important national asset tor for the prevention of revolutions we wa have 7 per cent of the worlds population and starting with a wilder ness have created and own awn today more than half of the worlds wealth intelligent salesmanship and mass production have distributed this wealth so widely that stringent immigration laws are required the ioe new industries treated and developed in this country in the past 50 years now give employment to men and women each new industry whether it be automobiles radio or rayon represents a new idea that has had to be first sold to the american people it Is significant that in this same period foreign countries that have not developed their newspapers and publications licati ons ns as advertising vehicles for or the dissemination of now new ideas about things to buy have not developed a single great new industry if the united states has reached the point when revolutionists must cry for motor cars and refrigerators to get attention it would seem that we are well on our way to prosperity bell syndicate service |
