| Show TIMES ARE GOOD IN california during the vast rast year conditions have been better on oil the pacific coast than in any part ol of the country mr it Babson lias explained thisby showing hat the present depression started in I 1 ibe he east in december 1919 deac reached lied ohio in the latter part ot of 1920 and is now centered in the mountain tates tales with the he exception othe northwest the depression irea area has not been felt kokany to any great extent on oil tile the pacific I 1 I 1 coast this he says Is the primary reason why california is still prosperous ile he however gives another reason on which he illustrates as follows A real estate man from los angeles was traveling in one of 0 the southern states ile he happened to be in fit a small town in ill which a funeral was being held tor for one of the leading citizens out of 0 respect to one ot of his frieada friends who was going to the funeral ho he went along also after the local preacher had read the service ii and made some laudatory remarks regarding the deceased he follo followed Ned an all old custom of asking anyone present to add such words as they felt moved to say no one seemed to be moved to add anything to the eulogy after some moments I ot of embarrassing silence the stranger from california Cali tornia rose and sookeas keas follows 1 I did not know the deceased and hence cannot say anything tor for or against him but 1 I do 10 know california and I 1 want to take this opportunity of telling you all what a fine state it is he thereupon spent 15 minutes in tabulating the assets of his big state this simple story forcibly illustrates a great factor actor in the prosperity of the south pacific states the people of california believe in advertising they have organized associations to sell this state and its products we have been taught to cat california oranges instead of florida oranges we eat california raisins raising instead of lb louisiana rice we look toward ca california if for the perfect climate when sp several everal other localities doubtless I 1 have lave Plinia climates tes just as good in spite of 40 per cent loss in thel their fruit crop due to a freeze last february and 50 per cent loss in tourist ropi due to the depression in the cast california has kept on advertising instead of 0 going into a serious depression it has managed to execute a sidewise dewise sl movement washington and oregon have not fared so well during the past year I 1 conditions in these two states have illustrated lust rated once more the fundamental law that depressions start in the north and east and continue to work south and west lumbering the chief indus try ot of these states has tor for some time been in a depression it has been operating as low as 50 per cent of its normal capacity atho the ebb tide in fit this industry adus try has been caused by unfavorable building conditions and the fact that the freight rates are not equitable the lumber industry in fit this section is over 2000 to miles from its ita largest markets the rail rate increases of 1920 gave tremendous advantages to the southern lumbermen in markets long shared with the western interests some adjustment has hag been made to be sure and of course the situation will be eventually righted agriculturally the pacific northwest has been doing very well like california associations have been formed to market its products wash ington apples are sold in every city in the country and are the only apples that I 1 know ot of which are sold under the brand name which the public has lieen licen advertising and has been taught to ask tor for the strong point in favor of the coast farmer Is practices a wide diversification of crops and is not crippled by a sharp price decline anany one line small herds of cattle ire are seen everywhere dairying has developed along substantial lines in scientific power farming Is almost universal just at present general business in washington and oregon la is about 90 per cent of normal norinde compared aith with california which Is running 95 per cent fundamental conditions fa bior or the two northern states because they hae been thru the worst ot of their depres depression slon and should see a gradual end steady improvement later on this spring california while relatively in a better position just now must meet tho worst of the depression and at best can but maintain a sidewise movement at present levels if california manages as well as she has started in iteming the decline she will stand as a unique example of the tremendous power of advertis advertising Tig and collective marketing the stand that she has made so far Is a distin distinct factor in a keeping the babson chart front from falling below its present level of minus 11 per cent |
