Show PUBLIC confidence BY BANKS american bankers As association describes its activities to aid better understanding N ma NV YORK elgin eight lines hiles of activity through gli which the american rankers association Is constantly aiming to pron promote loto bettor better public understanding anil opinion in regard to banki banking tig and tile tho atti tude tilde of bankers linn kors toward legislation aro are described in ili detail in a statement made public here by it 8 president of tho the association the aim he Is to strengthen the real basis for rood opinion in regard to tho the hanks banka through too fos tot orang ing informative batik bank advertising in tile lie newspapers and in ili other ways the statement was issued I 1 in n reply to suggest suggestions lons rOCCI revolved VOll arg urging I 1 ng a nationwide tion wide public educational program lit in regard to the business of banking and its place in fit the economic life of our country 11 mr air liecht declares that wo we have tried very hard to coli convince vilice tho the public that tile tho banking fraternity has truly pi olisted by tile the les lessons of the past Is determined to approach all ittes tiona of brili banking lillig polley policy from the broad viewpoint of public welfare and Is prepared prapai od to carry its full share of the burden in ili connection with all efforts to restore sound prosperity in ill tills country the file means limp loyed lit in describing tho the various measures of the association to exert a I 1 influence on oil public opinion regarding tile functions methods and operations of banks mr liecht enumerated the following activities 1 tho the public atlon comi commission cission nis sion which pre prepares prepared parem plain language talks talka about hauling for or use of bankers and others before schools CIVIC clubs club and oves the tha radio 2 the constructive customer rela hela tlona program pi installed in many lank banka to help qualify batik bank eni employees I 1 to pro mote n h better wro informed rinea an and more sympathetic pat hetle attitude among their custom orb erb regarding banking 3 the publicity department sup ply plying ing city mid and country dally daily and weekly new aicra with articles re garding bunking ing and allied sub subjects ind and furnish log the general press with news newa and information regarding the activities a of the as so clation 4 the advertising department up p plying ving members of tile the association with a series of at newspaper advertisements setting betting orth forth in ure brief ular ian language guage the methods and eq it under n tier which banks operate their effective practices for pro oro funds tile the services they render wid the barlou s ways in which they cooperate cooper ditc itc with I 1 u in n alft lr own in fo fostering sterina sound bound recovery and progress 5 tile officers R and n d the on finking studies who are ara active nt at washing ton in with etli und congress Con grems onal lenders leaders in for formula mulat lug ing pennan salm for hanking bunking reform based on oil broad lines of public welfare 6 the agricultural pro moling among bankers in the farni farm tho of aiding theli farm in installing on thelt farms better belter clil and operating inel hoda hoIs 7 tha american institute of dank bank ing primarily to do with the too technical mical education of 0 tile younger lanker but now directing these erforth dwart also playing rt part pait in improve I 1 ins ng public relations for banking as an a whole vh olt particularly through stressing tile the ulilla i responsibilities and tile the ethia lal aspects of practical banking S the publication of banking the otil lal orga oilcan of tile the association circulating cu among hankers bankers bank directors I 1 anra b ill iness executives economists law firms government departments libraries collette col leite lexe public schools ana and other publications presenting art articles leles banking and hanking view ponts tile the objective in commenting on the foregoing program mr mir hecht flecht says bays that it li is not the primary objective to attract attention particularly to tho the amerl can bankers association as such but rather to focus attention on and give impetus to those these ideas which it believes are beneficial in promoting understanding and amons among banU banking ing business busl nosi and the public he adds add our program for the tha development of satisfactory publio public relations tor for banking does not consist merely of newspaper publicity it to Is calculated to produce a continuous and camu dative effect by varied efforts which are aimed to work day in and day out to strengthen the real basis for good opinion in ili regard to the banks to have favorable things said about tho the banking business in n the newspapers and over the radio Is the ahe association recognizes recognize 9 very helpful toward creating a sound pub lic opinion regarding banking but the tha association bel believes leves that the most important thing ultimately to Is to tooter foster throughout the banking profession tho the doing sincerely of those things that reflect favorably the houndt helpful practices of the business busl nesi of banking and that then the tha true news of its constructive activities will constitute the best beet answers to attacks and sensations sonta tlona of banks and bankers |