Show FW F W ESSEX SUPER SIX to see shing than over ever before with creased crea seil quality in body ator upholstery fittings aurdal tur ointments nt ments the new essiex t 11 iett akes the place of the sen panga successful essex challenger ay J of pat MY at low price field for 1 s o i t the lowest prices wa la in the 0 S history tal it and powerful logel of r COOL economical 0 mical to operate than successor to the famous baso I 1 a bankd table addition to the auto A ks ka built to the measure ceasur e liewig aeu aos ter ater purchasing power of 0 3 the ollar this new essex has baa at r in bUil building dingA a greater car ed at ney ey than at any other time abt I 1 ara rs history ot of the hudson B company its builders six body types mounted er td F inch chassis all of 0 lauer a i more rovin and more allure or r widths seat measure 01 culess oom all are increased pis 3 are 1 coach standard sedan with two windows town sedan two passenger coups coupe and coupe with rumble seat for four passengers and sport roadster the sport roadster is an entirely new model antt in it the lines of the high essex hood are carried straight back past a low rakish windshield to a pointed boat type rear deck leather upholstery seats for three and two in the rumble are provided there is ia a weather top root roof and curtains completing a dashing now new model set SA low to the ground on il a double drop greatly re enforced frame the rakish effect of 0 the custom built car Is further enhanced by tender lines carried lo 10 low w over wheels at front and re refer and by a continuous wide from the radiator to rear quarter window essex has adopted the style of boid ancee costly cars in building a chrome plated bro bronze anze grille in into to the radiator shell thus er creating ea aing a dashing and distinctive front on which to carry tho the popular essex symbol wider wind windows abow s under tinder the low rf iines lines emphasize tl inore more ahan than amie door widths yet no headroom head room has haa been sacrificed to secure tho the low hung silhouette that la Is immediately apparent to tho the casual observer essex has simplified the interior treatment in this new 1931 creation i leaning strongly to the severe simplicity of modern artistry in all appointments and fittings thus three rectangular glass panels cover the instrument gauges and impart the severe simplicity of good taste to the dash this whole motif Is admirably carried out in tho the trimmings appointments and fittings throughout the steering wheel has three spokes with light throttle and horn controls at the center the starter button Is on the dash daab the toggle windshield control operated by a single motion of one hand to open or close the shield has haa been simplified double cowl tors as easily controlled as the windshield footrest foot rest in the long rear sedan compartments and many other conveniences ces and advancements in equipment and luxury mark this essex interior as exceptional in 1931 automo alve values essex cushions are softer richly but quietly upholstered and form fitting new attractive cabric has been used that will hold an immediate appal I 1 r ml to lovers of luxurious automotive tive transportation all seats are adjustable ju stable front and rear and an entirely now new departure Ie in cars of the essex price class Is an adjustable steering column many advancements in body construction st Bt have been made in the essex steel bodies in the framing of the root steel replaces the more conventional vend vent anal ional wood root roof rails this Is permanently tautened fastened to vertical body posts and pillars through sturdy steel brackets diagonal steel brace strips of airplane type join the root roof corners and further stiffen the entire r roof structure in like manner steel plates are permanently riveted to the steel body sills the tha result Is a body on engineered gine ered to retain its solidity while providing maximum comfort through I 1 the severest service the protective I 1 significance of steel bodges bodles Is of course a well known advantage heavy felt padding beneath the upholstering insulates against both heat and cold anil and effectively disposes of all drumming and body resonance more power at slower speed the new mew 1931 essex super six motor moter Is characterized by a now new brisk acceleration with added horsepower at all speeds within the usual driving range this power plant with tho the bore increase fro 2 ia 34 to 2 78 inches and improved carburet lon tion now develops 60 horse horie power at R P M compared with 58 horsepower at R P M in last years motor this substantial increase is evident throughout the entire driving rouge range this new super six motor of 0 the so called high compression high speed type actually develops more power at lower engine speeds than motors of the so called slow blow speed type with greater piston displacement and higher horsepower rating three jet carburetor in securing this extra power a more flexible three jet carburetor has been installed which prevents too lean or rich a mixture for efficient operation ottiar ot Viar ana ottiar ot Viar regardless of 0 weather and new folding provides fuel mixture ot of high velocity flow tor for better low speed performance and acceleration new pistons A now new type of cam ground aluminum piston with increased bearing areas and a slightly oval contour rounds out to tit fit the cylinder boro bore more exar exactly t I 1 y at high motor temperatures thus thal s reducing friction with the tha use of our four piston rings ringa the compression pres slon ratio 4 in all cylinders rs is maintained tor for an indefinitely longer period of 0 operation with corresponding re ducton in oil consumption to a mini arata a cooling b by y the deal thermo dyphon system system la Is continued with an increase ot 25 por per cent in cooling capacity giving an additional safety factor increased circulation la Is provided for be tween cylinder block and head insuring adequate cooling in extremes of heat new cooled oil circulation hudson patented circulating splash lubrication by which oil Is pumped simultaneously to both ends of 0 the motor block Is now supplemented by labyrinth lan oil cooling motor oil returning to oil sump from tho the bearings must pass through a series of open troughs inside the oil pan by tills this additional circulator clr cir culaton through tho the cool bottom kecton of the oil pan the oil temperature Is reduced 46 45 degrees before again being pumped to the motor bearings new ease of handling other refinements make an already easy handling essex still more pleasant ant to drive the hudson patented oil clutch Is now provided with a a light weight clutch plate of which reduces clutch spin or inertia and permits an even faster more quiet gear shift in addition transmission gear teeth of a now new contour give much quieter performance while in the gears the development of a now new spring connection between steering column s and front wheel linkage eliminates the transmission of road vibration to the steering wheel giving steadier I 1 steering action at all speeds new frame des design ign frame side members have a deeper side aide section extended well forward of the rear motor support giving added stiffness and stability to the frame structure seven frame cross members heavily flanged and gusseted guss eted join in producing a frame structure permanently immune to road twists or wearing relocation of the springs in relation to front and rear axles adlea has the effect of several inches spring length in bettering riding qualities rear springs spread at their outer ends help to level lenef out road performance and prevent body side away two way hydraulic shock ab further aid in making this Es sex car as pleasant to ride in a it Is easy to drive in addition to those these features which directly effect essex riding and driving qualities other units have been given careful consideration conster consie atlon ration in the rear axle a four pinion differential splits driving stresses over tour four I 1 sets ets of gear teeth many low priced cars have bave but two the differential i carrier Is a single solid unit with the ring gear load exactly centered between its bearings this construction together with the oversize dimensions men of all bearings dud vital parts provides an n axle permanently adjusted and quiet for the life of the automobile so with every smallest detail permanent manen oil seals for tan fan and universal joints hold the lubricant tor for an indefinite period wiring la Is uh all enclosed in looms or metal conduits A covered switch box Is sealed against short circuiting from dirt and witter water increase in the starting motor capacity means 1 easier starting in cold weather hood corners are leather tipped to prevent scratching these with scores of other refinements make essex a better car in permanent and lasting ways |