Show GAIN IN TRUST SERVICES dy by JOHN Q G DON DALA president american bankers association S SO 0 p phenomenal beno menal has been the increase ot of trust business that statisticians tire are unable to keep a truo true record of its advancement there are no now w something ng like 1 i k 0 active trust departments in banks in america while in 1900 only active trust departments had bad been established in becoming the custodians or the guardians of the property ot of others bankers as john G lonsdale sumo sume what ha has been fittingly described as one of th the 0 most moat exalted human relationships evor ever created by law they become at ones once a big brother a big sister an advisor or a confessor sworn so to conduct themselves that clients will be won to them by their ability and integrity thousands of little children have received an education and have been started off right in life through the ahe trust departments safe bate keeping and guidance of the family estate numberless widows have been protected from merciless stock swindlers lers many thousands of business men have been relieved of troublesome details in the conduct of their business through the creation of a living trust and still others have safeguarded their business enterprises through life insurance trusts the favorable ayo rable reaction of the public toward trust department service Is not accidental it may bo be traced jointly to the growing intelligence ot of tho the american people in financial affairs and to advertising to tho the world at large the merits of trust services advertising ver used in a sensible judicious way la ip necessary a power that has accomplished complis hed much good tor for humanity among the detailed services rendered by a trust department the one that seems to be winning favor the fastest Is the life insurance trust truet lite life insurance Is the quickest known way ot of creating an estate in reality it at af fords the possessor tho the opportunity of setting up a positive monetary safeguard tor for his bis family and then paying tor for it on the installment plan A married man Is not fair to his family it if he talla falls to carry life insurance I 1 would say to the young man buy insurance before you buy the ring and to the young woman I 1 would say marry no man so thoughtless as to scoff at life insurance |