| Show RETAIL MERCHANT WARD STORE atone TO ro HIS TOWN smith who runs a shoe store in will rogers own town claremore da okla has a form ot of advertising all his own lie must have caught the spirit of will rogers himself as you will observe by reading the welcome extended montgomery ward in a paid when they awhile ago in clairmore i we extend a hearty welcome to montgomery ward companas Comp anys now new store we are arc not among those who look upon the coming of wards store as a calamity to the local retail stores not being members of either the tree rea to express our personal opinions and we are sincerely glad to welcome wards now new retail store for years wards and other mati mail order houses have spent millions trying to convince the public that retail stores were too expensive a method ol of selling merchandise now the tract that ward Is establishing hundreds of retail stores stamps thew then former claims as absolutely false they now propose to establish a retail store Inov In exi county seat and if the wall street bankers can find sue kers enough to buy wards stock they will have a ward store afore in each county seat they figure that because of the good roads that we have built and vo no mail order house over paid a dol do tars lars tax to build these roads they can draw the trade to their central store wipe out the local dealers in the small towns secure a largo large volume ot ol business and insure large profits to wall street owners possibly it may work out that wa way y but the chain store may be as unsound in theory and unprofitable in operation as the mall order business at any rate wo we welcome them to our city for many reasons Fi farist rist because they give employment to many people and we are in favor of any pay roll even wards ward s second we welcome them because now bow they will have to pay taxes on the same basis as the rest of us merchants sor something they have never had to do before third we welcome them they will be large advertisers and will help support our local press we hope that their patronage may enable our dallies dailies to employ a proof reader not necessarily a high priced professional reader but say a 6 a and we offer a self wring ing dish mop as a prize to anyone who can get three people to agree as to which paper needs a proof reader the worst fourth we welcome ward because it will be the only store in which many of our people will feel we lecome come some people in town cannot go into any other store without being dunned donned lor ifor overdue accounts fifth we welcome ward because he has now placed his merchandise where people can examine it and compare values we are firmly convinced that no chain store with its multiplied overhead expenses and the necessity of paying dividends to wall street can sell merchandise as cheaply as a store well managed by its owner coconino sun |
