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Show II AN EXAMPLE ' . IN ADVERTISING , jlH While iKiipli) an' tulkliiK of the ffflflH efficiency of nthdi'ifHliiK. wi know of ' 3fB notliini; Unit proves tin uiso better ilHifl tlmn "' ,l'i,""' 0l ""' '' ''' Kcynoldn 'RHH Tobacco Co. Thuy aio piohnhly the 'raH Krenlest mhci t Ihiii-h of tohocio In the HJIH voild. HH DihIiik the time between l'.UO and hJHb MPi, iholr 3 1 1 1 o k 1 1 1 k and t'howliiK In- ffH biirco IncioaHod !!l,(i-ii.(i!l iioiindH, HH while all othnr nmkoH combined lost lB :i7.:r,i.'j:t;!. nuilnp mir, tho .1. T. IfBB Ilyiiol(ln Co. Ktiined l,SS'J,ir.r.,i;7il lii IfjH th innniiriicttiio of cigarettes, while BfH oil otlmr companies lost 71M.7D8.1 11 IjQ in UU5 nt compared with 101 1 . MH 'I'll In company In the niunufacturor 'HflH of I'rliico Albeit tobiicco, Cmtiol el jr. HBj urottos and Hiowu'h Mule ChowliiK MH Tolmtco, nml their ndvcittalnu It WffB handled by N. Y. Ayer and Son, prob- flKH nbly (ho bluest iind nimt successful SH advorllHliiK agency In Ainorlcan, which HH f courso conlrlbtitcd In fiucccss of the VM campaign. H n |