Show inefficient distribution of business responsible for enormous losses by DR JULIUS KLEIN federal bureau director merchandising distributors are pretty well at the bottom of the scale male in terms of business income with an average profit of 23 22 per cent jn in 1025 in business as compared with 59 per cent for manufacturers and per cent for bankers thousands of business firms finna beckon disaster by the inexcusably inexcusable wasteful sales bales method of going national that is spreading the line all over the country this danger is courted many times merely to r gratify tho the vanity of the linns firms executives national distribution is an excellent policy for a commodity with a deservedly nationwide nation wide appeal but not so BO profitable in the long run for thousands which are less favored the fundamental philosophy of lowering prices eo 60 as 88 to increase consumption of minimum margins of profits and mass turnover which have hav licen been so BO conspicuous an item in the success of many of our industrial undertakings can bo be applied with equal effect to distribution but such application is obviously impossible unless our distributors mutch match our producers in the scrutiny of details in cost and tho the complete efficiency of their respective processes |