Show SIGHT UNSEEN TRADE IS GAMBLE consumer takes long chance when he buys from the mail order house GENERALLY IS LOSING GAME method of doing business Is very different when you purchase goods from your home merchant copyright when you were a youngster did you yon ever wake make a trade sight unseen of course you did what boy has not risked his jackknife or marble on such a proposition and how often has he repented of his rash deed when he discovered what he got in the trade ile he generally found that the deal turned out to the advantage of the one who made the proposition there Is a little of the gambling instinct in the blood of nearly every man woman and child but even the hardened gambler likes to get a run for his money the sight unseen proposition appeal to him in the least there are thousands of people however who would be properly indignant if they were accused of being gambI gamblers who every day take a chance on the greatest gambling game in the world and worse than that they ore are risking their money on a sight unseen proposition when one of the thousands of persons who build up and keep up the great mall mail order houses of the country senda his money away to pay for some article that lie ho lias has selected from the mall mail order catalogue he is taking a chance on getting what lie he expects to get the mall order house may be perfectly honest and still the purchaser stands a good chance of not getting what he expects to get the mall mail order catalogues cataloguer catal are filled with pictures that catch caich the eye the descriptions script ions are brief as they must be when thousands of articles are to be described described within the confines of one book no matter how hard the mall mail order house might try to tell the truth the whole truth and nothing but the truth it would be an impossibility the buyer Is simply taking a chance buying sight unseen a how much more satisfactory it Is to walk into a store in your home town and ask to see an article which you may have seen advertised in your linnie home paper what would anyone think of your business ability or your common sense if you walked into a store it at home and said 1 I saw a picture in the paper today of a suit which I 1 liked very much please wrap up one for me ine heres the rooney money the merchant would taink that you were crazy but that is exactly what you do every time you send an order to a mall or order der house you buy sight unseen and you a ghost of a chance of getting your money back it if the article is unsatisfactory when it reaches you how different Is the proceeding when you go into the store in your own homo home town to buy a suit of clothes or a sto stove ve or a yard of ribbon you may have seen a picture of it in the merchants advertisement in the home paper and you know that as the merchant is rel reliable lable you can count on the goods being as he represents them in its his advertisement but does he ask you to take his word for everything roes does lie he hide the article behind the counter and tell you that you cant even see it until you buy it and pay over the money for it hardly ardly II it if the article Is not already in plain sight on the counter the merchant produces it for bour our inspection if it does not exactly suit you he has others that are a little different and that he is glad to have you inspect get merchants guarantee then if it is a suit of clothen you are buying or a piece of dress goods or a pair of socks you may ask if the merchant will guarantee guar antea that it will war wear as long as an article of that kind could be expected to wear and he will avill tell you either cither that he will guarantee it or that he will not if ile he tells you that he will guarantee it you will know that you will get your money bade back or another sulk suit or another pair of socks la in its place it if it wear like it should for the merchant t besides being an honest bonest man in most cases cannot afford not to make his bis word good he Is dependent upon your business and that of others in his own community and he ha cannot afford to misrepresent his goods after having hilving nil all this opportunity to see what you are buying you take your suit or your stove or whatever it la Is you buy home or oi it is sent home for you without any delivery charges and after you get home and take another look at it and decide you dont want it after nil all you send it back you are not buying something sight unseen when nhen you buy from your home merchant you dont look at a picture of an article in a newspaper read a short description of it go to the pot office and buy a money order and send it to the merchant with the instructions send we ine a suit stilt of 0 clothes or a stove or nr whatever it may be and ril pay your delivery man zo TO cents for delivering it to ine inc theres n world of iliff urence r enee in the tuo 4 or dong bus n s and id ig it not kinrd to fl isuru gurt ont which Is the best for the mal 10 lo is abing the buying |