Show REASONS FOR GOOD LIGHT sixty merchants were asked this q what has better light done for you the anaw answers ers are deserving of attention of publishers especially ally those contemplating building 1 detter better lighting adds attracts attractiveness va to even the best of merchandise mer chandis a 2 better lighting shows the true value at 0 merchandise thus reducing the returned goods problem 3 better lighting creates an atmosphere mo sphere of cheerfulness which affects customers and clerks alike 4 better lighting instantly creates an impression of cleanliness neatness and up to daleness upon even the least discriminating shoppers 5 better lighting overcomes con conf petition by attracting trade from the poorly lighted stores 6 better lighting saves rent by enabling a store located in the middle of the block to compete with the corner store 7 better bettee lighting makes it ii possible to see sea every foot of floor door space and eliminate errors in matching goods S dotter better lighting pays for itself many times over through the increased sales produced by it for the well lighted merchandise Is already half sold bold |