Show TIVE nun UTY SAVE and save is the wat watchword chOrd of 0 one hundred million americans americana today at least that is the slogan which the various departments of our national government are constantly driving home until the people generally have come to recognize the absolute necessity of incorporating this axiom into their dally daily lives there aro are various ways in which the individual can put into anto practice this splendid doctrine every day offers unlimited opportunity to do something in the way of SERVICE to ones fellow mart mari and surely the gospel of thrift and SAVING is one that no man can ignore and be happy our buys boys who have gone over there to otter offer themselves in defense of the principles of liberty perhaps exemplify the highest type of bervice today and we who remain at home must recognize in this thia thing a duty that we owe and must loyally discharge in order that tile the soldier boys may be fortified in the tremendous sacrifice which they are prepared to make we must SAVE everything that can be saved and eliminate fr from m our budget every item that does not contribute to the necessities of our upkeep up keep and can be gatten along without we must be wise in the expenditure of our means irl in order that every dollar may do its maximum duty and the spare dollars must be invested with our government to help win the w war r the merchant has his duty cut out for him also he must see to it that values are given for the money which he accepts from his customer and in an order to do that he must buy his stock right this we pride ourselves upon having done and we know absolutely that we are in a position to give VALUES economy does not consist of buying cheaply often times the cheap articles is the most expensive VALUE is the great point in all buying and ad no matter what tile the cost may be it if the VALUE is there tile purchase is an economical one in all our lines of goods goads this one feature stands out and we back up our stock with our own good reputation which has been established by long years of service to the public we are therefore in a position to SERVE and help you SAVE |