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Show HOW TO HEAD NEWSPAPERS. Everybody in his own estimation knows how to publish a newspaper, but tboBe who read newspapers so intelligently in-telligently as to get the benefit of their reading are few and far between. First, as to general news. A good newepapei all publish a news item as nearly co t "t as possible. If in its character ..national, embellished as the report ir'r genius may suegest will make it rucy as possible within the limit of . j proprieties but mainly true. Advertii - r contain what people say about . s,-in those particu lars in vs!.: Vu . specially desire to be known, jn tfcusially contain that which a man b a . t himself or his business, or what, .er else he advertiseswritten adver-tiseswritten arJ prfnted so as to attract at-tract the eye an! attention, but not necessarily untitf or even exaggeratedly exagger-atedly true. The newa published in a newspaper should be read in the light of presuming presum-ing it is truth ia palatable form so far as a reporter is able to gather it. The first du:v of a reporter is to get the truth if he can, and he will aim to tell it truthfully, unless he is a born liar, and working for a paper whose miin stock in trade is dishonesty. A reporter re-porter is a paid gossiper. with this difference, a gossiper tells everything he or she can think of, true or untrue, and wants to be heard, whether believed be-lieved or not, a reporter wants to tell truthfully all the news he can gather, and yet at the same time displease as few readers as possible. An advertiser wants to be known or understood. If in business, he wants people to know what he is desirous of doing, what he has to sell and how he cells it. If established in business be cannot afford to make a mistake mis-take even in his advertisement, much less to wilfully try to deceive the public. A business man knows that he is paying out money to destroy de-stroy his business if he seeks to deceive de-ceive the public by falsehood In his advertisements. Statement ef matters in controversy when published aa paid advertisements are usually one-sided and merit careful care-ful scrutiny from readers. Cards of acknowledgement or tnanks, are the bon mota of society, designed to enhance en-hance the pleasure of human life, they are like the cushions on the seats of carriages, they do not shorten the distance dis-tance to be traveled but they weaken tbe effect of the jolts of the carriage upon the traveler moBt wonderfully. The writings of the editor demand careful criticism; he has a policy to execute, which is to direct the minds ot readers into certain grooves of thought to make definite subjects prominent, hence his personal character charac-ter is an important factor to be considered con-sidered by the reader, not publicly discussed, dis-cussed, but his writings carefully considered. con-sidered. If his writing is sophistical it should be critically scrutinized; if logical, log-ical, reasoned upon; if personal, regarded re-garded as the worBt kind of gossip; il based upon professed principles, the right or wrong of the alleged principle princi-ple enquired into; if flippant, tossed aEide with like flippancy; if partisan, despised aB all partisanship Ehould be; if fair and honorable, considered fairly and honorably in a word editors in their work should be treated Use other human beings, some are truthful and good, some are born liars and corrupt, and we can, none of us, conceal our inherent virtues or viciousnees from the pnblic. The great public will weigh us, and all we have a right to ask is, that our readers hold the scales fairly but by all means we must insist upon being weighed separately, and let those of us who are only shams, and makeweights be rejected as worthless as barnaclea upon the noble ship of journalism, and a just credit given to those who are truthful and honorable. |
