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Show How much money is spent in a single year in newspaper advertising? is a question sometimes raised, but in reply to which it is impossible to give anything but a very rough guess. The following is a rather ingenious way of estimating it: According to that veracious vera-cious authority, the American Newspaper News-paper Directory, the total yearly output of newspapers in the United States and Canada is 3,4S1,610.000 copies. Es- t i m a t i ti rr tho nrino r,9 nf 4 U cents a piece which is surely low enough for an average price we secure the figures $104,44S,300. Now it is generally admitted that a newspaper's income from advertising is in excess of its income from sales of papers. Consequently, Con-sequently, at the very lowest limit, the amount of money spent in newspaper advertising in the United States and Canada annually may be estimated at 110 millions of dollars. This does very well for a starting point; can some one suggest a better method of getting at these figures? |