Show RESTORING THE BUYING arzy OF YOUR DOLLARS 0 may A sweeping reduction that yag has brought assiz prices if down to a new level in present day retailing every heyy item ft in our sv stores now selling w at our replacement cost regardless of for mer cost A real opportunity for you to save money IS WW i the iv long y looked aff hoped for per v iod of lower prices has come ay at last the american dollar will again as sume its rightful value and www buying power aw in order to i meet these fi new ff rw condl eions and follow w out our policy of always giving our patrons the lowest aff prices possible ff the J C penney co with department stares 01 located in 27 states has AT A DOUS yuwu LOSS reduced all selling prices to absolute bed ww rock twy based on actual 7 osy replacement values our error www purchasing power plus our azy policy of bwy large volume and sv small w profits av makes it possible for af us to regularly undersell all one store competitors was we never indulge faw in sensational 7 sa special ff aa sales or sensational sale we never exaggerate we alwag 9 a mean just w what v we y say this is not a spasmodic sale ff the aff prices quoted in faw our advertisement in this MW issue falvy and faw those vy you will f ind marked in plain figures on the goods w idour store aw are our replacement prices the bivy lowest sr prices it Is pos aff sible 7 to put on the kind of dise r you want to buy iff bwy every article will remain cwik as cw iw priced until sold or forced by market conditions to change you hr can safely af bank a on this come to our store and be pre v pared safiy to save money J C PENNEY CO |