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Show B-4 Wed/Thurs/Fri, December 9-11, 2020 The Park Record PUZZLE ANSWERS FROM PAGE B-3 ESTATE SALE TANZI PROPST/PARK RECORD THE COLONY Lara Azria-Reucassel, Crown & Brim’s operations and finance director, examines one of the artisan felt hats handcrafted by her business partner and store founder Sarah Kjorstad. WEDNESDAY THURSDAY FRIDAY SATURDAY DECEMBER 9, 10, 11, 12 9AM-3PM ICONIC $9 MILLION DOLLAR MOUNTAIN LUXURY 16,000 SQ FT HOME ESTATE SALE FEATURING AN OVERWHELMING SELECTION OF AN ECLECTIC MIX OF EXQUISITE EUROPEAN ANTIQUES, ORIGINAL ART, RESTORATION HARDWARE FURNITURE, UNIQUE HOME DECOR AND LOTS MORE!!! YOU DON’T WANT TO MISS THIS ONE!!! GATED COMMUNITY- YOU WILL NEED TO DRIVE TO GUARD HOUSE, GIVE YOUR NAME (POSSIBLY SHOW ID) AND INFORM THEM YOU ARE ATTENDING THE ESTATE SALE. For photos go to www.facebook.com/LegacyEstateSale MASK AND SOCIAL DISTANCING REQUIRED. DUE TO COVID GUIDELINES, LIMITED ENTRANCE WITH POSSIBLE WAIT TIME. Presented by Legacy Estate Sales, LLC. / Ron Dubberly, Proprietor Certified Appraiser. Call us today for a free consultation: 801.326.9961 YOUR COMMUNITY Submit event recaps, photos and news about local clubs/groups/nonprofits to arts@parkrecord.com You set the scene Continued from B-1 Custom hat store now open thermore, Kjorstad found that Azria-Reucassel has a background in business, and her family is involved in the international fashion world. “I love working with numbers and finance, but I also have a good eye for design,” Azria-Reucassel said. “When I watched Sarah create her hats, I noticed right away that she knew what she was doing. The felt is worked in a great manner so it doesn’t just look like a western hat that you will wear on a ranch. Sarah hand-stitches the designs on the side of the hat, and you can easily wear them in the city with a gown or silk dresses.” The two first met in June and began working together in July, and that’s when Azria-Reucassel, a Park City resident, found a vacant shop location on Main Street. “One day, I was walking up and down Main Street, and saw a space that was similar to what Sarah has in Jackson Hole,” she said. “It’s a huge space on the second floor across from China Bridge, and it is filled with a lot of natural light.” After securing the lease, Azria-Reucassel and Kjorstad began painting and remodeling the 1,000-square-foot Continued from B-3 BRAND PC opens Friday Among those returning to BRAND PC is House 48, founded by Graham and Ethan Reyn- TANZI PROPST/PARK RECORD Crown & Brim hat maker Sarah Kjorstad hand-stitches designs on the side of each hat she crafts. space for retail. “Sarah and her assistants also worked hard to create inventory,” Azria-Reucassel said. “Since we don’t have a production studio in Park City, we wanted to make sure we had enough inventory for customers to come in and choose their sizes, and see the different styles and forms they could have.” In addition to its regular hours, 11 a.m. to 5 p.m. Mondays through Saturdays, the store is available by appointment by calling or texting 435640-6155. “If there is a group that would like to come in after hours for a fitting, shopping and design session, we offer that as well,” Azria-Reucassel said. At the moment, the shop carries all the Crown & Brim hats, and the plan is to start selling bandanas that have been created by Kjorstad, according to Azria-Reucassel. “We want to expand into a whole look and lifestyle of Western mountain chic and will expand into belts and scarves and denim accessories,” she said. Expanding Crown & Brim to Park City also spurred Kjorstad and Azria-Reucassel to change the store’s name. “When I first named my company, I didn’t think it would spread as widely as it had,” Kjorstad said. “So I looked at names that wouldn’t conflict with anyone else in Wyoming, but as it grew and Lara came on board, we talked about creating a brand.” Kjorstad decided on JW Bennett, which is an expression of her life, family and heritage of growing up on a Wyoming ranch. “J and W come from the first initials in my parents’ names, and Bennett is my grandmother’s maiden name and my dad’s middle name,” she said. “We have a brand for cattle on the ranch that is an upside-down JW. So, I decided on this because I wanted to show honor to them and the person I’ve become business wise and creatively.” olds, who have been designing and selling artisan jewelry in the Park City area since 2005. The brothers have been working on new ideas that include a 14-karat gold and precious stone collection, Graham said. “We use an array of diamonds, cognac sapphires, amethysts and different gemstones,” he said. Ethan, on the other hand, has ventured into designing men’s silver jewelry. “I’ve been working on and just released a men’s ring col- lection,” he said. “It’s been cool branching into men’s jewelry, because we traditionally have been only making women’s stuff.” The Reynolds started House 48 in 2005, when Graham was 11 and Ethan was 8. “We have always been design and art oriented, and one day we wanted to try to start this jewelry thing out and make something for our mom,” Graham said. The siblings, lacking funds to open a studio, began creating jewelry in their home. “We dedicated a room in our home, and the 48 in our name is pulled from our address,” he said. “We’re still working out of the room today, and each year we add a new tool or technique to what we’re doing.” The two got their big break when Park Silly Sunday Market debuted the summer of 2006. “They had a great setup for young and emerging artists, and that’s how we started,” Graham said. “We now sell through a few retailers on Main Street, Instagram and our website.” The Arts Council of Park City and Summit County started BRAND PC as an experimental pop-up shop after receiving feedback from local creative entrepreneurs, Scudder said. “They were people who made apparel, jewelry and skin-care products who didn’t have a consistent outlet to sell their product,” she said. “So BRAND PC was formed in reaction to that to provide a platform to affordably have this avenue to sell their goods in Park City.” That mission is more important today because of the toll the coronavirus pandemic has had on local businesses, Scudder said. “Shopping local is more important this year because small businesses have been incredibly hit hard this year due the pandemic,” she said. When our community thrives, we all prosper. Prosperity is about so much more than money. It’s about living well in a community that is healthy and stable. At Morgan Stanley, we feel fortunate to live in a place that is supported by so many worthy service organizations. Their good deeds make everyone’s life richer. L-R: Kelli, Richard, Aaron © 2020 Morgan Stanley Smith Barney LLC. Member SIPC. SUP031 CRC 2639259 08/19 The Potashner Group at Morgan Stanley Richard Potashner Senior Vice President Financial Advisor richard.potashner@morganstanley.com Aaron Rokeach Financial Advisor aaron.rokeach@morganstanley.com Kelli Brown Senior Registered Client Associate kelli.brown@morganstanley.com 60 East South Temple, 20th Floor Salt Lake City, UT 84111 801-322-7683 • 800-733-9036 advisor.morganstanley.com/ the-potashner-group |