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Show Wed/Thurs/Fri, February 12-14, 2020 A-5 The Park Record Obituary John Donald Chasel November 8, 1928 – February 4, 2020 John Donald Chasel He owned the Roosevelt theaters and started Quinex Energy Corporation with four others. He also owned a water disposal business and an elk farm. John was also very active in his community. He served as President of the Kiwanis Club, President of the UBIC, and President of the Roosevelt Chamber of Commerce. John had a great love for the outdoors and was an avid hunter and fisherman spending many memorable outings with his family and friends. He also enjoyed snow skiing and hit the slopes frequently until he was 88 years old. Another activity John en- joyed was dancing. He loved the fox trot, square dancing and could dance a mean western swing. Above all, John loved his family. He was a loving and supportive father, grandfather and great grandfather. No words can express how deeply he will be missed. John married Renee’ Stewart and together they raised six children, to whom he taught much through his example of hard work, strength, goodness and patience. Later he married Jodie Merlene Johnson. John is survived by his wife Jodie Merlene Chasel, Park City; Resorts seek younger skiers Idaho ski areas are luring millennials to the slopes JERRY PAINTER Post Register IDAHO FALLS, Idaho (AP) — People get old, even die. That holds true for skiers. You may have heard that old skiers never die, they just go downhill. That age thing is catching up with baby boomer skiers who statistically are often the bread and butter of ski resort clientele. The demographic is aging out of the ski hill, and the younger generation is taking up the slack in different ways, the Post Register reports. Age 53 and older folk log more skier days on the slopes in North America than other demographics. Jim Powell, former vice president of marketing for the Park City Chamber/Bureau in Utah, recently told The Park Record that it takes two millennials (age 20 to 36) to equal the spending of one baby boomer at ski resorts. Not to say that ski resorts are hurting for clientele, it’s that the demographics are shifting to a more affluent group. But some Idaho ski resorts are bucking the trend with innovative marketing and strategies geared toward hooking people in their youth, this is particularly true at the state’s smaller community resorts. “It’s not a trend that I’m unfamiliar with,” said Tony Harrison, publicist for Idaho Ski Areas Association. “One of the things that a number of mountains in Idaho and nationwide are doing to appeal to the (millennial) audience is to create a young adult pass product. For Bogus Basin, the pass is $349 versus $549 for an adult pass. So a huge difference there.” Don’t condemn millennials too harshly. They’ve got student loans, wedding plans, babies, first homes, new careers, new cars, Netflix and video games to distract them from the ski slopes. The first thing skiing millennials in eastern Idaho mention is cost as a deterrent when it comes to skiing and snowboarding. “Money is a big factor why millennials aren’t going to ski resorts,” said Katy Shilling, 24, of Idaho Falls and a master’s graduate from Arizona State University. “They’re freakin’ expensive. I go skiing at least three times a month and money is definitely a factor. I don’t have $50 every weekend to go, and that would be considered cheap.” “Cost and time are huge. It’s more expensive than ever,” said Jacob Howell, 26, an Idaho Falls carpenter who loves to ski. Susan Saad, director of community and customer relations at Bogus Basin Mountain Recreation Area, said her ski resort saw the problem emerging and hired the experts — they put millennials to work to hack the challenge. “We just promoted our marketing manager to marketing director this week,” Saad said. “He is 25 and has done a remarkable job reaching out to that particular demographic.” Bogus Basin reached out to the younger crowd using a “relentless social media push” working to make people feel they are part of what’s going on at the resort. Saad said a few years ago, Bogus Basin approached a Boise State University marketing class and gave it the challenge of marketing the ski resort to college students and similarly aged people. “We did not at that time have many college-age students on the mountain,” she said, despite the resort being only an hour from 20,000 students. One thing Bogus Basin created was new discounted season passes aimed at students. Smaller, community ski resorts also have found continued success with tapping into area schools. The trick is to hook kids on outdoor snow activities before video games turn them into wintertime couch potatoes. “One of the factors that we think makes a difference is younger people get involved in school programs during their youth, and get skiing and outdoor winter activities in their blood, and it stays with them,” said Dave Stoddard co-owner of Kelly Canyon Ski Resort. Pebble Creek Ski Area south of Pocatello has been doing its school program for 30 years. “There’s even, at this point, where we have a couple of generations of kids whose parents came through the school program and their kids come to the school program,” said Dana Kmetz, guest services director at Pebble Creek. “We do see them returning.” With big destination ski resorts such as Sun Valley or Jackson Hole Ski Resort continuing to raise prices and give millennials second thoughts, Kmetz and Stoddard see more people coming back to smaller hills. “The tier 1 destination resorts like Park City, Jackson Hole or Sun Valley can be more than four times as much as our prices,” Stoddard said. “People look at those prices and say, ‘Maybe I’ll ski locally.’” Stoddard said for the most part his resort hasn’t noticed fewer millennials skiing. “We see their numbers, and they’ve been pretty good for the last several years,” he said. “It’s often more dependent on the snow we get.” his children, Kathy (Wayne) Boydstun, Layton; Jerry Chasel (Mark Sikes) Santa Fe, NM; MaryAnne Chasel, Orem; Doug (Melissa) Chasel, Layton; and Cindy Chasel, Provo; 12 grandchildren, 16 great-grandchildren with three on the way; and other step children, step grandchildren and great-grandchildren. He was preceded in death by his oldest son John Stewart Chasel, sisters Rose Rogers and Alice iorge, brother Frank Chasel, father Jerry Chasel and mother Mary Yack Chasel. Funeral services will be held at The Homestead Resort, 700 Homestead Dr., Midway, Utah, at noon on Monday, Feb. 17, 2020. A viewing will be held prior to the services from 10 – 11:30 a.m. Interment will be at the Park City Cemetery. Friends and family may visit our online guestbook and share a memory of John at www.probstfamilyfunerals.com. Flowers Valentine FOR YOUR Flower Barn at Park City Nursery Pre-order Now & Schedule Delivery Call us: 435-649-1363 Order online: www.parkcitynursery.com 2020 Our beloved and cherished father, grandfather, and great grandfather John Donald Chasel, age 91, passed away peacefully Tuesday morning Feb. 4, 2020. John was born on a ranch in Neola, Utah, to Jerry Chasel and Mary Yack Chasel, who immigrated from the “old county, old Yugoslavia” – Slovenia today – and was proud of his Eastern European heritage. But being a citizen of the United States of America was what he considered the greatest blessing of his life. John was loved by many and will always be remembered for his kind, gentle nature and goodness of heart. He was a generous man who quietly helped many in their time of need. Growing up on the ranch John learned to work very hard at a young age, which he continued throughout his life. He rose from humble beginnings and through years of hard work was able to build a successful life for him and his family. After honorably serving in the army during the Korean War he went on to become a successful entrepreneur and businessman. He had a cattle ranch, owned and operated a Sinclair franchise and other service stations, and convenience stores. FINALS Top scorers in qualifiers will compete in The Park Record Bee on March 10, 2020. Winner of The Park Record Bee will compete in the Scripps National Bee in May 2020. FINALS WILL BE MARCH 10, 2020 AT THE EGPYTIAN THEATRE. 328 Main St, Park City Join us to support our schools and our students! 2nd and 3rd graders start at 4pm 4th-8th graders start at 6pm The UPS Store Park City, Utah New Construction with Spectacular Views 2449 E. La Sal Peak Drive 4 bed/4 bath | 5,284 sq. ft. $2,895,000 | MLS 11801507 • Abundant natural light and large windows with stunning views • Large outdoor living area with hottub, fire-pit and built-in BBQ • Bold floor-to-ceiling limestone fireplace in expansive living area • Built by Red Ledges Homebuilding Red Ledges is a private, four season mountain community located in the beautiful Heber Valley, only 15 minutes from Deer Valley Resort, offering golf, tennis, equestrian, swimming, dining, and a robust schedule of member activities. Sales office open daily. RedLedges.com © 2020 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. 435.657.4090 Homes from $775K to $6M Homesites from $175K to $1M |