Show largest per cent of them read newspapers ci c i the women s advertising club of los angeles california has recent ly issued a little booklet setting forth f or th the results ota questionnaire zo adu aji club to determine clete irmine the attitude of women generally to t ward advertising in its various forms of appeal it is shown that per advertising leads all other forma forms in its interest tor for women by a sub tant lal margin eighty three per cent of the women interrogated read newspaper advertisements regularly regu larli 8 per cent read it occasionally 3 per der cent are non committal and 6 per cent do not read it at all some curious facts are shown in this investigation seventy five per cent of the women interrogated read advertisements but bu tonly only street car 7 ad 4 t aa r a ad verti influence them more than other forms of advertising while 36 per cent state that news 1 paper advertising interests them most fifty four per cent read bill board advertisements while about 4 per cent confess that these adver ti appeal to them much more strongly than other advertis ing so the story runs as to all lines of advertising specified Nf agazine advertising Is read by bya 92 per cent of the women listed but Is preferred to other forms of advertising by 22 per er cent as seventy eve n t y three thre e per c e at press in advertising gen brally while 78 per cent find that sometimes merchandise Is not as represented in the advertisements only 35 per cent express confidence in comparative prices in advertise ments while 60 per cent prefer mere statements of facts and prices the fact that stands wit mt lit in this investigation Is that but six out of every hundred women admit that they do not read newspaper adver using at all it may be sate safe to aa as sume that this small proportion ot of women do not read the news either with any regularity l tare v w c tl boutot of touch wIth the world in which they live they con statute almost a negligible factor in the plans of an advertiser to reach alt the people rf i afef fc |