Show VINT vr VP rw I 1 lt j T 47 law wiy wy oo 00 TELL 5 W fi T 5 MR in 9 AF 12 ARE an i 91 nha f B 0 opportunity PF bortul il tr r E ever ver of offered fere d in I 1 n 50 FIFTY golden rule stores opened han ai 1 d dising ai 0 0 I 1 ag IL in I 1 juab j U a b C county in 1917 LL FOURTH WE ELIMINATE ALL SUCH UCH AS CHARGE ACCOUNTS BOOK EXPENSIVE FIXTURES AND SALES l THAT THE FIRST PRICE AND TO REASON THAT WE CAN WAY TORE MERCHANT AND CHASE THE FIELDS OF COURSE IT DOES GROWTH IN THE PAST SEVEN YEARS HIS FACT WE ARE NOW BUYING FOR FATES ATES AS EARLY AS LAST JULY IN NEW YORK anticipated i IONS go pei peroxide oxide race cream 10 be common pins bonnie scott baass be ac common plug pins full count 3 for be c and be pencil erasers Fra sers each ic be penholders ac lead pencils copying ac be lead pencils Pe nells 3 2 for cc ac 4 lead pencils screw crew rubber up tip ic and go y pins duplex ac md and g sac ac boodt iloda and ees ac joe 2 in I 1 shoe polish 8 and needles package 4 ac dress shields elds omo and joc shinola he me and be envelopes package i ac ic ric rac rae braid 0 beads for 4 ac kerel braid ac tatting shuttle sc and so oc c stay binding black and white 3 for ac ac wilfoot dil foot csc size be arm bands and go paria paris gat gaiters jac large pencil tablet be igo 11 windsor ties all colors rc chialdi childrens Chil diens en s belts black and zed ac Son Sou tache braid 10 ac pacifier be and so pen point ic lc aa children s hose ilose Sup supporters portet eis s ac childrens velvet grip supporters aadson Vi Ison shoulder hose supporters O 0 ac ac middy laces be igo thread J P coats av 4 t igo 10 thread embr idely thread 2 skeins foi fot be Cortice ill silk sinead all colors 80 la a blanche race powder agg Cuti cura soap bioc ag snaps black and ahito be aa hump hairpins ae and be and 10 nbc size aaa perfume 10 csc and agg J P coats crochet cotton ac 4 cork insoles be og R 31 C crochet cotton igo gg talcum powder pois der curling irons oc and go ac 4 crochet hooks be be BIG ON LITTLE THINGS H t H i H frh t 4 ribbons xa ve e have a lai laige ge assortment of ribbons for dour our selection these include 0 0 o satin and silk taffeta in plain 14 moire and flowered the flowered lo 10 12 only in 80 and ISO pei pet aid 31 baby ribbon all cobots ard ic lc no 1 and I 1 N about 3 inch wide satin at t so NO 2 and 2 g about 3 8 inch wide satin at 3 Ys c taffeta same as above no 0 o 3 about 58 G 5 8 inch wide satin be 1 it taffeta ac 0 no o R 5 1 7 8 inch vi wide ide satin ac taffeta be J no 7 12 inch wide oc taffeta ac no 0 9 1 58 8 in n wide satin lie ile taffeta oc do no 12 1 7 8 in ii wide ide satin abc taffeta it no 16 G 2 3 8 in wide ide satin taffeta lie d buc no 12 t 2 B 5 8 lit 1 ulde ide satin loc taffeta fcc 1 IN no 0 ja 10 a 3 1 8 in wide satin taffeta 11 t 5 e no N 0 CO JO 3 13 1 3 in in wide ide katin taffeta e 0 IN no 0 80 4 in v wide ide batin satin abe taffeta ile no a 4 3 5 in satin taffeta I 1 c 1 no 4 7 8 in alain ua taffeta ac and no 10 4 7 8 in flon eted and stripe no A 0 in flo flowered and stilie igo no 6 in flociel and stripe PC A ajla SJ lA e ae A 9 9 at fc 9 THIS CONDITION IN FACT THEY KNEW IT WAS COMING BEING TIPPED OFF YOU MIGHT SAY BY THE manufacturers THEY LOST NO TIME IN contracting FOR SEVERAL MILLION DOLLARS WORTH OF merchandise TO COVER OUR WANTS FOR LAST FALL AND THIS SPRING AND WE CAN SHOW YOU WHERE WE STILL HAVE GOODS DUE US ON THESE CONTRACTS DONT YOU SEE MR CUSTOMER HOW AND WHY WE CAN GIVE YOU THESE PRICES YOU CAN DO THE SAME THING WITH THIS STORE THAT WE HAVE DONE WITH THE manufacturers YOU CAN anticipate YOUR WANTS AHEAD BUY NOW BUY PLENTY EVEN IF YOU HAVE TO BORROW THE MONEY TO DO IT WITH YOU MAKE MONEY overalls men alen a 0 detail ei ails D de e I 1 best grade with bib 1 10 mens jumpers Juia indigo de best grade 1 10 BO s 01 Otei ei all alls s same gi fiade ade as men a and coc 4 FA 4 M i H M 0 men s dress sh shirts arts men 9 shit ta ts made of good percale binh ham hain and madras with collais 49 8 and A new splendid assortment of band shirts made of percale and madias in tasty stripes and 1 l 40 these shirts cannot be duplicated for the price 4 I 1 I 1 4 men s khaki pants coats pants made with mith cuffs belt straps heavy ducle duck pockets and they fit 1 23 1 49 and at 88 coats made of army khaki four large pockets thea the match our pants 2 98 sepal ate pants priced at 1 49 1 l 09 91 08 2 0 5 and up to 3 98 P mah M W ali rugs rugs if there are any homes in without new rugs this season it is not our fault the J C penney company contrael ted for thousands of rugs last year before the tremendous advances in rugs went into ef feet we are still selling 9 by 12 bugs rugs at 22 50 24 75 32 50 37 50 11 ft A 3 in by 12 Axin inister bugs rugs at 32 50 35 00 39 50 6 b 9 axminster rugs at 1850 smaller rugs to 3 49 if ou intend to buy a rug next fall pick ours out now pa ten pel pei cent down and ten per cent per month we will hold it for ou eureka Popo razed utah iu iIi BY DOING SO BECAUSE AS SURE AS THERE IS A TOMORROW YOU WILL NOT BE ABLE TO GET THIS merchandise AGAIN FOR SEVERAL YEARS AT LEAST AT THESE PRICES AND furthermore YOU HAVE GOT TO ACT QUICK FOR WHEN THE STOCK IS CLEANED UP YOU WILL HAVE TO PAY AT LEAST 50 PER CENT MORE FOR THE SAME GOODS AND PERHAPS OF A POORER QUALITY WE HAVE DONE OUR BEST MR CUSTOMER TO PROTECT YOU AGAINST HIGH PRICES WE HAVE LAID THE ABSOLUTE FACTS BEFORE YOU WHICH WE DEFY ANYONE TO DISPUTE AND IF YOU DONT TAKE ADVANTAGE OF IT YOURE LOSER afi ALL READ ON ig men s clothing our MENS CLOTHING is made especially foi the J C penney company Com piny and only those lines that will stand the most rigid of tests are bought to bear the J C penney company name mens alens and youths cassimere Casi merc mixtures 6 90 and 7 90 mma and youths blue serge mixed worsteds and cassi in neat patterns men mens Is wool suits blues gray and mixtures 12 50 14 75 16 50 18 50 19 50 vf to g 6 i dress shoes for men gun metal lace or button welta welts 3 SO gun metal english toe lace or button at 4 93 88 gun gan metal good ear welts snappy st leg 4 88 bench made english toe bench made combination colors ahng ush lish toe too latest 5 90 and 8 90 ih wf A 0 F work shirts blue and gray chambray shirt shirts 7 oz Cham chambray brav work shirts I 1 kahu ca I 1 id A mork ork shit ts reinforced Keln forced triple stitched shirts 1 work gloves medium weight camas canvas globes gloves white knit wrists 3 for sac cleav weight eight canvas globes gloves a pair 10 bronn bt onn tersey jersey gloves palf pair 10 hog ilog hide ilide globes gloves 4 ther gloves I 1 in both burits and gaunt let made of perfect skins 1 25 1 49 1 98 41 4 0 4 1 lace curtains A splendid new neu assortment of I 1 lace ace curtains with dainty border dc de signs they come in white and ecru pi ice lee per pair 1215 2 1 19 1 09 69 1 08 to 3 80 50 M M M iam cutlery A e carry a con complete line of pocket knives and shears inies with horn walnut and pearl handles priced from front to 1 08 shears in lit all elyes sizes from to 44 44 W you can always do better at the golden rule store men 9 s hats 11 marathon is our own brand they are 3 made for us bygone of the best manufacturers u i in the united states 11 4 WE CAN SAVE YOU MONEY ON HATS felt hats in black brown modes green 3 and tan in all the latest shapes pi ices 1 1980 2 50 and 2 98 a WHY FAY PAY MORE I 1 men s and boys underwear mens men s ribbed shirts and drawers each csc men s spring needle union suits closed clouch suit men alen s Cli chalmer almer a s knit union suits at men alen 8 mercerized lisle union suits at 1 09 to 1 98 mens men s union suits men s long sleeve ankle length union suits at boys short sleeve knee lengst union suite suits at knIt union suits boys hats and caps felt and cloth hats all an the new styles at and 1 2 boys knickerbocker suits ue me now have a splendid acs to choose from made in the new coul combination norfolk and pinch back style stile priced at 1 98 2 98 93 3 98 4 98 and 5 90 lou iou should see before buying bise chere here boys rants pants and 49 11 M l 4 fr MM M M lm 2 men s neckties light and duk d uk patterns in the tery best quality of silks i priced at open end tubular shapes reada read tied boa all silk H men s sox men alen s A oi k sox black tan and gray men alen 9 hea 3 rockford SOY 3 for men mens s dic dies s SOY sox black or gray men ilen s kibre silk ox 01 lisle black sox men alen s silk sox so blat black or fancies trunks dependable trunks lightly tightly priced at 3 98 4 98 5 00 0 43 90 12 5 50 15 a t duj ui men s work shoes jj the dependable kind men alen s moleskin Mu leskin outing shoo 1 08 I 1 j men alen s call calf outing shoe 2 23 39 I 1 y mens calf clucher blucher tan and black 2 2 39 men alen s heavy and semi va work ork slice shoe 1 I as men alen a heavy pliable calf uppers oak I 1 sole at 93 3 10 men alen 9 heavy and medium weights iv eight men a v welts alts and standard screw i men alen s goodyear welts oak soles black L or tan at men alen s full stock calf upper full double oak solo sole these shoes will win resist j bail aid acid and men 9 genuine paris leal seal calf upper f beet oak sole 93 11 LA 1 41 4 1 1 boys youth s shoes she little gent a 8 shoes in lace or button J for diess wear vicar and heavy pliable 3 calf skins for haid wear 1 1 sizes 0 9 to 13 9 1 08 3 2 25 3 2 19 1 buths sizes 1 to 2 at a 1 1 OS 2 25 2 40 49 2 00 2 8 L no BOS S sizes 1 jj to 6 at E I 1 1 08 2 23 25 2 2 49 2 75 2 OS 93 E 10 GET THE BENEFIT 01 E PRICES IOU OV MUST ACT NOW NOU S i hsi E i j suit cases I 1 Each 2140 sa 1 and up to 8 BO 1 H H H 0 t F H M i ha F i 0 0 fa ta turkish towels t i one of the many items which the J O 0 J COMPANI buy by lie the thousand 3 dozen v J hath bath towels 2010 each 12 bleached turkish bowels 2040 pair ac w 1 bleached turkish towels pair 30 3 bleached Blea clied turkish towels 2148 ex s 1 tra large excellent babli towel each 4 j fancy rancy turkish towels fancy plaid f I 1 patterns each ascend i crashes and linen by yard 7 10 lluc ond 23 S f |