Show lOx HEKALD-BEPUBLICAN THE OPPORTUNITY ANDOPTIMISM’ TO LAKE NEW SEVENTEEN AUTOS LICENSED DURING STARTS MONEY SALT MOVING Seventeengasoline - of autos the license Laundry 431 S licensed were CAR SUNDAY OCTOBER 4 1914 IS ' WEEK last week at the office follows: UTAH I ARE numbers being as Sixth East state CITY OAKLAND of the O MODEL secretary — Embodies Every - Merit MODERNNESS V " Practical Improvement Wins i ‘ 1 I -Troy - ord ‘ ‘ - : --Studebaker IS - £ - LIT " Evenjone ivho knows anything about the oil industry knmvs how hard it is to establish a paying business in the face of the most powerful opposition 'world i flSiaa ? roadster and Convenience 8 6013— J H Bailey 163 N State Woods phaeton in-the AVitha!' Substantiality G 2556 Third East C-H touring Ktfc £ Corporation Well 6014 — GeorgeD Woods ord touring 6015— Ryan Brigham City With scores of small competitor's andsome i E very large Pleased With Results of 6016 — Arthur Peck 168 Albert street 31 touring The motor of the 1915 Oakland is a business has doubled and reC we have built up a 6017 — P Peterson Garland Studebaker touring marvelof ones— design engineering Without Unique Advertisement ? doubled— and now reaches into many states and even crosses 6018 — rost Brothers Grouse Creek Michigan aor°moroernow increasingweightor Vi 6019— Smith & Brown Provo Buick touring its refinementsenable it to run at a national boundaries— because Culco Oils have peculiar merit XuseccLpjoENneas: 6020 — Horace Whitmore 1163 Emerson avenue Wolf touring speed of 2500 to 2600 revolutions a minute one advertisement That newspaper with a ue 6021 — E II Trullinger 223 Ninth street Ogden ord touring proportionateIncrease in uiu can inspire national confidence bring The cylinders measure Union depot Ogden Willys truck power34x5developed — American Auto & Transfer Co money into circulationand make work 6022 inches giving a bore stroke Reo Wall Kamas touring for men’s hands and brains to do has 6023— JJames —Haynes touring ratio foundto be most efficient in light A 1255 Park Way drive 1' been fully by tho recent campaign 6024 Kearns OUR GLASS car practice The valves are made of proven — street' Ogdenv ord touring of the Studebaker corporation6025 — W A Budlong 638 Twenty-seventh tungsten steel alloy with increased Our 40 years of hohDEPARTMENT In Vice President D The gasoline ays Benson 6026— Liberty Hotel 211 S Second West Thomas lyer touring diametersand increased lift the resuts of the recent is growing reviewing Reo ifth tearing feed is of a new ‘ft 6027 — P C Scorup Salina the system eliminating every day and or able dealings with advertisement “Opportunity the old pressure o Studebakerplaced in a 6028 — T' C Jackson ountain Green ord touring systemand securing Complete stock competent which large list of constant flow to the carburetor w metropolitanpublications the trade: makes ’Ou: o all over the country either of hills or the amount I glaziers reasonable regardless in was unique are unceasingin their activities sales and advertising for the RegalMotor This advertisement elements of fuel in the' tank The control is of that it did not even mention the and it is idle to talk of Car of Detroit P guarantee equivalent prices and permanent R the most the driver sits company type alluded In only roads any more than to motor car and speak of a Henderson" has been in chargedof the at the left improved with the control' rods at his house fence railroad tie an Incidental corporation a or a as Regal business in leaving free entrance to the front to a prompt service have o way to antheappeal Canada as vice president1 right from bond to Page “The public itself Its text was permanent” says Mr with supervisionover sales and seat either side"' roads today by reason of the for the Canadian RegalMotors made us popular Try a reviewof constructive advertising The'1915 Oakland is "designed with a traffic conditions and an analysis of America’s destructive Ltd at Berlin Ont gravity costly in remarkably low center isof noto obligation to the world in the present are more construction has gained an us Charles P Henderson lessened and this is continuallyincreasing with of war in Europe that the the en viable reputation as a sales manager This low body e conditions and constructiontogether advancein is the prices of labor frankly admitted in the motor car industry The Mr Benson material tne elimination or useless weight It criminallywasteful effect of the advertisementsurpassed strides made by the Cole company wnii greatly reduces 'the ITS AT wear and on AIR therefore to invest large sums of public THE highest hopes of the calls for the biggest in the the Studebaker men tires in building the highways 'money industry It has one of mod-ern the of the official tire organization by traffic unless the investment themost By application factory plants in the country and table by the motor department is by adequatemaintenance originated Newspapers Respond conserved o the increase of its selling agencies of Leslie’s it is that the I such adequatemaintenance found from the Without response came Six carry "The first themselves” road costing from throughout the United States Canada new Oakland our and said he "The a anywhere 443 newspapers $5000 to $15000 a mile and foreign countries calls for a larger and of respectively willing to go to ruin pounds weight fact that was may Studebaker in two thus involving organization of and on each cubic inch of tire a year or a experienced its thousandsof dollars in doing loss of men the past week in what is ordinarily spend ?ermanent considerable magni Within whereas considered of share their reports to the automobile trade good practice is a weightof 500 to toward a strengthening ude 600 it the Cole Motor pounds on each cubic inch of tire volume confidence found editors and that the papers was noted “When it is considered in hearty accord Car The life of tires on' the new Oakland publishers Hundreds on roads in the the appointment expenditure company announced selling 377 S West Temple Phene Wasatch 3200 O of them complimentedus and helped through United States is well over $200000000 of twenty-nine agencies should thus be at least 50 per'cent new editorial and news columns us annually the seriousness of the question ‘Outside of its of the greater than would-be the case if ordinary product one large' assets of the Cole drive home the truths we had emphasized is look to the is tire apparent organization equipment were used in the advertisement of officials interest in the dealer selling 1915 Oaklandis fitted with a one-man highway which its personal The top from prominent will be held during the fourth American the It really is “Then came telegramswith Cole product and the Cole a one-man top Road in It be put men They agreed us that congress which meets up or lowered by the owner mayalone Ga to devote driver the spirit shown In our advertisement on November from within the car itself so to road maintenance unsuccessfulthat know not tain that with regard corporal will make much attention to The new America to an Increasing Oakland is further equipped neither open MAN’ O can Industrial and that the accumulative moral effect ‘PROVERB with the Delco whetherit can be shown that by ’all the avenuestomoney new degree the commercial and system of starting and pleasure will go far nor block up the of their findings lighting The electric WEALTH wit and this favorite ruler of the world towards headlightsare reason Which of anguish Disease and legislatures and passages boards provided with a Cause has called forth a single convert with bringing county dimming still “Other manufacturers followed attachment continue to torture and a realization of the necessity for for city driving was of similar order Retail to ever made that even one man has enfeeble by luxury advertising a perhaps The roads refused to be rich when to be rich was talked it prompt and efficient action the new design half the grease by exasperated softness merchants caught the spiritlocal In or promoted With — should be classified and suitable maintenance TIRE GETS llt in his from the GOODYEAR cups have been done with The BY SAMUEI JOHNSON conviction the mind and bought space in their papers awaysupplied power to it has rarelv been in and of has been in all the greater organization money gravity gasoline feed is by happinessof a narrow fortune observed to As the love money that wealth contributes exend their audience to the importance much provided according auxiliary from of the passions that have or himself of wealth to an the ageg one disburthened the enlarge of vacuum discernment Used Politically or tne representative classes fifteen-gallon tank in system he had tried its inquietudes merely the quicken the rear The when capacity or elevate the imagination given great disturbanceto the levers rest on rockers that clean to enjoy the peace and leisure and was even reproduced roads” but "The foradvertisement questions the world there is no topic security of may by hiring flattery or which the conBUSY WITH HIS PEN brake of political purposes Ono ofwillthediscuss themselves requiring no oil All in all mean and unenviedstate laying diligence asleep is that relating to confirm error of general way conditions brightened gressTAvlslnn the new every practical more copiously treated by the ancient This doctrine itof hasthenot contempt or harden stupidity "In a the Oakland embodiesand nr laws AA rnmnlnt been able to list of man complete authors than the folly of the wealth though therefore the desire of wealth unemployed grew thA the road modern improvement convenience devoting When laws of all the avarice or smaller circulated more freely compilation of for the comfortand safety of both extinguish ambitionor suppress is takinghold of the heart let heart to the accumulationof riches us look money states will be available for the session that reluctance with which a driver and The 1915 Oakland and see how it operates from from our devoted to legislation and it is expected acquainted- with these man around “Aside messages passengers They who are his days in a state of inferiority is big passes those friends we have received car a roomy car a car whose industry and fortune upon has many letters that in outlining bases for revision Old-time authors need not be told how riches must least have Adages That Bring that thea motorist —to at from other tuslness optimists will be proud made the lower obtained it who maintenance will be given particular excite pity contemptor reproachwhenever condition When we find them less grating and spirit in Studebaker his friends to ride in wearisome with their own abundance recognize a attention they are with what kindred mentioned and has Home Truths Are Dressed contributedto pleasure idle without Several of them are kind the dangerof large the generalconsequently withoutand number of examples security of life by hindering ease in themselves their belief that a 4 is illustrated and how all impatient querulous enough to write by possessions that fraud and violence rapine and in and despised hated by such a spirit can Up New Style the of reason and or the BROTHERS eloquence company animated HENDERSON circumvention which must have been rest of mankind we shall STATISTICAL NEWS have powers been to soon be never build other than a high quality exhaustedin endeavors by an produced unbounded that if the real eradicate a desire which of So from a selfish point of of wants of our car seems toin have wealth arising from an eagerness unshaken condition satisfied there view the advertisement has 'paid out intrencheditself too strongly the remains convictionthat to be rich is to be littleto be are mind to be driven out and soughtwith solicitude or But this was a phase we had not hasn't quenchedthe philosopherpoet which perhaps happy War with REJOIN COLE PEOPLE had not lost its eagerness in its of the Goodyear Tire & REAL ESTATE TRANSERS power evenit over Wealth is nothingin itself It is not preparation Rubber those who but useful but of the to declaimed against poet when it deDarts from us: "Incidentallythe newspapers product Evans Benjamin company whose appearsin the Thomas w'ould have broken out its value is their ability section 36 township or country have demonstrated of Whitehouse found only in that which it The classified ads have and brought to Canadian house organ Goodyear the sage if it had been excited by to the whole south can purchase which jf we once more carry to In the midst of— west supposeIt you many opportunities very News range and and invigorated by the put to its best —use uy tliose that possess likely you have — of public any messageof importance reports Benjamin Whitehouse wife missednine-tenths American and he of its object LONG ABSENCE rumors alarms proper it not once to deserve them and to carry It more quickly and to RichardG section the through falling to read these ads Lambertsouth seems produced the following: effectively than other 36 Their arguments have been indeed or envy of a wise man It is cermore any me township reguiany ‘The Proverb Man” west et al 1 range dium” — is to Building ‘‘Kindness do and sav the kindest Equitable Home company things in the kindest to L Kirk lots 35 O Walter REPAIR ROADS IN way— lesson learned and 26 block Perkins’ Second you know the by Recall Necessitated Rapid alittle red weschoolhouse addition 10 long ago "where Parr and wife to Mrs we with many a halt and pause recited J C lots Increase in Sales of Well-Ifnown all those wise old saws that famous Phebe Smith and block airmount Springs men in their Idle times producedto pesUN ITED STATES COSTS 10 ter our youthful minds ‘A rollmg Jesse C Little to Salt Lake Car stone you know the rest ‘gathers lot block but no moss’ — no" idle jest we 38 plat B company 600 ouin of in ship of drifting United Realty company to Oscar YEARLY a mighty awaythrough lots 29 and 30 block IndianapolisInd Oct Octobersailing foreign PetersonJielghts — Onassociated about lands of 1 C P Henderson became subdivision 340 1 wresting treasure from foreign hands Adda"Union with the Cole Motor Car Wilson 'and husband to company as for the aged- and weak and helpless general of sales and advertising Wnorth Smith section 22 township manager but we’d elect for the rolling — Home R P west 500 IrZWrTi Henderson his brother stone ‘Early to bed range ah you sur also joined Cole as assistant to C Charles Adams and wife to P that written next is early to rise’ Government Expert Claims Henderson The Cole mise Harry J block Coleman lots 34 35 That health advertising and our share and 36 wealth South Boulevard under the direction of representative Homer would be in following this philosophy Maintenance Most Important McKee who of will handle it as is the text book used to teach Ezra T Williams and wife to a Chicago advertisingwe wha put that maxim out of reach and in— Ella W section of Good in Mackay actor Highways McKee remains Indianapolisour strange perversive agency way proceed to south west there will be no breakin the township and turn night Into day range L E and wife to William exploitation of the standardized These thought Sprague we were from Oliver lots 15 and 16 musty lines emanating small Cole high-browed minds where Snow’s subdivision 1500 was in all other road problems Charles P Henderson charge thought demons always lurked Lillian to J “Overtopping Heagren Harold of the distribution of Cole in its maintenance” motor cars that lots and block importanceis that of Page never Brown His brother also And worked for four years was yet how Perkins’ addition says Logan Waller true the old saws look Henderson clipped with C P C D of the United States office of formerly associated from the yellowing schoolboy’s Harding and wife to Emil in the promotion of Cole sales public roads and president of the American Look! To be but kind! Ah lot block 113 a DPlat Harding Lately C P association ‘‘The Henderson has achievedof virtue!' Hurt no one friend that's A Highway lest he 2500 vice president in agencies of traffic and the success as charge should hurt you To be persistent! William McLaughlin andlotwife There’s a card that wins for e’en the to Albert C Gartman block 26 plat A 15 veriest bard! To live with prudence! and wife to Uoyd A healthy mate clean of soul in Philip inegan wisdom great a Koontz lots 13 and 14 Grand guaranty ofof lengthened Haven subdivision years a sure preventive 592 sorry tears Harriet B to John B The in his lofty seat Cannon bearded sage block 48 plat B views the world from a safe retreat Burns lot The Realty Building to o’er errors that mere weeps makes block 138 and writes then bold for man E D Cruise lot company posterity’s Non-Skid plat A sake the proverb 1500 man as he spreads Realty Building to his Ink The company speaks more truly than most U LiulSe lot Dloclc 16 men think” plat D 10000 C Darwin Richardsonto Ellen of RENT O ROSES S Gabbott lot 17 block 10 AS The old old of plat A paying rent 2000 with a bouquetofcustom red roses for what Is Joseph A to Christina Anderson the Red knowndates as Rose estate in England Anderson lot block 109 CT M n I J H fl back to the year 1656 in 1 H which year a portion of- the freehold field was the conveyed to and MARRIAGE LICENSES governors of St Clave’s school leased to L-J fl l I rank W Buck Salt Lake and Pau’ trustees for the benefit of the poor of line isch Ogden the parish The lease was for a term Desla Bennion and Edna L Hall of fully 500 years at the yearly rent of Salt Lake a red rose at if payable midsummer Clifford W Dodge and Mattie Parsley lawfully This is the two Salt Lake demanded time that the :Rt hundred and fifty-eighth Ira W Nelson ork and American custom has been observed Ella Iona Ida Rockwood AHenry Thornock Bloomington and- Armeda Paris Ida Wallantine Ida L and Cora Mav Ran Milton Hansen dall Burley Ida Jensen Basalt Ida and Doyle Ruth Zimmerman Lyman Ida R and Nellie M Asael LemonSimmons Smith IdaHerbert C and Demick Magdalene Ida Huff Georgetown C Hall and Inez Wright Ben Samuel Ida nington P Dora Geprge and Palmer Taylor Ariz David Sprague Huntsville and Sarah M Mortenson Salt Lake and Martin Anderson Richmond has been the increase of will find Mary Scrowther Smithfield’ So rapid outgrowing our premises We Orson Merrill and Lucinda Payne it necessary very soon to secure larger eighteen business since its organization Colonia Dublan Mexico quarters solid We carry mahogany Breinholt and annie Canute Lewis months ago that tho Eldredge-Hatch furniture in all varieties Our lines of El Paso Y Tex urniture irst South company 29 East period furniture in solid Peter Jensen Trinidad-Colo and ‘street has outgrown the old style Circassianwalnut Stickley's Mahogany Annie C Jetmore Raton N- M the irestone Non-Skid fumed oak You get the extraordinary ire horse and delivery and has Lawrence JDean and Ida Davenport lines and a splendid and line wagon complete Red Mesa Colo Not only the extra volume of a truck for all of modern autodelivery medium grade goods have filled our TiresThat L Taylor and lorence S Dean stone value at only ordinary price Sts city and service SaveY Leo suburban display and storage space to overflowing ou Mesa Colo rubber but the judicious Red finest Little Giant truck has because they are made and marketed “This a The demand is Salt Lake growing so rapidly John Bakey and Money in the End Grace of one ton eldscher Ontario Ore though we can load that we will find it D placing of the rubber imperativeto C Cluft and by America’s Largest ExclusiveTire it more heavily’ says William Hoare enlarge our quarters Archibald jAriz very soon” Vernus Niel You know that the tire is the organizer and Puma irestone Saving and irestone of the firm Iloare had son manager Mr who been in the f of your car and you Joseph A Echols and Organization ‘‘The rapidity and cheapness of delivery foundation Puma Ariz business in this city' for twelve Ariz Safety— these are' the points about rances D H Barney and the up to dateness know that upon the merit of the are most years organized the Eldredge-Hatch and Albert Schrader Salt Lake Your dealer has irestones pleasing tire and the truck is a splendid urniture dependsthe principal cost of' which one and one-half Lydia Dahl Sandy irestone owners do most of — or company as it passes throughthe years ago He is assisted in the management running your car Alonzo Woodward and Ethel Wyatt advertisement the talking V can get them for you at once streets or stands before the store fJllCJ XAltji of the business by G & J "jSTohby Treads’’ are by ErnestA ? Edwin Peterson Hyrum and Norma "We not only have outgrown the Minns also with a long experiencein 11'0113’71116 Lushman irestone Tire & horse and Company wagon but we rapidly are the furniture line t NobbyTreacTTires BIRTHS 'America'sLargest Exclusive Tire and Rim Makers” Lake City Utah George Whiteman Holy Cross hos147 Slate St and Salt pital girl factory Ohio Home office and sold under tHeir regular D dealers rank Kennedy Holy Cross hosBranches everywhere are now Carriage Wagon and pital a warranty— perfect workmanship Gordon A- Robson Elizabeth place and material boy — BUT any adjustment basis of Automobile is on a John 751S Third Works East boyWilliam Myers R Miles 629 Henry O- Hamilton rear W '3 Third North boy" Vehicles built to order irst-class auto and carriage III painting ft ' spring work a specialty INCORPORATIONS ra Keeselguhr Products company i We Built Tne Herald-Republican News Wagon at Walker Bros Lake Capital $600000 in shares Bank Bertram Motor Supply of $1 Thea Schweitzer president Corner Co Cook George vice president L T Moore secretary and treasurer 1 Pieper and James Distributors Jack Blackford Managers Salt Lake Butte Boise Kid itting Tailored Corset of Salt Lake Capital $5000 incompany shares 1 '123 E ourth South of SI Wasatch 916 H Kidd president A George L Nelson vice president W Luce secretary DMDtl nilliWMWMH 6012— Jr I J I fv1- i ’ i ' J-E f ' ' - & -that fuel-consumption -touring t ’ - 1 y z : 1 3 o j -R ' : ' Optimism” -a ' I Studebaker ' ’ $ patriotism legislation exceptionally al-thoughroad -clearance advance MEET -tear demanded t THE but435 successful national aggregate I o CULMERS a n COMPANY conference Atlanta r 9 I enjoyment infirmity respect tranquillity d t invite oppressed £ luxurious ’ convinced Vj desired considered J in-the 2 1 $ opportunity No-Rim-Cut approximation ATER recently desire 2 1 -‘that’s 3 A -in 6 1 4 addition Investment ’ 5 -yet $200000000 3 6 5 I 1 1 L ir ’ -t IHl - - remains 5 a 2 2 1 continued 5 concocting-proverbs 4 5 2 director Points Which 5 destructive J Make 5 EXTEND fimtojie SERVICE DELIVERY 2 8 Jtzj 1 Star the ten-acre Tires 3 1 ’ I ’x S - ? if MURES -Hatch -D ' STUDY installed I capacity 1 l7 J s furniture i -Thatcher f - - ’ ’ V ' — -’J’' - 4 " s -Rubber I -Akron e-irl 1 lllj ' IjIjO irest©’ 2 - 5000 ' Axleand t ofalt ’ ‘ - - 4 Non-Skid " ’ ' E J ‘ Tires J and-treasurer I in i j T'V ' ‘ A I 55 ’ 4 — 7 3 4 WRin iJy J T 2 - 1hl- - A r |