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Show Frontier corner on commerce Fund Appeal Motion Opposed By Frontier hreot "M loredoon Told At Ad Meeting fl SCOTTSDALE. ARIZ. (L'PI) Advertising s biggest sin - boredom. coir.mited when the medium fails o reer t Ue vast changes that have taken place lr society, a leadirg advertising execuive sa.d Thundev. Scpren O Frankfurt, president of Young & Rjbicarn, also told the annual meeting of rre Association of National Adertisers (ANAi that adverting must be fresh, with it. and deon the real cidedly psvched-iworld of consumers.' if i is to perform effectively. leader. Another industry Fairfax M. Cone, director of Foote. Cone 4 B e 1 d i n g warned advertisers, however, that their search for the diverting should not lead to the ioke for its own sake or o exaggeration for its owti sake. It is just as had to make a joke out of advertising as it is to make a lie." Cone said The real trouble, he said, is that a virus is attacking the fundamental strength of advertising. which is iredimliy. and the name of the virus is exaggeration and it is t 6 Frankfurt told the advertisers that when you have bore- & Friday, December D Grant The Dr. Eugene E. Jennings of Michigan State University will be guest lecturer at the University of Utah executive development conference Monday. The conference is being sponsored by the U. Institute of Industrial Relations. of equipment, trains and merchandise moving over the railroad that previously took hours and sometimes days to obtain." said Edd H. Bailey. L.P. president. mu real-tim- e 78 recorded for U.P. computer. A computerized system for keeping track of freight cars has proven succes ful. according to Union Pacific Railroad officials. Guest Lecturer for Every Need is System Keeps Tabs On Rail Freight Cars art are reachirg avant-gard- e youth becau-- e youth is rebelling against boredom, ar.d admust pay heed, vertising Frankfurt said. Cone drew a bead on the avant-gard- e approach to advertising that leads to exaggeration of form. But whatever it Is that is exaggerated." Cone said, it is bad for advertising. INSURANCE 359-37- Car da4a ficing the other, he said. Movies, the record business, and business tlie music Company PL 12, 1969 In actuality, the Ager-viesupported Texas Internal ar.al by opposing Frortier Airline motion to have the award tc the Texas airline reeor.Mdered ar.d overturned. They did this by filing an answer to Frontier's bid for reconsideration. SOME CONCESSIONS Meanwhile. Fronrer officials said They had informed the Agencies that the airlir.e was willing to make some concessions and fly Utah passengers r.onstcp to Dallas and then on to Houston m spite of the new competition from Texas International provided Frontier can get entry into the Houston a.r-l.re- s While some may believe that advertising overestimates the importance of youth and it is prudent to remember which side of 30 the bread is buttered on. there are ways to go after one group without sacri going for you. you haven t got anything else, least of all persuasiveness. The arts have been quicker dom i. l than advertising to understand the r.ew public, particularly where youth is concerned. and youth makes up an unusually large part of our consumer group, Frankfurt said. ." Keber kv Tr.e Utah Agerc.e. noting that further delays in gerr.rg re-service to Sait Lake City from tre Soutnest sv'ould r.e: be courteratved." v..iv iled its support of ar. award to Texas International computer-cor- n m u n ications system known as COIN was recently demonstrated in Salt Lake City to a number of business and civic leaders. We now have at our fingertips information on the status acronym for Complee Opcratirg information, COIN kcps tab on the more than 60,000 cars on U.P. rails at any g.ven time as well as the moves of every train. The data is fed into the central computer at the Omaha, Neb., headquarters. An market. Regarding Frontiers bid for Houston, the Agencies filing said it takes no position at this time." FIVE YEARS Tne proceedings are all part of the Pacific Northwest Southwest Route Case." which has been before the CAB for five years now. The CAB recently awarded Texas International a route from New Orleans. Houston and San Antonio into Salt Lake City. The said the Agencies award to Texas International gives it unrestricted authority to serve Salt Lake Citys direct and growing needs to the Southwest that would otherwise, be left in a void and foresaken as connecting pool traffic over Denver. - and Norm tAP. WASHINGTON w.t. the Fi enter A.rkr.es has back-of lv senator 515 a millrn for .q.i'e.'..ed South Kir-a- Dakma, Mirm-- -. s, vyomirg, Colorado and Uta-The only seraior from thr. eight states not signing : o w 5 letter of endorsement Wallace F. Bennett. Secor D. Browne, chairman of Civil the Aeronauts Board, told the senators s knows the problem is a one ar.d the CAB will a. t upon it promptly. A CAB a.i spokesman oday the appeal is under consideration but gave no indication when it wculd be act'd . mice subsidy, government double uhr.t it now :ee:v o which operates :r the Midwest and Far W et. says n may have to .bardct service at numerous smaller western communities if it I'ont.nues to receive its present subsidy of 57.25 miller. a vo.ir Ftvr.t.or m.ur'.y er.-ou- It appeal to the Civil Aeronautics Board and to Sen. Warren G. Magruscn, chairman of the on. He sad Frontier cited it, narr-rie- r tion and tue fact that c at many points 0! ope-alow piercer density. r- -e Senate Commerce Committee, is endorsed by senators firm Firm Changes Name according to E. L. Swalberg, president. Directors are Carl W. Buehner. Donald D. Drake and William R. Young. K. Darrell Gmbaugh is manag- Absaraka Uranium, Inc., a Utah corporation, has acquired the properties and assets of Sunny Hill Mines, Inc., a Nevada corporation, and has adopted the name. Sunny Hill Males, Inc. Dean R. Steed has been elected secretary - treasurer. the firm's operations includxg a new mill near ing Calif. WAL Sets Extra Flights will provide an ad.pct:or-sdition'll 7.S0O seats. s Twenty five extra fhgh-were flown durirg the Thanksgiving weekend, will 23 scheduled to handle the Christmas rash between Dec. and another 20 for New Year's from Dec. 31 to Jan. 6. are More extra flights under consideration. A record LOS ANGELES " have been extra flights Air scheduled by Western holk Lines during the iday period from Nov. 26 to Jan. 6, the airline reported today. The previous record was 37 extra Rights during the like period in 1967-6Western said the 68 extra 6S 18-3- Livestock NEEDS FORECLOSED lb 2 9! 2? Aeek y sum- 3 r53 Chcce SALT LAKE N&rtTH Calling attention to the mary c Pcuce's Livestock A xton. Gxd 2a 50 lo 00 ChC'fe: om went o 75. ce 33 3 c? .rs '4 y. in S'er length of the proceeding al- USs b a"33 2 29 rC 32 40. cws :c I7 w j n yr.-26 Scwj Fetd?- - ccws on ready. the Agencies said that qiits 5C vscMea 5i bete'ete c'2r (6 X. during the interim the public fnr 21 edc Ltw' pc Scj:;3 ecO' aros needs of Utah for direct, s 9.5ft cy OMAHA Cat to cnoce siaug1 e ca'ves 100. s atCte' strers ano ' air service to the 26wet pe.s G000reeo;r am6 27 cows steaov to weakjoj s sieaoy; 735 Southwest has been fore- SauQer faao 5 14C 25. touchier steers choice bead. Cows steady steady, Cattle 50. choice ana p' b 27 with last ro closed, resulting in a stultifiee's25 b ber. atsaTce al 9'5 lb 78 00, cows utl,ty and ccn-e'Bulls seadv. 19 seadv to 75 cation of market development cattle btob-Peeoer ateers strenq instance Hogs 7 500. barrows and g 'ts betters 19 tb rttQViS bjber. He,t?r lover, Swt and communion of interest." calvesFeeder 50 or mere Feeder ccws 40 250 lower; 00 1b ?1 The filing was signed by b 9ber. 502; saugb4er lamos weak - 53 Sheep s C inner and cutter cows lower, slaughter ewes scarce, Vernon B. Romney. Utah At- 14 Cow cemmerctai sisugeter lamos cbcce sce io4s w 30 2C 00. and Utrity 22 14 bubs 19. 50. wood Siaunter lb 24 enu, 8'C3 prime, S. torney General, Robert 90 Good and choice veal caives 300-39 Choice lamps slaughter cattle Cboce fed steers 26 00. Campbell Jr., special assist- 77 Fed 4G28 3D. Good to low choice 25 ant attorney general, and Fed Hoi steers 24 50 Cbece ed low cbotce 20. Good t betters 27 Produce Jack L. Crellin, Salt Lake 2510 to 27 30 ;ceder steers Choice 8e to 925 pound City Attorney. CHICAGO produce: (Upll Wxed fleshy feeder site ca4 V ib crcceed 30 Cfee lb 29 950d and ctioce c Hc-- 1 OQ g on-lin- : 00- - 3 0 t- 7 7 5 Market 3 Goer4 steers 24 steer Coives 34 4 Insulated 4 MENS MENS ZIPPFJ5 BUCKIE RUBBER SHOES Fully lined. Work c Fully-I- weight upper and sole. A real bar gain at this low, Features Moccasin Toe Steel Shank Heavy deated Sole. lb steers Heiters-Cho- 1b ice 29 8C M yet lightweight. Brass zipper. Dressy styling. INVESTORS! 2 BUCKLE OVERSHOES OVER style. Heavy-duf- y feeoer HoJ 75. MENS LOW CUT DRESS OVERSHOES A 36 30 Feeder .Fleece Lined' 00. lb 26 80 Choice Will ACCEPT DOWN AGAINST PRE PAID INTEREST PAYMENT INFLATION ... HEDGE OUTSTAND- ING REAL ESTATE INVESTMENT erk-weig- rully lined. Heavy duty upper and $9,373 Wil hB 10 to 64 mm to wtf Jcrdwe aw trmlwMd H.fe Gwi iwtowtfwf land wpwwnf ap to 10 yaan w imp $2 000 par aea iaaw 10S 6a . . . raU ar 3554269 . , . pr lowpricel &J&j98 Srt9 Yours For Pr. Only GENUINE MENS LADIES Thermo Boots Cowboy Boot Overshoes SNOW BOOTS made American mode by Uniroyal. Tapered in USA. Tested to -- 20 grees. de- Sizes d, ail rubber. Sizes 11-- 2 ch and Fleece lined made Wool YCR (AP) unchanged to 4 of a Cant h Qer. Mav. Ill 2. Ill 2. 2U J; Oct. 113 8 1121 J113 5. Dec 114 4 H4 4. iM 1. Certificated wool spot $105 5. light weight, style. top. 100 waterproof. 400.000 SHARES 3-- 6. ALLIEDS in USA. PRICE only. CONTINENTAL ASSOCLATED INDUSTRIES Compart .Our Price 0333 mWB GEsOlB Mens Keep boots from curling or warping. Convenient for carrying, too. No skier should be without theml Reg. fiSMSMO Ladies Childrens .T 4 A JI MENS AND LADIES Pants Warm-U- p BOOT TREES O 1 Waterproof Price Per Share S2.00 53h BARON Complete Ski NYLON TURTLE OUTFIT NECKS Ion outers insulated with dacron. Full length side zipper. Exciting colors! TION, IS ACTING AS ITS OWN SALES AGENT S TO THF RE MAIMXG UNSOLD SHARES. THE COMPANY IS IV THE PRODUCTION, SALE AND DISTRIB1TION OF POLYESTER RESINS, MARBLE PRODUCTS AND A YARD METER LIGHT ECCFn ski boots with parallel sole; lam- inated skiis with racing stripe, ny-- Soft, luxurious, nylon turtle necks for skiing or playing. All sizes and colors. ly CONTINENTAL ASSOCIATED INDUSTRIES full Miller bind- ' $2.95 ings, poles. Reg. S 11 4.40 for only . . . 3359 South Main Street Salt Lake Citv. Utah Reg. $5 Value T ar Wool Market KEW Clcsed NEW JSSUE . . . FOR BONA FIDE RESIDENTS OF THE STATE OF UTAH ONLY OVERSHOES ot 12-in- Factory irregulars. Top quality, BOYS Fully-lineOver-the-fo- 1; buy these securities. The offering is made only by the offering circular which may be obtained from the Company. PRICE PRICE dses tc S smg'e 5 s 2 2; 40 'b blocks 58 fc nck f rd iwheelsi too frw to rec-- rt G'?ot Grade B tb) G'ade A C 58li Wholesale pres as reocned by Cbaoo Mercantile Excbanpe: Butter steaov 53 score 68-- . 92 sere tS a; 90 score t?' Eggs steady to firm: white la roe errat 43; med urns 0 S'anoards 5. cncas ti v s 36 Potatoes Toal 35; track scopiies moderae; oerraJ s c 7 tor re round sow; market weaker, for Rirset Burbanks cull ta Track sales UOO lb. US.l-A,- : .5 $ reoorted. Ortons- - arrivals 2; track 16 supc S for mecum 9000; fc light; cemand la roe slow; market for medium firm, tnf large dull. This announcement is not an offer to sell, or a solicitation of an offer to ALLIEDS ALLIEDS brick |