Show $ f t i THE OGDEN (UTAH) 9A STANDARD-EXAMINE- R i Double Treatment Price No Consideration Here SOUTH BEND Ind: (UP) — One oKMrs Cecil Van Dussel-dorp- ’s Auto Makers Face Keen Competition in Elegance in Luxury Car Field (AP) — In the stratosphere of the American car manufacturing business there is a competition in which price plays no part It is the top of the luxury trade where economy is outranked by exclusivity Cadillac Motors the kingpin of this field probably could build and sell 250000 cars this year But that might dilute some of the prestige appeal of the car So 150000 assemblies havq been scheduled for 1955 Last year the company built and sold 123746 units Cadillacs are not easy to get Even if you have the price (from around $4000 to $6500 plus a lot of taxes) you have to wait for delivery And unlike any other company Cadillac always has a big backlog of orders Most of its buyers are previous owners Although the dominant entry at present Cadillac is not alone in the “fine” car field Packard Ford’s Lincoln and Chrysler’s new Imperial are seeking a bigger share of the market this year In addition Cadillac plans to produce this year a super luxury model to be called the “El Dorado Brougham” which will cost about $8500 Forget Rolls Royce? Cadillac President Don E Ahrens said the new model will be custom built and “will make peo pie forget about the Rolls Royce” Cadillac does not subscribe publicly to the idea that the purchaser in its field demandsthe exclusivity of limited availability It says it is increasing production because of an expanding market that is coming to include not only high income families but middle-uppe- r income groups There are figures to support the statement that demand is broadening in the higher priced car field But industry history shows exclusivity always has been an important factor in the top price field Packard had 60 In the mid-30- s “carper cent of the riage trade” Then it brought out a group of lower priced models with the Packard name Overall sales fell off Packard lost its hold on the prestige market Seeks Prestige Packard recently merged with Studyfbaker is seeking now to recapture some of that prestige It is emphasizing the excellence of its models It also builds a “Clipper” model but the Packard name is being divorced from that car Packard’s top line carries price tags ranging from $4100 to about $5500 plus The company plans to build around 40000 Packards this year Chrysler also is promoting its luxury field entry the Imperial separately from other units of the Chrysler Division Imperials sell from $4500 to $4700 plus At its present production rate Chrysler should build around 25000 Im- perials this year Lincolns come from $3563 to $4100 plus taxes and other variables It is currently building at a rate of around 50000 units a year It sold 39000 cars last year Precision Engineering All these cars represent the highest in precision engineering It has been said that all are built with the precision of watches that their quality construction reduces repair work to a minimum and that they enjoy relatively 'low depreciation rates and high resale value Whether any one is better than the others is a matter of opin- ion Each manufacturer says his car represents the tops in engineering efficiency styling and driving comfort There is a substantial demand for these makes in the used car tors’ Lesabre and Packard’s Request models also are not on the competitive horizon All have been displayed at auto shows around the country but they are still years from production Who buys prestige cars? Cadillac has numerous “fleet” customers who buy several cars at one time or in a given period The late King Ibn Jaud of Saudi Arabia bought as njany as 50 new Cadillacs a year for use of the royal household and officials' of his government All were standard models but had oversize tires for desert driving King Bought Several The King Ranch in Texas also is a fleet customer So tOo fire numerous hotels around country And- scarcely a passes during which some mot picture' television or radio sjtar or sports luminary does not come to the Detroit factory to dr ve away a new car They don’t always drive it directly home Often they take it jto tom model will have a $10000 some trade specialist for custom interior work And there are othler price tag Rumor also has it the Conti- modifications like installation nental is to be so exclusive the bitllet-proo- f glass customers will be visited pev riodically by factory representatives who will check on whether the vehicle is operating satisfactorily Packard is offering something new in Torsion bar suspension in The its higher priced models Torsion bars replace the conventional leaf or coil springs and take just about all the bumps and jolts out of riding Chrysler has just introduced a new sports model This is the highest power built into any production mo$el car However the “300” is in a special class' It is not specifically aimed at cutting into the over-al- l luxury car market Not In Competition Lincoln’s Futura General Mo- - market In some' instances they move out of used car lots much faster than an average middle price unit The urge to own one is so great in some’ instances that two or more lumbers of a family will pool their funds to buy it in joint ownership who motorists It is said that buy such used cars do so with the idea of keeping them for five years or more They count on construction quality to keep repair bills down The Cadillac Lincoln Packard and Imperial engines yield just about as many miles per gallon as most full size medium-pricecars No See Shrinkage Apparently the luxury car makers agree there is little danger of a shrinkage in their overall market All have super luxury models on their drafting boards or under test on their proving grounds Ford has a revived Continental almost ready for introduction It will be produced in very limited numbers by a new division’ separate from Lincoln Preliminary gossip has it the car almost a cus- DETROIT ' New Roac Speeds Alaskan Business " V A new overland transportation system directly linking the East and Middle West with interior Alaska is getting under way The new arrangement completely bypasses Seattle Wash traditional “gateway to Alaska” and links the largest U S production centers directly with Alaska consumers Freight will flow north and west over Canadian railways to Dawson Creek British Co-- ’ lumbia and there will be transferred to large trucks which will follow the Alaska' Highway 1500 miles to Fairbanks Anchorage and other Alaskan points Canadian-Alaska- n Freight Express Inc ‘developer of the new route says it will cut the travel time from Chicago to Anchorage or Fairbanks from six! weeks to three Weeks Upper map indicates new route and bottom !map shows how major cities-inorthern U S will be linked with it n - 70 Skilled Men KeepSt Peter's Basilica in Rome in Shape - Sampietrini — men of St Peter’s — constitute one of the world’s most select group of workers They are the repairers restorers and custodians of the basilica of Rome The Sampietrini number about TO men— expert workers in mosaic glass carpentry related arts and crafts They must of course be devout Catholics of absolute trustworthi- the floor of the basilica to restorness They also rare carefully ing a precious mosaic chosen with an eye to good manThe mere size of the basilica ners since they also act as guides makes its upkeep an exacting for the visitors to the4 basilica task St Peter’s is 632 feet long ' The Sampietrini hve existed as a functioning group since 1450 (compared to 322 feet of St Patwhen Pope Nicholas V began de- rick’s Cathedral inNew York or molition of the old Constantine the 361 feet of London’s Westminbasilica of St Peter’s and laid ster Abbey) down the plans for a new strucThe floor space of St Peter’s ture Work on the project was'inter--: covers nearly Id acres and the mlttent It was not until 1506 that distance from the cross above the of what is dobie to the floor of! the church the foundation-stonthe present basilica was laid by is 444 feet The structure has 290 the great architect Bramante windows altars 597 pillars 44 Bramante was followed by other masters of Italian art — Raphael 131 mosaics and 435 statues and and Michelangelo among them — there is room within for 100000 $nd for more than a century the persons Sampietrini worked tinder the di 'rect supervision of’' the mighty Renaissance architects The basilica was far enough along for the consecration to take modern ob- place 'in' 1626 'Still-server might have difficulty recognizing St Peter’s from what there was of it then:--' WASHINGTON (AP)— A The two embracing arms of the House ’ atomic energy subcomBermini colonnades came years later as did the two fountains mittee yesterday disclosed it has and the obelisk in the square the asked the Atomic Energy Comxlocks on- - either side of the mission to supply it with all the facade the sacristy’ and the Count- latest information on’development less other details inside and out: of nuclear reactors power The continued building and upPrice subcommitRep films was basilica the the of keep tee chairman said the group tion of the Sampietrini The arwants to all make possible intistic geniuses conceived their so formation that public private masterpieces in stone and bronze firms working ?in the field can and iron but it was the Sambrought up tq date pietrini who executed the designs be Price made public a letter he and turned them into reality sent to AEC Chairman Lewis L An almost unkown but authentic genius" Niccol a Zabaglia came Strauss March 2 asking for the from the ranks of the Sampietrini progress report within 60 days The congressman noted that Zabaglia was an illiterate Floren- AEC r launched a power tine worker with an unparalleled reactor last conprogram iriechanics of development the for aptitude of at the the year request joint struction : committee could he neither read Although But he went on changes have nor Write he designed and built since that time and the occurred hoists’ cranes lifts bridges suof these changes perstructures and platforms per- implications of very great for importance to 'tjie particularise fectly adapted work of maintaining the fabric of those in industry who are planning to spend their own money St Peter’s basilica to make atomic power a reality” 1750 in died after Zabaglia more for heading Sampietrini "thanSO v£ars The equipment HAVE YOU HEARD? Samused byCthe present-dapietrini IsN based on his models which haveNqever been surpassed ’i With their'apecial equipment the Sampietrini are ready for almost any sort of work from fixIS COMING? ing a loose cornice200 feet above ROME— rfUPl--Th- e stone-cutting-lm- d e I ‘ Committee Asks Data on Reactors 1 a - Senate-- CD-Il- l) -- 1 : so-calle- d WIN A Ind if the fire famines GARDEN CENTER In Satisfy all yoii r gardanlag one convenient stop with no'nrf parking ONE-STO- P ' problems! i ' TOOLS AND IQUI9MENT LAWN SEED FERTILIZER AND 9EAT MOSS ROSE BUSHES FLOWERING SHRUBS VINES IVERGRIENS FRUIT AND SHADE TREES DWARF FRUIT TREES SMALL FRUIT PLANTS ANNUAL AND PERENNIAL FLOWER PLANTS SEEDS AND BULBS ote INSECTICIDES SPRAYERS AND DUSTERS LANDSCAPE SMITTY’S GARDEN 2617 Monroe Blvd Just be sure that you v t Dlaclcburn-Jone- s Company "Men i PLANNING SERVICE & i have enough insurance to carry you through nY Bfnsrgancy See us! Toltphono orders cheerfully token and free delivery every day No item is too small — Open Sundays 10 am until 4 pm COMPLETE It ifilCJ make GARDEN - SCARS h Who Know Insurance “ PET SUPPLY Phone 319 - 24th St Dial 4-52- 64 s V y jy VAJiV 0 2-75- 01 X AVAVVSV & Prelude 4 ( gjEiPGn Sffirfj any Qepc- L - HAKWIOMY HOUSE UN SOLD ONIY SV ROEBUCK AND CO At Scars Regular 119Q0 POWER MOWER w Contest Extended to April 7 f-i- r tho $ $8 Down $8 Month (Usual carrying charge) Shearing Action Nw "Guard-n-Guid- t" Handla You'll always be proud of its sloek good looks yet requires no pampering 30"x40'Vtable extends to 48" Quick Starting Engine Buift to last Pracision Design yd s high pressure laminated plastic top in richliriother of pearj effect Popular Duncan-Phyf- e tubular steel legs Plastic covered padded chairs ‘ j typo mowars Prices start - in Choose from Toro whirlwind rotamowers or Toro roal ry-typo $11)95 Pd at I r— esis Now Come Got Your Contest Entry Blank— (n-S- -- J i 359 -- 24th Stroot ' J U But last year all foreign built cars brought into the United States including the various ld ters swallowed 14-inc- L ' i twin daughseveral aspirin tablets so she rushed them to a ones totaled 35309 units hospital When she got there she That’s less than a single day’s couldn’t remember which twin needed the treatment Both got output ofUS car factories For possible future availability their stomachs pumped out Cadillac is showing several special models One of them a chauffeur-driven sedan has a TV set mounted in the rear of the front seat along with telephone and tape recorder one-year-o- '300-horsepow- er J five-yea- Rolls-Royc- - f er so-call- d ’ pv In some instances these modifi-smallcations! may double the original price of the car Years ago the last word in automobile elegance was e considered a foreign built 7 ' y ' - 11 i V DJow Jot BlaeEt Oteel ©inotte - t $750 Down tun 71 Eoy Tams Uol Qich Jet Steel ©Inette Five pieces Corrylag Chong I - $10 Down Saar Easy Tarms Usaal Corrylag Chary - y & the Right Tools Disston Stanley True Temper' Plumb Do It Yourself With Complete Stock of High Quality Tools Priced Right! HK-n-n- p -- SPECIALISTS motor rip fence etc Special Complete Stock o! Roofing and Siding Materials and Company ERED!” KEEP US COV- display of notarial showroom! : or Siding Now! Buy Roofing OVERSTOCK SALE Free Estimates INTER-MOUNTAI- SAW AND built-i- n motor pur big In our f c EH Month 3 Years to Pay 7 ' Phone 6862 4- - 04 $yjmOO 40 Patrol latest models Automatic clutch enclosed drive recoil reel Briggs and Stratton engines starting ' Built to last a lifetime! $11)50 LAWN MOWERS— Johnston - 1 Lawn de 18-In- i I ch i mJL $5 Dorn $8 Month on Sears Easy Payment Plan “ ‘ (Usual carrying charge ) Newy designed compact t Easy Terms on All Power Tools! ROOF CO N 3030 Washington Blvd INCH JOINTER— Complete withH-h- p JIG SAW with Eft lUU ' Par No Down Payment TILT ARBOR v apply it or w will apply It for you strictly according to factory specifications with our trainod mn! Cam In end 8-IN- T ar n $4995 ft O ORBICAL SANDER COMBINATION Accessories and while we’re covering the plans we should figure on having Inter Mountain Roof real buy at enly ROOFING and SIDING You 4‘ A QC-V- - no-m- mm SHOP MASTER With tilting and bavel r impressive black or platinum walnut top Is high pressure applied plastic Double tubular steel legs in velvety black "Keycurved backs Plastic covered stone" chairs have Your Ideal "Second Set" at Amazing Low Cost for Big Look Table Model DAYTON attachment B BLACK & DECKER GXfH ) 4" BAD saw c'1 Striking modern with ’silver’ grain black plastic top 30x42" extends to 52" Black double tubular steel frames Padded chairs in dawn grey mist plastic takes up less space Vertical chassis gives improved performance K Resonant wood cabinet for rich c ear tone I Wall Avenue Acrbss From the Depot ’& WE SERVICE WHAT WE SELL ' pom money fac£ SEMS 2231 WASHINGTON DIAL 3-53- 31 I1 BLVD |