Show t THE OGDEN (UTAH) STANDARD-EXAMINE- 5A R FRIDAY EVENING OCTOBER 30 1953 Tremendous TV Threat to Reading Is Overrated Retail-- Book Sales Are Still Rising By RICHARD KLEINER NEW YORK (NEA) — Since television sets began winking on f Saturday - T 4 Mi if prophets of doom have been sayturn into a nation ing that we’d of morons sooner-o- r later These i s were sure that noi a body would read a book with TV et handy i survey shows jf But 'a nation-widthat books are still being read And some librarI Jtf ians and book sellers say that in fact TV is encouraging reading Widespread Trends While there can’t be any positive conclusions drawn on what has done to the the picture-bobook business the survey points ’to some widespread trends Such as: 1 Although library may or may not be going up book withdrawals are very definitely on the increase in most public libraries 2 Retail sales of books are on Li the upgrade too But retail booksellers say that much of this is HELPFUL — TV sells books booksellers say as some programs books due to the paper-bounfeature book discussions Here Dave Garroway discusses a biog3 Sales and withdrawals of ficraphy of Peron with authoress Fleur Cowles tion are down but the s rowed than before In New York “Today” with Dave field is booming Mackenzie John Garroway and DuMont’s “Author 4 Any mention of a book on for example De- Meets the Critics” as being espetelevision is almost automatically Cory chief of theNCirculation LiY Public the of cially helpful in promoting the followed by a demand for the partment has sale of books book in libraries and book stores brary says: “Our circulationsince Jean Brewer of Washington’s 5 Similarly any TV program been on the increase steadily he can’t Brentano store says her switchthat he adds But 1945” or a controversial with dealing this solely or directly board lights up if Garroway menprovocative subject brings about attribute tions a book with callers wanting to TV an immediate demand for books In Los Angeles circulation of to know if the book is stocked on that subject TV “has had a library books is up almost 300000 Overall she says effect” 'Authorities Report on book since TV hit the area in 1946 But very stimulating There are many varied theories the city’s sales has increased population about what TV is doing to reading at a faster Clara A Ford head of the chilrate Harold Hamill habits and why Listen to what the dren’s book department at Clevehead librarian says city’s some- - book authorities have to “We really don’t know whether land’s oldest book store Korner say: TV has cut down on reading hab- and Wood mentions that in her Harry Scherman chairman of its in Los Angeles It’s confusing field too a TV’plug is good for the board of She singles out NBO unproven at the present business Club Inc: “Interest in television and TV’s “Ding-DonSchool” as helptime” will tend to keep the family at of the sale books children’s ing home and any strong influence in Tends to Be An Ally “tremendously” In Cleveland Head Librarian Optimistic Future that direction in our opinion is more likely to help than hinder L Quincy Mumford says that “TV 'W W Goodpasture of the Chiis tending to become an ally raththe reading of books” at the fucago The Chicago Public Library in er than a competitor People want ture Brentano’s looksHe’s 35 optimistically its annual report: “ the in- to know more about what they years in the book businesshadand of and Circulation see” itial impact! of television (has) hear that when movies came in he begun to wear off Both adults books has fluctuated but is up says felt they might ruin business and and children (are) learning to slightly over the pre-Tyears radio when he In Washington Head Librarian felt the samebecame popular live with the new medium of Now howway communication and (are) re-- ’ Harry N Peterson notes a defi- ever he feels that people will alturning to a more normal use of nite but slight increase since TV ways be interested in a good book leisure time including reading” hit This is especially true in what One Cleveland book seller who Robert E Banker assistant gen- Peterson calls “purposeful readpreferred to remain anonymous eral manager of the Doubleday ing” by which he means use of had this to say: “The monster Book Shops: “Once reading habits the library to get facts or infornever take the place of are established we do not believe mation about people and places a(TV) will book entertain or amuse good that another form of entertain- they’ve seen on their home any sensible toperson The people ment such as television can de- screens seldom bought a book in that Give TV Praise stroy them” j their life never buy one now Bear Out the View The retail booksellers are In They are the TV audience We And the survey seems to bear the main more willing to give TV aren’t worried about the comic out Banker’s view since more a pat on the picture tube Most book crowd and their adherence books are being bought and bor-- ‘single out specific programs like to the TV programs” 6 X 6 ’ 1 e 4 National I Only? 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