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Show 'if 1973 The Salt Lake Tribune, Friday. August 3, A 23 Europe, Florida, Brazil Japanese Business Engulfs World By Bill Anderson The Chicago Tnbune It is very eonmun WASHINGTON whether now, place you are in the streets of Furope or on the beaches of I londa, to sight the Japanese b'lMiesxm.tn. camera in hand In h.s poiket, there is usually a contract Out in San Diego the Sony (017) has i (included a contract to make its telew ston sets. Toyota automobiles and Honda motorcycles are also highly visible in our economy Some idea of the scope of Jap .iiiese business activity in the world i.n be gleaned by looking at the Fortune Directory of the 'IDO Largest Industrial Companies Outside the I cited States The Fortune list shows Japan leading the pack with 75 of the top 300 companies. Bntish interests score second with 64 Of those 75 Japanese companies, highly-visibl- Sony e ranks number 36 Big Place x with the goods, there are intimacies of conversation Always the Crisis New York Tunes Service Dan Turpin looked up from the lamb chops on his butchers block. I know youre going away," he and your aid, daughter will be here alone. If she wants anything, tell her to give me a nng and Ill bring it We round don't want her hvwg c.i . chips, do we?" It is hard leavLONDON i I l ! 1 there is a statistical basis for the endless talk of crisis. For decades now, Bntam has grown more slowly than other countries, and as a result she is relatively less rich. Politicians and economists are obsessed by the desire to break that pattern, to produce n economic miracle and make the British No doubt Dan Turpin works for Mr. Cole, the butcher in Newington Green. It is a small shop with a stnped awning outside and sawdust on the floor. Cole looks like Phizs version of Mr. Pickwick. He has lus own sheep and cattle and does his own slaughtering. The chickens and sausages hang from hooks over the counter 1 seems more and village atmosphere more significant Of course, there are similar small communities m other great cities; E. B White wrote about the phenomenon m New York years ago But somehow London has preserved the amenities of local community life the better than advantages of smallness any other metropolis. A person who lives in Islington has his own council there, and mayor, and and housing office, and libraries. He belongs to something smaller than London earth uls ) little the Nine years ago, when I moved here, the headlines were about the pound and Britains failing finances. They still are This country has the oldest established permanent floating economic crisis on ing a place that has Mr home been for nearly nine years. In the case of London, one of the haroest parts is giving up all the little intimacies of life in a village; the kindness, the chat, the raillery, the extra tomato thrown on the scale. ' Inited Despite its proximity States, Brazil is doing more heav y indus try with Japan than with us One good reason for this is that the Japanese have puked t'p all the habits of the sharp-eye5 ankee traders of hygon1 years and are and faster simply working harder mo'sbackod Amenc.iii mans than managed firms The document continues planting out indus that there are 40 Japanese-ownetries making machinery, textiles, electronics, fertilizers, chemicals and autom obiles in Brazil mainly in the tv of Sao Paulo to ,L,e Anothei explanation is that the Japa nose government has a far more pernus sue attitude toward business than does and actually this federal government encourages the businessmen to go out and trade Thus, while Sen Frank and others sharpshoot Church, at the International Telephone and Telegraph Corp (ITT), the Japanese are making deals v A Tear, Fond Farewell to England 1 seas in terms of installed, operating ente rprr 's is located in Brazil. The number of Japanese firms is exceeded only by those existing in Japan itself." traders Anthony Lewis I One big place for these Japanese is Brazil, the new fountainhead for cheaper-than-aerage labor In many ways, this is what the Senate investigations of multinational corporations are all about, although some senators like to leave the impression that it is bad news are inwhen Amencan corporations volved can get horn Japan, because the South Unci lean nation is seen as a land ol p'enty It has plenty of labor, pleat'- - ol natjral resoutces and a hot desne to get in on the action Eggplant, to You In Chapel Market, Islington, Rosie White offers confidences sotto voce as she weighs up the French beans and the aubergines (eggplant to Americans). At the stall across the way Bobby Redrupp, who is an Islington Boroug . councillor, says rude things about the proposed traf' fic scheme while he sells new potatoes. It is all so different from the world of the supermarket. The stnng-basociety, an observant American once called it: you carry string bags when you shop in London, filling them at each little place as you walk along. And always, along g trash-collector- Pick Brazil The Japanese have picked Brazil even though it is about as far away as you To cite just one case, Sony has roared into the Brazil market, garlv this year the electronics giant announced establishment of Sony de Brazil, which, according to Brazilian embassy reports, will be the second largest color TV manufacturer of that Japanese concern. Sony spokesmen m New York tola us they weren't sure if the Erazd plant would be quite as large as the one m San Diego but added, Its certainly a major undertaking But, according to memos circulating between our State Department and Commerce Department, Sony is just a fragbusiness picment of the Japan-Brazi- l ture One memo advises Commerce The largest Japanese investment over Nearly every foreigner who settles here for a time, or ev en visits, gets that feeling. He knows that incomes are lower here, on the average, than in France or Germany or the United States But he perceives that the way of life is good But this is a love letter, and faults are to be put aside. In fact, one nice thing about the English is that they can face their own faults without getting all tensed up They have moved on from Jingoism to something more easygoing, and more profound. In the way of patriotism. They do not care when someone makes Union Jack underwear They have a sense of humor maybe that is the secret A good memory for departure is the letter that Canon Peter Collins wrote to the Times of London from his rectory m Crayford, Kent. He was responding to a request for remedies for insomnia Everyone has lus own scale of values measure the quality of life People who see London for the first time remark on the parks, the fountains, the flowers, the theaters, the music, the pleasure of walking without fear on streets with funny old names on which to The Bntish imve decided to spend public money in ways that ennch individual lives: on a national health service that makes sure illness is not a family financial disaster. On the best broadcasting service in the world. On substantial subsidies to the arts. he wrote, f Smoking, Jane E. Erudy and Richard take a Engquist few swipes at the cigarette propaganda which depicts smoking as a sign of womens liberation and emancipaIn truth, tion. there is nothing glamorous or chic 21- - and Mister Yuk Tor many decades, a bottle of poison bore the familiar skul' and crossbones But this old symbol means very little to children. Pittsburgh's Poison Center and seven hospitals in the area introduced a Mister 5uk new warning sign called The new symbol, which they believe is more meaningful, depicts the disgruntled face of a youngster with his tongue out. He seems to be saying yuk or whatever children say when they swallow about smoking. Cigarette smoke leaves a something that tastes awful. Mister Yuk small-frfrom sw alstale, obnoxious odor that permeates could discourage the or other kerosene, lye, lowing well as poisonous in as and lingering hair, clothing substances rooms: breath is y far from cigarette pleasant and cigarette cough is hardly atSome Problems tractive; ashes and cigarette butts are to do little the should enhance murks solve a number of medSkylab ugly; bum beauty of clothing and furniture: and ical problems associated with prolonged space travel Previous space flights have smoking can take the edge off the pleas- Oiling the wheels of the economy are 700, Japanese colony, t ation many of them second-o- r Brazilian citizens, smoothing the cultural and language gap. Looking ahead. Bra zils embassy m ashington sent this col umn a translation of a recent statement by the president of Japan's Toshiba Company delivered in Portuguese to a roomful of Brazilian businessmen "The Brazilians want our cooperation for the development and the Japanese businessmen are willing to cooperate, it said It is my belief that in the next century Brazil will become a superpower, maybe more important than the United States. Brazils HR70-1- 5 WHITEWALL WHITEWALL PLUS 2.70 FED. EX. TAX FED. EX. TAX PLUS third-gene- VHITEWALL BLACKWALL PLUS 3.70 FED. EX. TAX Normally we at Big O do not sell seconds or blemished tires. These, however, were a special lot with surface blemishes so slight as to be (Copyright) PLUS s It is up to Skylab to determine whether the effects of weightlessness reach a or progress Will plateau disappear Will heart perform. ime deteriorate muscles and bones weaken? Can the astronauts adjust to changes that might lake place9 At the time of this writing, we have not as yet hid the answers to these and other questions According to a Wisconsin i. i WITH TIRE OFF YOUR CAR 40,000 MILE GUARANTEE If you don't get a full 40,000 miles of tread-wea- r from a Lifesaver Radial In normal use on your car, your Big O Tire Dealer will give you the difference as a credit against the going trade-i- n price of a new Lifesaver, plus a small service charge. 1? a meal. Similar changes occur when crunching ice or opening the mouth to breathe in very cold air Apparently, the problem is more severe in older people PRICES EXCHANGE and fully ONLY 4 SIZES BUT WHAT A BUY . . . n . vi mer Mi v it sarnie aai fYlMUK RADIAL TIRE WITH A PROVEN RECORD OF PERFORMANCE AND A engineer, microcracks may develop in the teeth when the individual switches immediately from hot to cold foods throughout almost nondiscernible Goaianteed. 3.33 FED. EX. TAX shown that long penods of wetgnuess-nesdo have an effect on bodily functions. but none has been severe enough to interfete with the astronauts efficiency. On returning to earth, there has been some evidence of malfunction of the heart, loss of calcium from bones, and nitrogen from muscles 3.33 GR70-1- 5 PLUS 3.08 FED. IX. TAX That Sums Up Cigarette Smoking Women h ER70-1- 4 BLACKWALL Pamphlet entitled A foieign trade council publication said Japans chmf reason for stepping mto Brazil in such a big way is a growing anxiety about future trade relation-switthe United States." If tl.e United States moves to limit Japanese imports here, Japanese interests will have Brazilian companies as a hedge Oil Wheel LR70-1- 5 that by preaching my last Sundays sermon to myself I drop off well before the end I find, better, the ure of such natural tunctmnx as eating and sexual intercourse " The National horeign Trade Count if reported in late January that Japan will make investments of up to $2 billion in Brazil in the next five years Japanese banks are flocking to Brazil because Bra zriun law places no extra rest iu turns on foreign banks BLEMISHED - WHITEWALLS - B LAC ((WALLS HR70-1- 5 We enjoy authors who write it like it In a recent Public Affairs really is. 1 Drawbacks, Too Dr. T. R. Van Dellen Yuk d Of course, there are lots of things wrong in Bntam. The tradition of secrecy in law and public life is grotesquely overdone. Too many pouucians are without principle, as elsewhere. Educated people pay too much attention to words and not enough to feelings. Governments followed the example of other countnes for too long in letting highways wreck the landscape. And so on gross national product boom. But there is a larger reality than the pound and inflation and the GNP. It is life, and the Bntish are good at that They know how to live As you come to know it Labor leaders will toll you privately that nothing can really be done about the multinational boom because it is now a fact of life The facts are that investors no matter their nationality, are branch mg out and growing wheie both labor and the marketplace have ways to grow One Case 0 Industrie T GET MORE MILES PER DOLLAR AT BIG-- O To 1 heck With Prite Leaders! We Advertise What We Want To Sell. W I Goren on Bridge By C. H Goren South vulnerable. Both deals NORTH king A8S43 ?a: 942' 4X632 0 WEST EAST AK v K O 10 9 6 ?QJ985 10 6 4 J7653 J10 OQ AQ 7 5 4 SOUTH A There is a bridge maxim called the Rabbis Rule," When the which states: AQJ72 S73 0 A K 10 8 98 The bidding. Opening lead: Jack of is singleton, play the ace." However, when an expert drops a singleton king offside, he usually has a sounder reason for his play than the one above. Tho South has only 14 points in high cards, his concentration of honors in his lng suits gives his hand g enormous potential. Thus, despite the faot that his partners single raise could show a relatively weak hand, South made a general try for game. North felt his ruffing value In hearts, four trumps and an ace and king in the side suits were value enough-accep- t trick-takin- f West, reluctant to lead away from his unsupported honors, attacked with the jack of clubs, and when that card was allowed to hold the trick, continued with the ten overtook with the queen and shifted to the queen of diamonds, won by East declarers ace. Declarers first thought was to cross to dummy's ace of hearts to take the spade finesse. However, deeper analysis showed that, even if the finesse succeeded, the contract would probably fail. Wests shift to the queen of diamonds marked that card as a likely singleton, so declarer would have to surrender a diamond. At that point, the defenders would T be able to cash a heart for the setting trick Thus, South saw that his w only legitimate play for the contract was to hope that the king of spades was singleton in either defender's hand. Accordingly, he laid down the ace of spades and was gratified at the result. It was now a simple matter to draw the remaining trumps and concede a trick to the jack of diamonds. Declarers fourth diamond was used to discard a heart from dummy, and his 'losing heart was ruffed. In all, declarer lost two club tricks ano a diamond 3521 S. 1950W., S.l.C 4045 S. State, S.I.C ft 299-629- 5 266-580-9 9 1 0 S. 2nd West, S.l.C w "Yf 73 ('73. J JXL-- ri 5 THE RADIAL TIRE PEOPLE WE ARE OPEN All DAY ON SATURDAY - J 322-104- 2371 S. State, S.LC 5 690 S. 9th E., S.L.C 3 4344722 2624626 6205. 500V., BNTFl 33rd S., 9th E., S.L.C 292-143- 9 487-988- 1 PRICES ALSO EFFECTIVE IN ROY, LAYTON & OGDEN TT?TOTT5TTTn n 11 nyfr-Hifc, lift ,jh |