Show : lit "' sWir‘VIg4 1 I zrootr-sr- e ''-'s 44000-! 1 '''" 'TCl'etZ11!161-400-47441-1"711V V' ''''- -' ' - - 4- ‘ Advertising 11e Section Sr etiOn C Lake Salt (t1r e") 0 at al-014- I 4to Utah —Wednesday Morning—October 23 City IL Advertising 4 Section sl : - 's 1 ' 4 ' 1 ' 4 ! i '' Modulated Mod Answe I Demands s SP i ' i ' s iv t ' - t 1 ' 114 ' ' i ' a A 1 f What the Homemakers Want ' ii I ' tk ' - ' Page One 1967 - i i ! ! t t h' 4 : t t t t t ' 1 t t v P ' ' ‘: t ' 4wttgt4v" i ' :: " ' tt '' ''')2 ' V tt'''' ' ' '1 ill ' ' - ' ''41' ' 0 1 s0 44 ‘ ' ' t: ' ' ' 1 the i 4 : ! -- ag"'' s gs I : i l t10!) "tt'!' - ' t : i ' - - 14 e ' t:r- o ' 4 ''''' a i oes' ' ''''' t " i ' t"'” CO i ' ' i The message is Modulated industry and the public They stim e will find fshingsfavail- - No one realizes this more temporary scene but for the ) '' I i I tvii'!g'i' ' 4sco-'''-ei 1 Mod Or as prognóstivator Mar- introduced the psychedelic cla- able through the fall and winter than Karl Steinhauser AID family A'hose traditional tastes 14 'I t ' "" '"' shall Mckuhan would have it rnor in bold patterns polka dots'months reflecting the widest di- - one of ' designers who cham- are sharpened by a lively inter- - t' '1I1:4" :4 '' Mad Mod is both the mediutfl and configurations — in colorversity of taste She'll find a Tinned IkTod from the beginning lest in today's movements in the arid the message It's the home combinations that electrified In background cued to the jet agelSteinhauser thinks too that it arts t'''-'- '' ' kinetic look that was as far or one steeped in the beauty of 'points to the shape of things to fashions forecast for seasons This isn't a i the happen- come ahead following the recent out as the mini skirt at its tradition And since ii-he said "I like to plan a corner i t ii 1 ' international Home Furnishings rnini-esThe great home fur ing okiktod she may boldly de-i who Introduced the of a or traditional Designers dignified his Moto narket at the American Furni-Inin''''' broke moinof Nod the mode giant f longlmand of the lwave challenged thelroom ''Oi" ) tore Mart sleep rubbed his eyes and The new approach demands homemaker to look at the homement The sharp contrast of i 1 'Atodulated Mod N "cool" Its roared blur He cavorted and an involvement of the user Ileidecoration with fresh eyes TheSbla ck and white Op Mod I feel' C ' ' l'in" And with the home fur- tvhoeped it up Nothing will ever :mast participate lie must ex- - 'Inew approach demands that theSharks back to the Thirties the bo same quite touch all of the again a the his in himself Flapinishings industry conducting preferences:homemaker complete spress design'There's just studies to find 'NIA modified is Mod without in line color textures and dee- - and givef it something of him- per Age that gives an older per- kinds of I think ''' " out what the homemaker really the wildness and shock — the:oration from hundreds of varla self sson a bit of the past s :41dr She must become as "Never forget that rooms are that's one reason for its pop svants and needs there's much kooky overtones It's Mod In ails bons r more to the tastemakers1 edict l its fresh creative vitality It'ssinvolved asif she were planning made to please people not thelarity And of course for the The It" room ig IMMO applied finished bases and block print fah-t- o "With new wardrobe for herself other way armlet" he said lie young it has all the kinetic than one trend no matter how design calmed downed and soft-l- a setting Modular pieces with ebony- - rio coverings strike the basin note& in Its most appeal of a ride on a Honda" strong Mod (or modern) simply ened but with the same allure More so because the home gen- will stay with Ls whole of other new motion in it its believes Steinhauser the set spoke liredecessor erally involves multiple person- primitive beat - The homemaker from the boopers! For such a hideaway he chose couple trends Of the elegance of Louise s families remodeling theirescape Ppproach to home design always on alities end major expendituresnot only for individual XVI and sees this as a gradual4ornes to consider a room upiThey'll find it a delight without la lemony yellow oyster and The designers with their new the alert for guidelines in the for objects destined for a longthe teenager who Ls for the parents who wou101easure he said of the con- - ly growing influence lie active (Sea page 2) concept of Mod shook up the society moving faster all the life i ' e' r'4e4' 't s i i:4i- 2 t - ' its 4 11 ir- a' I i as i an - advis-'stair- - - s 'r liltx111 " t Ir-- " 18C 411‘1714 IT 1 ‘ :t 1 1 i i 1 I 1 t! 1 kitt i 1 I 1 i 1 1 l' 44 1 J 404--44 t ' 1 I 111111 !I I 11 1 V 444! 1 1 ! ‘ ! ooto-- 41-- -4 6 1 1 I ‘ Otiko 4 1 1 '' ‘ ' t i I 1 111P fr- -- " (ni : 1 t iii i 10---1- I t 1': i ' III 0 t II"L I 1 k1 1 ''1 111 t tt ' I '' er--- 11 c 0 pr--1- ts -ot '11111ter- gr 11 er'-- l I - ' - 1 i 1 I l I ' '‘: Tr i I - i t 1 ' f t a t 1 1 t 41 1 ' ' t ii 11- ' ' 1- t I ' ' 4 ) ! 111 11 i 111r00 i li ) ' i I ILI'' Ti ' '0 ' 1 i ''ii 3 1 i'1 i 1 '""1 ir -- 0 4r" lit''''''''16 It" 4 7"' -- - - 16 4 1 I - - iq ara i 1 1 1 I t I g t I I I 1 i I I 1 1 S‘ I t 1 T 4P"- eag571P''''''''''''''-'-'- '44‘4 t I - eterem k ' - I' 0-- - - T 1 ' 1 '' 'Vf i ttc10 t ' ' I' '' ''''' :t 1 ti t ::: 't ti pt! iitA41 i - e 1- '4 '4 ' ' :44:' I' "'''' ( 5 k )4 ''' ! - 1 k 4 k: ' 1 ' 1 I - r '"1" '- ''- ':t4 I ' -- ''' : ' ':' a r : r-- i ' - -- "'"i' ' - '' 0 I o r 1 ''e ' 'f L t 10:-''" lit 1 I I – t7:t '''''' :t 'i'r -- 44 ' - N 1 -- ' 1 - f- '' 44 - )3 4 ' --1 i -- -- r) ' -- lc- 'I ' — It 00 t' 0'4 - ) f - '' -'- ''' '- ' t"i ' '-- - '""''''''''' 44m ' - ''''''''aere'l :'4' :) - f - 440atimlail '' ( - g'4'4 - ' '' '': !P i I 4 - 4 tr 22-I- t '0 - 4: t 'S7414‘ ) - rk- '''' 4 ye ::- :' ' 4$4 ) :' r:i tsv d r 1 t''‘4) 0 ' 1 ''''i- vc'-'- 1 t 4 ' 0-- ': ' 4 1111 14" ' i 4 - te) r ' dv '''- 0 r Vl t: - ' vr):L " ' 1 It- k ' ''''' ' '44)1 - 4 4 ' A -1 (- t ' r - ' ' - 1 ?? 4 -- ' ' '6 ‘1)1:0)::i8s'Aml r Ie - ' '' o- " -' ''t ev:2 t4 PI i 4 mistIN is'- klvtl'-:1 :7 le 4 -" I - - 4)7' i 1 i ' 4 1 1 t '1 ' ' 4 ' 2 I i' t -- 441 i '1' V fr'' k 1 ' 4 i ii44:'fi1144 f ' f y 'E14 t s1 i t1i tc ' 4 "“" 1 r ''' 4 A'' - :!: 0 ' 1 - ' it ' 0'"'""3 1 i r I 1 ' ' 4 1 I v r ' 4161116 1---:- - t (44C ----- - d1 1 ') (114114A ' 7 t- 1 - ' A 1 090' t 4 i i ' it ' 4 c ) ' t‘ - It ' ( t76 '77' 1' 'i -- r k i 1 A 1 I gr 4 4 '' I :: ‘- 14 ' i '' 't-- 41 - ' IL I - f r - - c' f !! - 4 x - 0 1 kNorso ''' ' 21 :) '' '- -- oogr ' - ' - 1 ' 441'1' ''' ' - - – - ' ‘' 4 3 ' C :1r 4 ' hz:f' 4: i ' ''') - 4: 14 - - '' - -- - 0sgow "' - ' t N -‘- ' t 4114 ) ' - ' ' t- 4 i: 4 'Ill ''s ' 1'' :A- 'iiii ''''''' ' - - 73 ' ' 1 i --- — : ''4' ' c' e ''''? 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"4Js'-- 4 4 24' I 4t - 't ''' !'11)Ii-' ' 4 4 ' t 0'7'1'-o 4 f t - ' ' - ( 4 "0 I -- '!'" ti P ! -- '' ' ' i) It' i 1 1 I f 1 arriving daily at your local stores From modern to provincial to contemporary to Early American there's no limit in use of imagination and originality in your home fur- - --- J -- -- : there's something for everyone Decorating no longer need be a nishings -'::---1 4'' 1 problem top professional interior designers can offer you practical 1::—1---"-1 solutiohs to your home planning problems ' simple or l'2: 1 imaginative ! ' i ( seleCtion of furni- is wonderful a In colorful section yal borate eta this ' ' ' ' ture and carpeting styles to promote comfort and enjoy- - C k 45 '''' ' ment for home a delightful atmosphere - --- 1 ' ' 4 I I ' itv 1 -- rf-- - ''' k t 101"—om---- 9 1 e 1- --TA--- -- 't"J-H- i ? j t 1 i s --- P:10'I1:iikt4471111:‘ CC 1 k I' ' k 111 - -- - - '-- tim4"41ifely-- - i 1 00 -- — iii o ---- - I - 4: 1 t 1 ‘ t 1 I ' ii 'I ( ' 1 1 1 k i is '1 - -- 1 ‘ 'N i ‘ I q t Iv 1 ! 6eke''' ' - " WbMdwfm410' ' Or I i I 1 it 1 I i I I I it t 1 I 1 l I 1 I a i ti I 1 : I li 1 ' 1 I N 1 i '"? I i 11 ! 411111111Ki 1 i i ''') t f 0 - '"- I I 1 ' ) 17 1 1 0 I 1 - i i 11:1 o i f ii 1 I 1 ft 1 lk J : 7011111017P 1 1 - tli - 1 1 ' '70111 — lona i decoratorsostyled interiors for your home with the new exciting can create tasteful Now You 4 P t : r t '4N 1:::'? rit t TURN THEPAGES ii REmD MORE ABOUT HOME FASHIONS -' ' i a ' : - - ' ' 1 1 |