Show ' - i I' ': 17be c5‘111galic Kfribunt eeriestay 3TornTng - : -- 1P - '''" ' 000tt ' - - to db ' J' - ' - A c "c STORE - ) - - 0 I' 4' 942 4 4' ''''' OS Air I1 in the 4 I 1 : 1 i4: - '' : - ' y n COnSirdieenrcbee!Qrtrde Ostrlodp!:110ClictecinCdr1 you know must have oll you quality standards in 1 -- and wearing on high insistence of more and favorite - ' s 4c -- - ' ' :' :4 - It'f- -' 1 p' V'' ip ' e- - ' 0 1 19 doe 1 ) 71)-- ---- 0 09 I '1' ri " ' k 7 :- I itt - P-i- '' tt I 1''sif i LI ' ''t rAeleir i i s 4 : ' - ' ' '‘‘ - 1 ? 'IP ' t ' 1 - ' - -2 ' 4 4 4- i ( !' s'e A new - robin - 4- - e- Chseamed - of all 41--- '' PrintsIn Fiattring Styles for AUSTELLE I r 5--- t Goy Flower Prints! Smart Spring Pastels! New Lingerie Touches! 1 ' —- p"' - : ' AC: - ''Ir'‘:) -- I i () 1 i ‘ t F 4 I 0 '' ‘ - ' '"- -- '' j ' i I -- P A IA r 4 ' ' t - vie'''''' :' nh- i l'- - ' ' :' '''- - - 0 - -so' r '' ' ' '"?'"ItAr' t i r ( :- Oe :001'4703114"4-- 40 - r Z '''1 t" -- 6 - ' eli° '' '14 - - ‘- - - 1' - z 4 4S r - ' -- - 0 -- - 11 - P' : ettk '' -- 11 4 '4 ' - - - i '''1-Ai- - - 'Q - 4JW )irAte' ''I: ' - ! '' ia ' 407- t-- - ' ' -- 4 r'kt‘"'4 - ' 1- Ili - - - ' -' 1 -- - - - f ' D An favorite! Use it in the home during winter months for camping trips and vacations in the sum d mer! Indian design is slow to show soil! Deep-colore- es irlittp i gn AL11117 131 ' i : '' 4'w f - -- 14 - ' elette Sizes 6 toar6n - - ) an C 101 4 f i"f1:1 : t'‘ 1 s t - r - ik i ' Pl' 1A 111- I 1 - f-- - ' 4 -) e - r' '9- -- ' '' - ''' ' ''''''' f 4 i'' '1 n ttoLtiv ' 4-- Z & Acy '' i Lk - --s t- -' ! i ' k t i '‘f '14 Ii- f -' litit:404" (2 ' tt ' -- : IA I ' I I 141:627W114ee710 'w - - - 2 4 loop-neck- I I ' " '' ' 1 - Homemaking! - -- aa 1 '' - - ' - Et ' 05Y' i !'tc2 ::: -t s- '' - tP ' I ::is:sst::s4 Y - N't 4 ' i 1':41 - '' ' ' -4 1 -- 2 t ' ' '' Nr - ---'t - 4 j — 'ir i 5 1' 9 - 0 Tubbable Cottons for Informal Wear! e'ZZ '' r 1 t i - :::-- HOUSE DRESSE ac 9 ' - - Designed to give you the most for your money in crisp styling and practical wear! Prints galore neat checks slimming stripes -- ta i mill 1 r it I 11 c I : 41 4 - -- ?"1 k 144- - - : T - f V'' - ' 0- - i t P '' - 's i - — 4r ' d bib - ' :fr 4 - 1 ' - i't so ' r at ' :''' ' i or -- : (2114 1 Pert new styles in the popular full coverage types ' Crisp organdy with percale checked trimming or gay calicos! Bright cheerful colors! 't 4 ''' tt 1 ' we' ' r-- ' - Color-lu- l :s ' t '' 1: pe --- ( ' i - 1 - 40 ' '''''''' - T-APR- k- 1 1 ' 4 ' a Ilkikvc 5 I 1 t1 zt t ' ''- - 71 - ' 1 - - 'V2 A' '- - 1 - s r I t - - - Itap- '' i: tl - - ' '' ' - : ' WOMEN'S ikvL4 ' - z ' 10 er tl : 4 tit ONS X-'--- : I 1 t I y - ' ' 4 ' 1) 2 - c'7 4 ' - I (It ) 4c ''' ''Ni !'1 ' t' I ' -- t'0- - 1 1' '64‘'61 ' 44) ' 0 - It 4y 'l : 1 4 1 ' t :' & : i ! 1 ( 11'"? ( 5' 14 : ' 7 'I 5 - V'' ri L Is vl -- fl ' 3 r 4 ' Ji '''' ' ri'4i riii 1:—- ! - -- As - i tit 'V ) ' c ce):1N t ' ' I s wrap-aroun- i''' '11 - --- - 1 : 61- ? Lah'''1 ' ‘ Cr --7 I) 41-(- ' t is : 107' ie i ' ' 1 441 ' 1 -- rt ts L' '' 'i 414" -- 14 olt' - v smartest house- coats you've ever seen for the money! They'll brighten up her home life they're so comfortable and gaily relaxing! Prints galoreof soft ray d ons s with full flaring skirts and necklines and sleeve treatments adorably designed i 1 i 141 1: r '' i i t ' ' 0 ' It t - : 4r' ' - '')' '-- z I : - ' (Cos----- For i e-I- i ' - Rayon! ' ::: tA 1 c: a ' 't ' ' 0 - C13'()1 ot iik I re'' 41 i 4 i:I:i' t:s: Si 1 1 v a :II Ael 1 y -2) i- VIIIIPP 14N wm IL 1 N ( dr 4 7:-7- - '''' () vi Pe--1-44- A darallameNataaotatataggin t LI" -! Op' ' 1-- 3 - - ) ' 0 I l' - '1 I - '''0( r f e: LI t ef - :- w' 1! 44--' ''": '''''''''Clifl'ice f i ' :4 ii ) '' ''''' ' i 11°1' '- 4 I - i I 1H eiolb - if ) C - ! A 4- )aIjf 9 ) ' - ' AU Z g — - " ''''''r - - of i: ' 11 ''':'ik' Ca - I r: -g 72"x90" Indian ) - ' - 4 i - c ' 4142:) I J -- 4 ' II' 1 II 'tv-- 4640'4' se ' 11: - 3 - 3 Made of Smooth Fitting ' ‘04111t t NZ3 0'4 ' mComfortable e r boy rtuttyltms lanigr'olthr easpeyrt ''f) - - g:: ' t I W cute --- : 1 ''' N IN1rI I A - - A- - ! ' t 41P GIRLS' PAJAMAS - ' t - Cleverly Styled Flannelette! 1 -0 ' ' ' 41 "!i:-1-::: '' - ' ' 4 '"--'---- -'- ::-:- ' - -- ' 1:47 t 11 V - 0 r dr-- ) 9 t::::) 71 l') A rt ik I and blue! 1 k - 'LAP Orniu Beautifully lace trimmed for that flattering feminine touch! Ideal for sleeping and for lounging! Choose from several smart styles in green opaline tea-ro- ft 4 tt -- - : : ' 1 ' F(MT kJ IN tr---) Sizes 32 to 40! ‘'''-- - 't A Inti 1 - - A ' : le PAJAMAS RAgYyON - - - logr spring outfits! Appropri- ately trimmed with rib- ! bons feathers or veils! Best sprihg colors- - ' V 1- 11 4 1 lik '(77 s -- -- ll IN Pi IA i i - Grand variety of Casual or dre!sssy styles to prop- eriy accent your: new :10 - k:t 'i -"' stt - ' g -' 51' 1 - 1 ' "r7 AO t A - 1 - Valentino Gift She Can Always Use! it '1-4- 411Ik 1 4 - 4-- - i::-- loppo Ott -ei k l'' Beautifully cut to fit smoothly under your slimmest dresses Several styles to choose from Lace trimmed embroidered or plain! Regular women's sizes - - )41‘' - A ' ' '::'' ' ( GOWNS SATIN t - :‘ (13 - (t ‘ : ft ci Ce:) - ii -- s 05zezp 'v 7 ' '7 V - if - ' L ' tfbb' 1 -- - It — ' A l 2 vi1 ) ' fA - - lc SPRING ' '' :r '')'7 71 '' ‘ -t -:0 - I 1 ' ) - ' f' sz ' -- J i "- -- ( '' 'i- - ' )1 ::ei - ' '' k F' f MILLINERY- 1 ''''''''"Ir ' Ole r 7 N 1 N14 - :N- - L ii‘ kts:i I NEW I 11 - -- kki 11 1 0-----'--- tt 'N N — 4" - -- 0 I Newest Styles! Pi k'- 0- V i ' - Just Arrived! - 6 ! " 1' 542 ! : A3 3 'ii I - atia7(eole 3 y- - - 0 li1a ! i s L1 211$140 1 g - - f-- ' W 4 - - 0"s" - 0 7-- if 4 : 1 day-after-d- 1 - ' ' s) A '4s" smart new group that has been designed In'the present tense for the wear of an active spring! Light-hearte- d flower prints that feature the plunging neckline corselet waist for particular occasions! suave dark rayon too with delicatelr' tucked blouse s' twIched to life with frosty lace collar Sizes 12 to 20 and-slimmin- 4-- A - 7 ale Nt I) s !'t 'i kl-1- 't7 7' ' I ' C" I- - ' A x "N etk e r LifcEZE '''' 4d 1 rk to r! e c - 1:4:' 1 te'-:- ''t-- t rayon satin gowns all prettied up with lace embroidery beading and shirring! Some with adorable puffed sleeves! Cuton the bias to fit to perfection! Sizes 34 to 40 Petal-so- 1-''- ?” -- : II A 1- - I) 1( 7-- - '42 e - ' ‘C 4 4V1t ) 1 ' ROYAL ' 11 Thoughtful Gift for Your Valentine! A 4' ' - - e Sp t '''' sz) Mr:19111 Sparkling ' f- : I ' 4 i' i - : I '' 4' ' -' t-- e ' ft f - i ''' 1k -15 Liiig ‘ '4'' Vk ) ' --- 1 A I 0 ‘' 7Ct4t'3 V t 1(44‘ k 'rjr ' tet?ii4AD0(-1' lt'-- ) 4'1419 ' 1: 1 4" )4 coat is like the first just spells spring! aboxy sport coat of alla swagger rayplaid or a smartly reefer '' ' '- -' 1 Is ":?' - 11 41 1 ft 4 ik r 4 - " i 46 I N please the most fas t'd us miss! tailored styles with four gores cut Straight or pretty lace' trimined types cut on the rayon satin or bias! Select from petal-sorayon shPee'II tine — slii ps '1 ' tit 'Z') d -1) i t1'' - : la" ' -- 1 1 t ' 4 ier) 7 V‘ Now Colors! J fil 44it- - r " I And Practical! t a)':111W) - Day! r They're Pretty - t 74 CYNT'HIA- SLIPS - y ? r 7 - 1 tv 000 t ' ' ! - "iffs for Valentine's Feminine ' 4ra:se- 1 t vst 4 z i - --- - ' ' ? f t t'li 1 - t - iy "' : t it Li: t N:1rs 4"' P( r 4 1 r: - 4 ' I - It - i z i1 ' i COATS - 1- tc --- ' Loo ttly Fabrics? - I - - —10- - ' 4w-'1- 411 t 7 - - ' - II - k - c'1 t ' to — ''' 114 '11 - your budget You'll find this group has so many difsuch a choices- ferent timely styles of fabrics you'll be able to select Just what you had in mind! Gay Hollywood models for swank tailored types for V ::::: wear dressy models with that extra f touch 11:10 u like! Gay spring colors Sizes 12 E-4- - v - rk Re- 1'""' ''' - ''') '- e4 : ' Start Valentine and Spring Right with just the suit to flatter you to wear well and to ease into rk -- - 1 ' ' - :'-- - 4 I e le'et kt1)) ‘ - t —7- 1 1 ' f IN - I - lc 4- t ' - 4 l9: ----- f 4 t 2) - - TAILORED -- )k S H t i i IN I N i' —III- - p ': le 1 1 -' ' ik! i -- i et 1 : - J a i A irif i --- 1 - Pc Ik444 P tIp '-- :: ' - - ---11 1 1 1 ) y - IllgO- 7 extra walking wear! inforced e :--: '4 : 1mN -- '1 wear-for-wo- oocdiooking sturdy that will give you f :' t' r SHEER MESH Rayon HOSE - ' I ' ‘ heme 41 41"---- - '' 4St 00 -- -' ' t - ':f 4 You can be sure you're giving her the new kind and of Valentine when you give her rayons a glamorous newl quality too! Thrillingly beauservice weights tiful sheers—or Al! beautifully shsped —because they're full fashioned! Dainty Picot tops—reinforced feet! - '14' -r---t O e -- 1 t tit: 1 SHEER RA Closest to Your Heart! ' t : 64I'e' For the Lady ' ' 1 1 --- ' 125 4 of" e- - 0 Nicest Gift You could Think Oil Tito 41 - F e 4rtos"111cons - - Ny---' ) - - -' - NN - r101"'"' -- ''1- 4 I --) merchandise ogue-- ))r I - i ::' - thrifty moTe — '7 I -- the deePeeZOaking It 4 1 ' 1 ) : - :! ' t 1' I i if° "leerte4 4' have---an- a " 4 s --- --- I ' l P"A441y::: ' ' s' s - t' :s:1:- ! ' slt ' Z ' - ''''':- ' : ' : - - 4 : ' - r" : ' 4 op YI3PUeriCneY ll mo Apr )4 hong a Ilttle go ' makingonce you get the ore adept oltb!ugt71"ph:nci PennelYtisortbe ttlings ' world customers thern get mode It a potrlattch‘elp I you Many bPeelanclreseItbbeeevInat help them win ng what ma'' is sPend It long tile gorne have to they wbot °Iva'cl hos added to ond mend tor time rePair has been tror o lOng means Y use lou they la feature restored It new get—last stores or Now a exciting t in vihot you only to v°1ue t more d goIng the be kept ustebling trust is even tO give WI and that con new version rle°PljUta-t1i- (100 IP 10 - i 1 G:'1111 1 - 1 AP ot ------ ---- gomes PLAY ertiS most fascinating LEI'S it oti the one is playing 'they'd been I plan along way Of it - 49's Y - 00011i4' ' '''' I o to 9 I r:)": t :4'74 - '"k'ak: 11'Y i '''' ' '' ' 4 PiriltilitCr CO C Cirt' SALT LAKE c - ?4 14) 4 rebrua'ry 3 1913 ) ) t ! r t t e''''''1 - - |