Show - - I- - - 7 - --- tk k' ' ' - - - ' 1 i - 114)rtlittg 1:11tirort1ay (Snit lc:11(c 71ituartc TI1JC - 1 1912 '4E11i i 2 3 - - — 4 -------- --------- apWW"' 400 1 t" 41 r ' ir ' '411 -- 45 -- I r ''''' ''"" Apkto:i10 - 5 — Aida' q'''tioas ' 4r Lov Or r 41''N l'mosi i ''' ' - 78:041 OfIL it ow -l- EA? - s 7104617 tc 1: 1 dp:o4 "71:14 ic-omm-L-t- A : 1 ' s s "aster it's thrifty to buy qua lit : : f 1 ' N - it ---- --- I i 4 34 i tc i '-- i t - — t Y cz' Al'11 1 :011 F : '''1 totAritr- - : ' r1 '4)'110!f2 " -0- v - 7- - it- --- -- - -- v --7- '' 1 : ikJ-1- 1 - ' e'- — - - - 7' i :::: ' tO f : : 4 4-- t I '' 'lite4i i ':- e o -- ': 1 I' ( 11'''''''''' - ' t c ' a t - '"ti- p ' :' - zAi :i' C 4 11 - "'- ' I''s ' II 1 t'i::4 41—"---w1-- ! ' I 'Illill I 6 ‘ s' 0!::--1-- - 3''''r!1-k ' 't - '' I ' ' - ' VI ' tie I gi :: ti ':' (I ' - L::::'::t:::f::-174rx ' :: - ::::: s 4i ' st :- - 1 0 i : i4 4 ' i : i ' ::ji rii-474A- ' I ' 'y ‘ l1 A - i I ' !(1 17 :1 i I ' I I I - 4I n " choose pi navf weave tslu'oby "Dress 1 ' ! ' ' : useful your are Hangar your destination today! 1 11 1 ZCM1 Dress Hangar—:Second In shantung atten Octory fashion news gifts of heavenly scent -so alluring so fragrant to give your Easter angel 4 I - Elizabeth : - z4 '' f ' ': : )"ft' '44 N1 x"" : - 'N - ' go le 5 : ' 40 500 to 23 1 I i 1 :: : 7 mosossommonimploppounomonimmemmolnuellommosmorl 1 t 1 - tionetting value on bags 1 1 - ''' Match your bright gloves with detailed a handbag in fine beautifully mirror-bright qualify capeskin need for yourpatent! Just the bright touch or Eastersut yo'u in pouchy styles with sliver-sliswagger pockets underarm or styles pers almost all some with fop with inside ments They've zipper compart- just arrived choose from so be first the radiant to flare red safety green or victory blue shrning Patent leather nightwatch btack f 4 c t 1 t 4' 7!11 - i yo—ur - ZCMI Toiletries—Street ' ' 44 i1 i i : 4 I : ' captivating "Surrender" in an octagon bottle 500 to I1000 41Yt pol041:i 1:11? 411I 1 s aiP k ' k t— ''‘''' :i er--2- -0 4'1 frT1 : V$ 1 J" '' t '''' il ' fi- - - N -- - ?:::‘! it -1 C ‘ 11' Iclsbet4s'11(NN4NNVI-17- ' vfi I' Lucien 375 0 qc‘N I ' - - d -- Ever-ador- ) $ -- ' 1--- g‘'A 4 vt L0 - 3 t ) 4 -- 0 : J '''I i 1 2 11 verified values to 750 now 74 1 U I ) g) P0" ' ) ' i iorsè L' 4 spice Lelong's Penthouse of 4 f perfumes 300 and 550 ( e 14' A VV1 A 101 ss t) 1) c ( 4 (If h 1 40 - ri:i--- -- 4) — AON'IL j 4 0 k ' Is 1 S 0 g 1 2) NJ' sii::d 1 -- 1 tea-froc- ZCMI Jewalry—Street ' ri g h ' I 'Tkge t you quality they are fashioned into necklaces of three four or fiVe strands clasp caught into a bejeweled rhodium-finrsis smarter that sparkles like diamonds Nathing for your suit your dressy your sweaters your evening gown dress-enhancin- (ific:Z 11) graduated with a faultless flow of loveliness these pearls and at 398 are outstanding values at 750 just can't surpass them! Of famed Eisner itti' :t )) te4')J - ) Matched with artist's precision 214 -- :' i LI -i C6 ' 1 - I - 44 ‘''' t'''' sl "Wh:te Ginger" end others 100 and 200 L'Origan by Coty in many sizes 125 and up 4 44 I i 0 s Spell eF Hawaii Jones' in Paul ed 0 rl 41t 1 e tV to9: k's A4 1' t: : 11 I Sophisticated in 4 :i s 1 11 I i C"i i s t" ' Il 1:::::::::: -I1 Lelong s "Castle" of four enchantino scents 41' - -- 21F sNd -- Al '90- 1:z:- - 10000000907111!—---- - ''') 4 - ff 1V f" 1 1 LI--- z:fc2 b" t 1110646 4 I I l'tli ' 0 ‘10 i 4 V t77 s' toe 174 '' yi 1jt 111 A g - '111 1 410 ' s ''''' s:: k0 4-- jy:r 411r- -1 ( f"1Ft '!!!-620- J 92! t ' - e ' S '4° ' 'eN ! 4 VS 4 I " ' ': 0VI -- - ' 'A i4 4:ir--::' save on lustrous pearls in 3 4 or 5 strands i$ 'VA-- k '0 ' Re- - i t- il7" s'Is se ' 41 I - 1N "12 : - Azioi r tT Itv t s ''''' CI 111 40C''41:?" A s k 1s sii li —)' ' A z Ilk '': flections" 500 to 1800 ( 11 n : I ge- a- r il 1 '''t 7Pr'br'''" ometric brtits 'holds Ciro's 1 4 e:)'A r - 1 - 7- -: 4'ét-- -- h II" 0L ' i1:11' kLl' -- 3 k g 4 I 4 4:1 l' Ciro 's 4 ' - L'''-?--- r - : 7 i - 01 0 : I 'I ' ti'kPr tL 71t -- L't icIi: - 'i Floor 4?-- 4------'tall'- '' Floor : rA 111s t'3 " "Zi' ' I - g:: I I t i -- t Su- - wk I exotic perfumes created by such famous m akers as Lucien Lelong Coty Ciro Elizabeth Arden Paul Jones Caron Guerlain and manyotherss r tamely preme" by Jean Patou 250 to 2300 - f: t - ZCMI ------ -4t Ai "Moment Easter angel with a gift of heavenly fra- a bottle of ethereal loveliness to enhance grance her Easter ensemble more than a corsage of the most magic blossoms could! She'll adore the glamorous look of the original packages to adorn her dressing table she'll treasure each precious drop of perfume to dab on her earlobes whenever she wants to feel her most alluring Come to ZCMI for America's most : v ' - g ( ' i Spicy : ? ti 4 1 ' - r I 4 : : I : -- Thrill ' ' - f ' 4 ed :: i lite Fle-5°c:---1:urs:alltlre i thiengclavsasliucespl eSreenlenciatisdusty m - ' 1 full-gather- 1495 k- - - - Pleats to the peplum clistinqulsh this bfue sheer with mails ben collar end cuffs t2 to 20 tgaline 41 1 i smartly detailed cape or patent 1695 -' t:Ptrae :f1 do rle rSekidns ' predominantly victory blue or bledt P1que revers 12 to 20 ' et ihlgeeS i::: rIngd I '1 ' frock I I i Iadet In I ZCMII Gloves—Street Floor compliment-fetchin- g 1495 viciory Floor ' I sea-foa- ' other frocks! I i I d maites 1 001 ' Botany woo! tops the matching pastel crepe frock in 12 to 18 aqua or bugle gold Print 1 ' down-to-eart- - abocufct blakckm — i' Directly from New York speed these colorful fashions to ZCMI's home of the most exclusive togs at brilliant new Dress Hangar h prices You'll be delighted with the versatility of all:time smart jacket frocks in blossom-brigh- t these ' and topped with the most exprints or sophisticated pastels yet citing jackets that complete the ensemble to perfection s: oi - : 1 1495 Self-belte- - otWLetlatAa blue or safety greer with a vivid 12 "0 18 red scroll print blouse Hangar uptdalfoiurei brown - "A frocks jacket ' Z C M I's in I versatile i - - '' s s:1 PuEfloti essEnuoatpstei 1 ----- o f t eupqacnrrnhuisclebim°nidtgsabyeieiyersstt :seottrilivyYlrye°1 ag I I- '' ' ' ' '1 i - :ro i i 1 1 J : :: s c' 1 ns i : I I I 4 I - 1 k I ' c) -- A i 1 gloves are 71 !: pr''- - 1 vgatilualeity y sewn i '' t ' I meth i IC: I s i want a 1 1 --- ' - only -- i: 1 '' '' 4 'I ca re ssi n I - 1 ) r 1 '''' 1- : L i breigahl i 1 t Let tchiosubrargigehotuess:oolloari blaze for :' : e ono I' Tc 4 i -- r$ ' er1 ' :: - t - i ': ' nru - ' : — ' ! --- '''::r1tt i l t '''' : ‘ - 4 ts - : ef ' 141 111 :- fr'S'" ' jr e k t 1 i - v -1- g ::' : ' : g ':I bright : I i - A f' w 1: i '' 1 11 : s:: xt 11 k'llit 3 1 - i '4- p to your dress 1 it Al ) l': 't : 1114r 'L6' s — P if fl " -- ' I t :: - i ' i --‘ illi ' - ' 1 - - ' ''' ''- - 1it42i - - t Qt - ! i : ' ?' ' d 1 1 - -: leo te) - 101-A!7-' -- A 1 t It''' - 1 ii4 — -- ' Ee IA ' t - e-AZ- i I t " 1 Z - t ' !:-- f " - :: i:' 4 !:' woo ' i I - S:- -'I - - :' ' ' I '' : ' w - ti--- -s milk- CV7 t1 - ‘s 1"H) ' sitlitr V ( ----) - 'N l') ! -- - ! - "1""f14- foth W riPlo --- i ' - 1: V I I' f If A t ''' r L"' s world-famou- 4 4 " - A of el musicians who will play in the tearoom from 12:30 to 2:00 today Friday and Saturday You'll enjoy their music quartet of brilliant A - A t '1': :3 - Hear the music of the Ritz Trumpeteers today! 4 1::!::' ft t I i i ''44 : 11A ik L---- k Floor t r I I I it ' ' t ' - 1 - '''' t t ' - ---- t ' f: S ' I ( 1 A 1 i 4 t - ' ' |